Food For Thought:

We don’t think anyone in our industry will dispute the fact that connectivity is here to stay. Passenger expectations are driving that demand, and airline operations are too. However, have any of you IFEC aficionados noticed that the rate of connectivity installations is slowing down? This may seem a bit surprising given all the hype over connectivity, point in fact, over the past five- or six-years connectivity has been the primary focus of every trade show this publication has attended: AIX, APEX, FTE, etc. Think about the buzz phrases: gate-to-gate, end-to-end passenger experience, the connected aircraft – they all focus on the use of connectivity to improve the airlines’ ability to touch the traveler throughout their journey and tailor their experience to meet expectations. So why the slow down? One factor we believe is that operators are grappling with decisions regarding Ka- vs. Ku-band. A connectivity decision is a costly venture and is typically a hardware commitment for their fleet for the next 7 – 10 years. The airlines are faced with sifting through all the pros and cons of each solution to determine which is the most viable and reliable option to fit their model. Now throw in the possibility of the LEOs and things became a lot more complicated. Also, antenna installations are not a penny a dozen – they are expensive and complex. Add to that the recent statements released by the FAA regarding antenna/radome installations and the Airworthiness Directive issued by EASA and airlines are likely to pause over making a quick decision. Given these issues, we also expect it to be more challenging for some connectivity suppliers to generate near-term investment capital.

Needless to say, connectivity suppliers and hardware vendors have made a large commitment and there are many players in the field – maybe too many. As we mentioned in an earlier issue of IFExpress, we expect continued consolidation within our industry. Along those lines, we have heard that one of the majors in the IFE arena is making a play for the commercial division of a major connectivity company, as well as, the connectivity portion of second significant industry vendor – despite one or both of the potential acquisition companies having issues with significant debt. We are hearing DIP (debtor-in-possession) financing is being discussed. The company making the acquisition overtures evidently sees the potential is greater than the risk involved. And interestingly, they will also become a Ku-band operator, as well as, a GX Aviation (Ka-band) reseller.  If the stars align, these acquisitions will launch them into the first-tier position in the Big Three – at least as far as connectivity is concerned. We live in interesting times.


SmartSky:

During APEX we had the opportunity to sit down with Nancy Walker, the new CCO, and Ryan Stone, president of SmartSky Networks, to discuss the status of their 4G LTE air-to-ground (ATG) connectivity service roll-out. Nancy joins SmartSky with 30+ years of experience in the aviation industry having worked for NASA, Harris, LiveTV and Thales.

We were told that SmartSky is in the process of standing their ground towers, and at the time of the interview 77% of them were in the final stages of installation/completion. Currently, the company is focusing their ground-based installation activity on very specific channels: New York to Chicago and Chicago to Florida. The team said they are well on the way to launching their first business aviation customer and that they are in an active demonstration phase. Nancy told us that they have 1,000 of ours of flight test time logged on three different aircraft models and that they had just received their 96th patent!

What SmartSky offers using their 2.4 GHz unlicensed spectrum and patented 4G LTE beamforming technology is a path to get data off the aircraft very quickly. In fact, they claim their high bandwidth capability off the aircraft is unique to their service offering. The SmartSky ‘pipe’ is designed to provide 4 GB/hour to the aircraft and 3 GB/hour off the aircraft. What this translates to is a low latency network that allows users to receive large attachments in their email, and easily stream video on their Wi-Fi enabled PEDs. Ryan Stone went on to say that SmartSky is using a highly patented technology that helps make the system more secure. Not only do they use encryption technology, but the system utilizes a very narrow and specific beam, requiring a low power level to transmit to the ground; therefore, security is innately enhanced.

Since our interview in Boston, Penstastar Aviation developed an Approved Model List (AML) Supplemental Type Certificate (STC) that permits SmartSky installations on the Gulfstream GIV-X models and GV-SP as well, and the first customer installation has occurred in the business aviation market.  The company is looking to enter the commercial realm but firmly believes that more general aviation operators will be utilizing the system before airlines enter the mix.  It wouldn’t surprise us if a North American carrier were to add the SmartSky Network onto their aircraft in conjunction with an already installed connectivity system. After all, that is a current airline trend: multiple suppliers for connectivity. This is one to watch!


