Amsterdam and Mumbai | July 22, 2014– AirFi and Western Outdoor Interactive (WOI) have signed a partnership agreement, enabling AirFi to distribute WOI content, and offering WOI to provide their customers with a new in-flight entertainment (IFE) offering.  The AirFi box can now be equipped with over 400 different magazines, games, TripAdvisor offline, newspapers and many other entertainment and concierge services.

The AirFi box is the world’s first and only portable IFE solution.  With AirFi, airlines can operate the most flexible, scalable and yet most cost effective IFE solution for passengers using their own device, independent of the type of aircraft.  Equipped with or without in-seat entertainment, AirFi provides a WiFi network, and is not in any way connected to the aircraft, creating an alternative in-flight entertainment solution. The AirFi Box is designed to be integrated into existing airline supply chain logistics and to comply with the latest regulatory guidelines for connected devices.

Job Heimerikx (CEO at AirFi) says, “Working together with WOI is a great step forward in enriching the user experience of AirFi.  It complements the content that is already available and allows our airline customers to pick and choose the required content or upload their own content to create the right brand and passenger experience.”

V K Narayanan (Vice President, Marketing & Services at WOI) says, “AirFi provides us a great opportunity to further distribute our content and services, to both our existing and new customers.  We are pleased to be part of this next innovation in in-flight entertainment and are looking forward to shaping the future together with AirFi.”

  • Agreement provides access to thousands of Magazines from across the world

April 9, 2014– Western Outdoor Interactive, the leaders within the inflight entertainment sector, are proud to announce a partnership with Magzter, the worlds fastest growing digital newsstand and store. The relationship reinforces WOI’s position as the premier IFE provider and is the first of its kind in the industry.

The relationship brings over 1200 international & regional magazines to IFE through WOI’s ‘aeroMagazines’. The tie-up will not only cater to globally popular titles like Cosmopolitan, Fast Company, Home & Decor, Elle and Businessweek but also regional titles from all over the world including the Asia pacific, Europe and the USA. AeroMagazines ensures that Magzter content retains high levels of quality at any zoom level and offers an enriching digital reading experience with page curl animations and two-page spreads. Magzter, which currently is available as an app (iOS, Google play, Windows 8, Kindle fire among others) and a web portal to buy and read digital magazines and books features over 3,500 North American and International Magazines from more than 1,000 of the world’s leading publishers.

‘At WOI, we’re confident that the elegance of our aeroMagazines application supported by the rich and vast library of Magzter will be a winning combination in enhancing a passenger’s inflight entertainment experience’ said Rishad Banatwalla, General Manager of Marketing at WOI. ‘The opportunity to join hands with such a quality content provider was something that immediately excited us. It allowed the availability of such a vast library without creating issues of onboard weight and yet not compromising customer expectations. Here is a viable digital solution in the search for a substitute to physical media and we’re very proud to present it to the industry’.

Commenting on the strategic alliance, Vijay Radhakrishnan, President and Co-founder Magzter opined, “ We are quite excited and gung-ho about this new strategic alliance with WOI to distribute our digital magazines to passengers through the inflight entertainment channel on the aircraft. This is keeping in line with our vision to innovate and explore new avenues for Magzter to reach out to the global consumers and this step forward will now allow them to read digital magazines even when they are traveling on a flight. Most of the airlines are currently equipped with sophisticated and state-of-the-art software and screen equipped with HD quality display that will enable a reader to have an enjoyable reading experience.”

“Magzter is keenly looking at enhancing the experience of digital reading to the global consumer and this development could mean that this just might act as a catalyst in accelerating the shift worldwide to digital reading” said Girish Ramdas, CEO and Co-founder Magzter. “The reader is likely to be pleasantly surprised with the choice of quality content from across the globe available to soak into while on the flight.”