20 May 2010: Korean airline Asiana walked away with the 2010 World Airline Awards’s top award. The coveted Airline of the Year award was announced during a ceremony, held during Aircraft Interiors Expo in Hamburg.

Organised by Skytrax, the World Airline Awards are now in their 11th year.  Edward Plaisted, CEO of Skytrax, handed out awards across 53 categories including Best Cabin Staff, Best Inflight Entertainment and Best Seat, in each of the cabin classes.

The World Airline Awards are the most prestigious awards to recognise product and service quality across the world airline industry.  The awards are based on the World Airline Survey, which is organised annually by Skytrax; unlike many airline awards winners are selected by airline passengers. The survey measures over 35 different aspects of passenger satisfaction for an airline’s product and service standards, evaluating the typical travel experience. Regarded as the primary benchmark tool for passenger satisfaction levels of airlines throughout the world, the survey is based upon analysis of both business and leisure travellers and across all cabin travel types – first, business, premium economy and economy class passengers. 

Edward Plaisted, CEO of Skytrax, said: “What marked Asiana out above all the other airlines this year was the overall quality of their customer service – across both the airport and the onboard environment. This award represents a true recognition of the front-line product and service that Asiana Airlines is delivering to its customers and the award slogan of ‘The Passenger’s Choice’ underlines the fact that Asiana Airlines are succeeding in satisfying the hardest critics – their users.”

Reed Exhibitions Group Exhibition Director, Ian Crawford, said: “This is the second year that Aircraft Interiors Expo has played host to these prestigious awards; it was wonderful to see so many airline attendees this year. Congratulations to Asiana Airlines and all the other winners.”