AIRBUS

A330 – 800
The first A330-800 development aircraft to fly, MSN1888, landed at Toulouse-Blagnac, France at 2:35pm local time after successfully completing its first flight which lasted four hours and four minutes. The aircraft, the second member of the A330neo Family, is powered by the latest technology Rolls-Royce Trent 7000 turbofans. “Today’s first flight of the A330-800 is the latest addition to our efficient Widebody family,” said Guillaume Faury, President Airbus Commercial Aircraft. “The A330-800 is an exceptionally versatile ‘route-opener’, offering unbeatable economics for airlines – encompassing everything from short to very-long haul widebody missions.” He added: “We look forward to the successful flight-test campaign, leading to certification next year.”

The A330-800’s development program will include around 300 flight-test hours, paving the way for certification in 2019. Its sibling, the larger A330-900 family member, recently completed its development testing and certification program which validated the A330neo Family’s common engines, systems, cabin and flight & ground operations.

The A330neo comprises two versions: the A330-800 and A330-900. Both of these widebody aircraft incorporate new Rolls-Royce Trent 7000 engines, nacelle, titanium pylon, new wings and offer an exclusive ‘Airspace by Airbus’ passenger experience. The larger A330-900 will accommodate up to 287 seats in a typical three-class layout, while the A330-800 typically will seat 257 passengers in three classes. At the end of September 2018, Airbus’ order book includes 13 customers who have placed orders for a total of 224 A330neos, with more to be added soon.

Airbus will fly an airBaltic A220-300 new generation single aisle aircraft, to five cities in four countries as part of a world demonstration tour.  The A220 demonstration tour is a great opportunity for Airbus to showcase its newest family member in front of airlines and media and to offer a close up view of the aircraft`s outstanding characteristics, comfort, and performance, that benefit both operators and passengers alike. airBaltic’s A220-300 features a comfortable cabin arrangement able to accommodate 145 passengers in true widebody comfort. The Latvian airline already operates 13 A220-300s out of a total of 50 ordered. The A220 is the only aircraft purpose built for the 100-150 seat market, it delivers unbeatable fuel efficiency and true widebody comfort in a single aisle aircraft. The A220 brings together state-of-the-art aerodynamics, advanced materials and Pratt & Whitney’s latest-generation PW1500G geared turbofan engines to offer at least 20 percent lower fuel burn per seat compared to previous generation aircraft. With a range of up to 3,200 nm (5020 km), the A220 offers the performance of larger single aisle aircraft.With an order book of over 400 aircraft to date, the A220 has all the credentials to win the lion’s share of the 100- to 150-seat aircraft market.

A220 – 300 TOUR

The A220-300 will first attend the Zhuhai airshow (China) from November 5th until November 8th before flying to Chengdu on November 9th. The aircraft will continue on its journey with a stopover in Koh Samui (Thailand) on November 10th  before flying to Kathmandu (Nepal) on November 11th. After that the airBaltic A220 will go to Istanbul (Turkey) on November 12thbefore returning to its home base in Riga (Latvia) on November 14th.


IATA

The  group forecasts an annual increase in global traffic growth over the next 20 year-end to double emplacements (8.2 Billion) by 2037. Interestingly (and expectantly), China will become the world’s greatest aviation market (to, from, within) the country supposedly by mid – 2020’s. Look for India to become third!


ICELANDAIR & WOW AIR

It looks like Iceland Air just bought out Wow Air and they will still operate separately out of the Icelandic aviation market. With less than 4% of the transatlantic market, both airlines have “challenging” profit issues and this may be a start to reduce that stress. While Wow had been working on a public offering before this announcement, the airlines appear to have seen value in the joining before that event occurrence. The naming of the final organization might be interesting.


GOGO

Gogo Announces Third Quarter 2018 Financial Results as follows:

  • Consolidated revenue of $217.3 million, up 26% from Q3 2017
  • Net loss of $37.7 million, an improvement of 17% from Q3 2017
  • Adjusted EBITDA(1) increased to $21.1 million, up 63% from $13 million in Q3 2017
  • BA segment profit increased to $35.2 million, an increase of 65% from Q3 2017
  • 898 2Ku aircraft online on 14 global airlines, with 113 aircraft coming online in Q3 2018

OTHER NEWS

  • Perhaps it’s time for women to be more involved with the aviation industry because it sure seems so in some other areas? Here’s a quote from an interesting article in Business Insider: “In what may well have been a first in any country’s history, Iceland’s government actually studied whether macho posturing led to its economic meltdown. Its conclusion can be summed up in one word: yes.” Iceland ranks high for gender equality – Business Insider
  • Looking for work? Read this!! Here’s What Hiring Managers Actually Care About

Survey reveals younger travellers want virtual reality tours, AR board games, high tech viewing and booking for tourist attractions, VR boxing matches, hologram clothes shopping and robotic medical help – before they even get on the plane. Older travellers are not so keen.

