Enhanced platform unifies the travel ecosystem, bringing new revenue opportunities to airlines by focusing on the complete passenger journey.

APEX EXPO, Boston MA | September 24, 2018– Guestlogix, a leading travel technology company that inspires and delivers better journeys, has introduced new platform features that bring unification to today’s fragmented passenger experience. Built around the Traveler and Crew Experience, the new features are an industry first and offer the best of B2B and B2C travel technology, helping airlines and other travel brands streamline products and services for their customers, inflight, through destination and back home.

“The connected traveler wants a seamless, end-to-end experience regardless of what airline they fly, what airport they use or what hotel they stay at,” said Robin Hopper, President of Guestlogix. “Our platform delivers this experience to travelers and helps airlines more effectively manage revenue, loyalty and customer relationships in today’s highly fragmented travel environment.”

Winning Over the Connected Traveler 
Today’s travelers have a “what I want, when I want it” mentality – and why not, when they can hire a private car service for a few dollars, right from their mobile phones, or take a trip around the world on a low-cost carrier. But most traditional travel merchandising platforms lack the crucial element of customer-centricity, even as airlines want to position their passenger-facing apps as delivery mechanisms for convenience and delight.

Airlines and other travel brands need a new solution to meet their customers’ expectations, one that provides concierge-level service to the connected traveler. This means empowering passengers to use the app anytime, anywhere and for anything – booking flights and hotels, shopping at the airport, ordering limo service upon arrival, and using their loyalty points and miles as currency.  It also means using available customer data to create personalized, localized and curated experiences.

The Guestlogix platform makes all this possible, helping airlines make sure they are “always there” for passengers pre-, during- and post-trip.

Platform Features and Capabilities
With a Traveler and Crew Experience app and robust backend tools for retail success, personalization and campaign management, the enhanced Guestlogix platform comes with everything an airline could possibly need to captivate today’s connected traveler and deliver better journeys.

The platform’s features and capabilities include:

  • Traveler and Crew Experience app for inflight sales and beyond
  • Inflight and travel retail solutions for sales and fulfillment in the air and on the ground
  • Travel analytics helping airlines get to know the individual behind the booking
  • Personalization and campaign management tools for smarter campaigns and customized offers

“The connected traveler is the future not only for our product roadmap but for the travel industry as a whole,” said Robin Hopper. “We can help airlines get to where they need to be as retailers throughout the travel journey, while making their customers happier with personalization and experience curation.”

For more information about the company’s travel platform or to speak with Guestlogix President Robin Hopper, please contact Vanessa Horwell at +1.305.749.5342 x 232 or vhorwell@thinkinkpr.com.

Guestlogix, Creating Solutions for Better Journeys
Guestlogix builds travel technologies that inspire and deliver better journeys. The company was founded over 10 years ago, helping airlines around the world transform the way travellers purchased onboard. Today, Guestlogix provides a comprehensive platform that connects the entire travel ecosystem, giving passengers and crew a go-to app to enhance travel and airlines significant new revenue streams and loyalty opportunities inflight, through destination and back home. The Guestlogix head office is located in Toronto, Canada with skilled teams in the USA and UK who empower over 25 airline and transportation customers across the globe. Visit www.guestlogix.comto learn more.

  • Leo the robot to lend a helping hand to delegates departing from the city’s airport

Marrakech | November 14, 2016– Leo, the innovative baggage robot developed by air transport IT provider SITA, is in Marrakech for the COP22 climate talks taking place in the city from 7-18 November 2016. Leo, is being hosted by Royal Air Maroc, Morocco’s national carrier.

Leo will be on display in the main COP22 convention centre in Bab Ighli from 7-16 November before moving to Marrakech Manara Airport and Casablanca Mohammed V International Airport this week where the robot will assist delegates flying Royal Air Maroc to check-in their bags. SITA’s baggage robot will remain in Morocco until November 27 where the national airline will conduct numerous airport trials using Leo.

Abdelhamid Addou, Chairman & CEO of Royal Air Maroc, said: “The smart use of new technologies is undoubtedly the key to improving the passenger experience while helping airlines better manage a growing number of travelers in a more sustainable way. This requires out-of-the-box thinking and Leo is exactly the sort of innovative exploration that will help airlines and airports manage the new challenges we as an industry will face in the next decade.”

Leo is a fully autonomous, self-propelling baggage robot that has the capacity to check in, print bag tags and transport up to two suitcases with a maximum weight of 32kg. It also has an obstacle avoidance capability and can navigate in a high-traffic environment such as an airport.

Leo provides a glimpse into the future of baggage handling being explored by SITA Lab and is the first step to automating the baggage process from the moment passengers drop their bags to when they collect them. Using robotics and artificial intelligence, bags will be collected, checked in, transported and loaded onto the correct flight without ever having to enter the terminal building or be directly handled by anyone other than by the passengers themselves.

Hani El-Assaad, SITA President, Middle East, India and Africa said: “Through the innovative work of the SITA Lab we are able to tackle some of the key challenges that face airlines and airports today. Leo demonstrates that technologies such as robotics can help the air transport industry manage the growth in traffic in a more sustainable way while offering passengers an unencumbered journey through the airport and onto the aircraft.”

Leo comes to the assistance of passengers as they approach the terminal building. Touching Leo’s Scan&Fly bag drop interface opens the baggage compartment doors to allow passengers to place their bags inside. After the passengers have scanned their boarding passes, the tags are printed and can be attached to the bag. With the bags loaded and tagged, the compartment door closes and Leo displays the boarding gate and departure time. Leo then takes the bags directly to the baggage handling area where they are sorted and connected to the correct flight.