London | August 21, 2018–

An online YouGov poll commissioned by leading inflight entertainment and passenger engagement company Spafax published today reveals that younger travellers want airports to use technology to enhance their airport experience – but older travellers are more wary*:

The poll, of 2,110 respondents (gen UK adult population of 18+), asked about their wishlist for ‘an airport lounge of the future’ revealed:

  • 37% of people aged 18 to 34 would play augmented reality (AR) board games with other passengers but only 9% of of 55 and overs would
  • 17% of 18-24-year-olds would like to try on hologram clothes at an airport, while only 6% of 55 and overs would.
  • 36% of women would choose, when in an airport lounge, a virtual reality (VR) preview of tourist attractions at their destination, along with the opportunity to pre-book tickets once they’d browsed

Similarly, a second GB survey**, which asked respondents to envisage an upcoming long haul flight from London to New York  showed that 38% wanted artificial intelligence to help with speeding up the airport process and 35% wanted it to give information on news in their destination whilst on-board the flight.

Regional differences

A YouGov survey* regarding choices for the airport lounge showed a sharp difference in both ages and regions – given the option of taking a virtual reality ‘Great Wall of China’ experience in an airport lounge where the passenger would walk on a treadmill and in real-time experience the sights of the Great Wall of China – people from Wales were the most enthusiastic, with 31% saying that they would, while people from the North East of England were the least enthusiastic (16%).

Passengers from the South East were most likely to choose to test-drive the latest luxury sports cars using virtual reality headsets and sitting in real car seats at an airport (25%), while people in the North East were less enthusiastic at 16%.

Eleven per cent of people in the South West would like a VR experience that recreated their own sitting rooms in the airport lounge, the highest in the UK.

The second survey, where respondents were asked to think specifically about a hypothetical upcoming trip from London to New York, went on to confirm these regional differences**:

People in the South West (45%) were most likely to want technology to help them speed up the journey through the airport.

People in the South East (42%) and Scotland (39%) were the most likely to want AI to give them information on the latest news in the area they were going to.

Sharp difference in what the young and old want from airport experience

A recent survey* proved that retired passengers were possibly the most relaxed passengers, with only 2% of them saying they’d like to take part in a virtual reality boxing match to let off steam before the flight, while 17% of full-time students chose this option.

When comparing the working status of these groups, we can see that a full 44% of full-time studentssaid that they would choose to do the full China Wall experience while only 23% of retired peoplewould.

Nearly a half (48%) of retired people did not want any sort of personalized experience at an airport compared with a quarter (25%) of full time students.

Similarly, a second YouGov survey** confirmed these age differences in relation to AI for a hypothetical upcoming flight from London to New York:

Twenty-seven per cent of all respondents would not like artificial intelligence to assist them with anything for their trip with over 55s most resistant to AI in airports at 33% saying they would not like it to assist them, while only 17% of 18-24-year-olds didn’t want help from AI.

Students were most likely to want to use AI to teach them a new language or skill with 38% choosing this option.

Difference between men and women

One survey* suggested that women seem to be keener on a real-world sensory experience, involving direct human interaction – for the question “You will be served an array of small luxury handmade chocolates and a pink cider. The staff serving you will explain how each is made” it was a thumbs up from 21% of men while 30% of women chose the option.

Twenty-seven per cent of men would test drive a new luxury car in VR, while only 17% of women would.

A second survey**, about a potential future London to New York trip, similarly proved that women were significantly more likely at 33% to want a personalized guide to their destination than men (25%). Menwere more likely to want to AI to teach them a new skill or language (21%) than women (16%).

Most passengers are open to help and guidance from AI, but not with medical issues**

People in the East of England (14%) and full-time students (18%) are most likely to welcome on-board medical help driven by artificial intelligence, while those in the North East (4%) are less keen.

Charles Vine, Head of Brand Alliances at Spafax said:

“We commissioned this research to find out what the British public actually wants out of their airport and airport lounge experiences. Airport lounges in particular are evolving from faceless waiting rooms with chairs and a coffee machine to being providers of an experience in their own right. The results send a clear message to us that people want the introduction of technology, but only in a way that enhances their trip, entertains or is enjoyable.

“27% were against being helped by AI for a hypothetical upcoming trip, whereas a resounding 68% of the British public did want artificial intelligence AI to help them get the most out of their time at the airport – whether that be assistance navigating the airport terminals or speeding up the check in process. ”

After a successful tendering process launched in December 2016, Vision-Box is now ready to unleash one more world-premiere: a ground-breaking Automated Border Control solution will be delivered, further securing the country’s borders and providing a seamless biometric-driven experience to arriving passengers.

Canberra, Australia | July 27, 2017–Vision-Box has today entered into a contract with the Australian Government to deliver the world’s first automated ‘contactless’ traveller clearance processes for people arriving in Australia by air at all international airports.

This contract was celebrated in the scope of the Seamless Traveller program and will expand Vision-Box’s successful presence in Australia initially sustained by its important work on the project that began in 2015 after the Australian Government selected the company to provide biometric border control SmartGates at all Airports’ departures.

This three-year contract will deliver the next generation of Automated Border Control passenger-processing technology. Vision Box’s latest innovations will assist the Australian Department of Immigration and Border Protection to collect and verify biometric data from all passengers arriving at Australian International Airports.

It will also deliver a new capability that will enable known travellers to self-process through the border without the need to physically use a passport (contactless), entirely relying on facial recognition technology.

Miguel Leitmann, Chief Executive Officer and co-Founder of Vision-Box said that “This contract represents an unparalleled milestone in the history of automation at the border, since it is the first time a government will implement biometric identification through contactless services. We are permanently investing in R&D to bring innovation at the service of more secure and frictionless border control solutions. By selecting Vision-Box, the Australian Government once again puts its trust onto us, to build their leading ambition, which is an amazing recognition to our commitment to society in this respect. This is the result of our long-term dedication and the teamwork we have been able to nurture with the DIBP, and I am very proud of what our people have achieved for our customer and how they feel being part of something bigger: making the world a better place”

Berkshire, UK | September 20, 2016– The typical premium longhaul passenger is highly engaged with current events and uses print media alongside other channels to stay informed at the airport and inflight.

That’s the headline finding of an authoritative new study of media consumption among US travellers, commissioned by Dawson Media Direct.

The survey also turned up a stat some industry watchers might find surprising: that the so-called Digital Generation is marginally more engaged than its elders, with “staying informed” cited as more important to travellers in the 21 to 39 range than to those aged 40-plus.

‘Gen D’ is a more avid consumer of conventional print media too, despite owning multiple devices, and considers paper publications the best resource for reading longer in-depth content.

“DMD wanted to learn exactly how those key first and business class passengers use print and digital news content, in daily life and flying longhaul”, says Heather Browand, SVP for US sales and marketing, “so we worked with the independent travel industry specialist Atmosphere Research to develop a unique online survey of premium fliers in our market.”

The study targeted passengers aged 21-70 who in the last 6 months had taken at least three fully paid premium-cabin round-trips between the US and Africa, Asia- Pacific, Europe, India, Middle East or South America.

About 400 surveys were completed and analysed, revealing that print media becomes tangibly more important to this audience on a longhaul trip than otherwise.

77% of premium passengers view flight time as a key time to read the press, and 54% of them read some print media at the airport or onboard.

Premium fliers also tend to read more printed press during air travel, with the number spending over an hour a day reading newspapers increasing by a third compared to everyday behaviour.

38% of them rank reading a printed newspaper or magazine among their top three activities under surveyed conditions, placing it ahead of digital news content, print or digital books.

“The study throws up so many positives for us as a provider of both print and digital publications to the industry, says Browand.

“It affirms that both sides of the business are in good shape, and that by-and-large we’re delivering the media our premium end-user customers expect and value.”

  • Forms Leading Provider of Satellite-Based Connectivity and Media to Global Mobility Markets
  • Leverages Complementary Products, Technologies and Service Offerings Across Air, Sea and Land Verticals to Drive Growth
  • Annual Synergies Expected to Exceed $40 Million

Los Angeles, CA | July 27, 2016– Global Eagle Entertainment Inc. (NASDAQ: ENT) (“GEE”) today announced that it has completed its previously announced acquisition of Emerging Markets Communications (“EMC”), a leading communications services provider to maritime and hard-to- reach land markets.

Combination Overview
The combination of GEE and EMC creates one of the world’s largest providers of satellite-based connectivity and media to the rapidly growing global mobility market. GEE has established a strong track record of successfully delivering media content and connectivity to airlines, while EMC has become a top provider of connectivity to maritime and hard-to-reach land markets. When combined with EMC, GEE benefits from significant economies of scale and an enhanced global infrastructure that enables it to deliver a comprehensive portfolio of products to customers.

With the combination, GEE possesses unique attributes that will provide additional opportunities to drive revenue growth and operational efficiencies, including:

  • An unparalleled portfolio of products and services tailored to mobility markets, including global connectivity, media content in 47 languages, live television, travel and entertainment apps, user interface platforms and data capture and operations analytics tools;
  • A global sales force and support organization that reaches all major mobility verticals including aviation, maritime, energy and remote locations;
  • A satellite and ground-based network infrastructure that can provide customers connectivity and media across multiple frequency bands anywhere in the world;
  • Proprietary, patented technologies that enhance the connected traveler’s user experience and reduce costs across market verticals;
  • A diversified revenue base with over 400 customers, balanced between media and connectivity, and over half of all revenue coming from international markets; and
  • Engineering, technical and managerial resources to effectively drive new product development, program management, product maintenance, and field support.

“This is a transformational acquisition for our company and in our industry,” said GEE Chief Executive Officer Dave Davis. “The combination of GEE and EMC enables us to provide our customers with a breadth of products and services unmatched in the markets we serve, whether in the air, at sea, or on land. GEE will continue to strive to be customer focused, product driven, and operationally excellent.”

Synergy Opportunities
GEE has a successful track record of integrating acquisitions and achieving synergies. With EMC, the Company expects to realize synergies of $15 million in 2017, growing to $40 million in 2018 and thereafter. A major source of savings is expected to come from network efficiencies, including the ability to optimize bandwidth costs through a consolidation of existing network assets, including space segment and ground infrastructure, as well as better capacity utilization. Savings are also expected through reductions in SG&A spending and the consolidation of facilities.

In addition to cost savings, GEE expects the combination to generate significant revenue synergies. Driving sales of GEE’s media, software, advertising and operations solutions products in the underserved maritime market are a key objective of the Company. GEE’s digital media team has had a long-term relationship with EMC and expects to launch new products to major cruise lines before year-end. EMC’s proprietary technologies are in use today to improve the connectivity experience and optimize bandwidth usage in the maritime market. GEE will soon introduce these technologies into the aviation market.

Corporate Structure
Dave Davis will continue to lead GEE as CEO. Abel Avellan, founder and CEO of EMC, will serve as President and Chief Strategy Officer of GEE. As part of the transaction, ABRY Partners, EMC’s largest shareholder, has a right to nominate a director to GEE’s board.

In conjunction with the transaction close, GEE has established three operational business units.

  • The Media Business Unit delivers films and television shows, live TV, music, games and other content to aviation and maritime customers, including approximately 6,500 aircraft and many cruise ships currently served by GEE. Other products include digital and streaming media offerings such as the Airtime Content-to-Go application and the Entice streaming media system. Wale Adepoju will lead the Media Business Unit as Executive Vice President of Media. Previously, Wale served as Chief Commercial Officer of GEE.
  • The Aviation Business Unit serves commercial airlines and private aviation using GEE’s proprietary Airconnect GlobalTM connectivity platform, which is currently installed on nearly 750 aircraft worldwide. The Business Unit also provides Navaero electronic flight bag (EFB) data interfaces and powered mounting systems, which are in place on nearly 4,000 aircraft today, as well as Masflight operational data analytics services. Joshua Marks, who previously led GEE’s Operations Solutions team, will lead the Aviation Business Unit as Executive Vice President of Aviation.
  • The Maritime and Land Business Unit delivers connectivity and mission critical services to cruise and ferry lines, yachts, commercial shippers and land-based users such as non- governmental organizations and mobile network operators. Through this transaction, GEE has acquired a strong maritime customer base, serving over 1,500 vessels and 100,000 cruise ship cabins. In addition to overseeing certain corporate functions at GEE, Abel Avellan will lead the Maritime and Land Business Unit.

 

  • Airlines invest to keep passengers connected on the ground and in the air

Beijing, China | July 27, 2016– Airline passengers in China are heavy users of technology both in their everyday lives and throughout their travel journeys. Nearly one quarter perceive themselves as ‘hyper-connected’ – they value efficiency and use self-service technology more frequently. Airlines are meeting their needs with 80% adopting connected aircraft and 100% investing in mobile-based services and the Internet of Things.

In the 2016 SITA Passenger IT Trends Survey, conducted across China and representing almost 60% of the country’s passenger traffic, IT provider SITA analyzed the behavior of four different types of passengers. The Careful Planner, Pampered, Hyper-Connected and Open-Minded Adventurer profiles each uses technology in different ways. China has the highest proportion of ‘hyper-connected’ passengers worldwide with 24% compared to the global average of 14%. These passengers tend to use technology, such as mobile devices to book, check-in and manage their trip, more frequently than the other profiles.

Airline passengers across the globe are so comfortable with technology today that they are choosing to use it rather than interacting with people. This is particularly evident in China where SITA reports 98% of passengers carry at least one mobile device and 49% carry a tablet. They also score very highly on an index of online and mobile service usage in their everyday lives at 7.1 out of 10 and increasingly are using mobile services for travel. Today nearly 17% of these passengers check-in using a mobile app and airlines are predicting a jump in adoption over the next three years.

Having the ability to make the passenger experience a fully-connected one with connectivity on the ground and in the air is vital. Today Chinese airlines are leading the adoption of connected aircraft because of their comparatively modern fleets. In fact, 80% of Chinese airlines already fly, or are just taking delivery of connected aircraft versus a 45% global average.

May Zhou, Vice President, SITA China said: “In today’s connected world of travel passengers prefer to use technology. SITA’s research shows that they expect to be connected and have services delivered to their mobile devices at every step of their journey, including during their flight. Today we see that airlines in China are responding to the needs of these ‘hyper-connected’ passengers by focusing their investments in connected aircraft, mobile-based services, and the Internet of Things. With this strategy they can meet passengers’ growing demands for information and services to their mobile devices.”

SITA’s survey shows that 40% of Chinese airlines believe that the key benefit of connected aircraft will be improving the passenger experience and 100% plan to invest in wireless in-flight services for passengers over the next three years. Already in China 58% of passengers use their mobile devices onboard for in-flight entertainment.

The ‘Internet of Things’ (IoT) is also high on the agenda of airlines in China with 100% planning to invest in IoT over the next three years and 78% are planning major programs. Currently the only IoT initiative already implemented at Chinese airlines is fuel/engine monitoring and this by just 10% of airlines. The main areas of focus over the next three years are smart bag tags, asset tracking and monitoring the aircraft cabin environment.

  • SITA-operated center is key to managing airline’s reservations across 13 destinations


Baghdad, Iraq | July 4, 2016–
With the help of global aviation IT provider SITA, Iraqi Airways has opened its new reservation contact center in Amman, allowing the airline to better manage its reservations across 13 countries. The center will be operated by SITA.

As the airline continues to rebuild its international business, it requires reliable infrastructure that allows it to manage it reservations globally and at home from a single reservation center. It also needs to accommodate a growing demand from passengers for multi-channel support, including voice, email and chat.

Leveraging SITA’s Unified Communications portfolio has allowed the airline to consolidate voice, data and audio into one platform while the cloud-based infrastructure delivers secure, reliable connectivity which effectively links the airline to its far-flung destinations. With SITA’s global presence in more than 200 countries and territories as well as more than 1,000 airports, it was possible to connect all 13 destinations seamlessly to the central reservations center.

Having SITA’s Horizon® Passenger Management & Distribution system already in place, Iraqi Airways was also able to integrate the new center with the airline’s reservation, ticketing, e-commerce, inventory and departure control systems. Using a new-generation graphical interface, agents are quickly and speedily able to make or change bookings.

As part of the management agreement, SITA recruited all agents and trained them to use the various elements of the passenger services system.

Osama Al Sadr, CEO of Iraqi Airways, said: “As we continue to expand of our network across the globe, we needed a world-class reservation center that could assist our passengers across our network 24/7. SITA was able to quickly provide us with a global presence with a fully-trained team. It also ensured that the center was able to accommodate our future growth as our network and operation continues to expand.”

Hani El-Assaad, SITA President, Middle East, India, and Africa said: “SITA’s global presence and infrastructure made it possible to quickly develop a reservation center to support Iraqi Airways’ international network expansion. We understood, as an emerging airline, they needed a solution that was both world-class and efficient. That helped us deliver a solution that fits and supports their business.”

The reservation center will be manned by agents who are able to assist passengers in English, Arabic and Kurdish.