Frankfurt am Main | April 2, 2019–Dive into a whole new world of on-board entertainment: SunExpress once again drives innovation and will be offering inflight entertainment via virtual reality headsets in several aircraft during summer season. The innovative concept was implemented together with the start-up Inflight VR and will be offered successively from the end of May onwards on flights departing from Antalya.

The virtual reality headsets will be available on board of the aircraft. For a fee of eight Euro they offer passengers a whole new 360-degree entertainment experience: From exciting blockbusters with private cinema feeling to entertaining destination clips and meditative relaxation videos. The complete entertainment contents are stored in the headsets so passengers just strap the glasses over their heads and lean back.

“With the introduction of VR entertainment, we write the next chapter in our innovation story” says Peter Glade, Chief Commercial Officer at SunExpress. “Our collaboration with Inflight VR gives us a flexible, cost effective and logistically sound solution. We are proud to be offering our passengers this possibility on selected flights departing from Antalya.”

SunExpress has a long-standing track record of driving innovation in the airline industry and working with start-ups. For instance, SunExpress is the world’s first airline to offer its customers the option of booking flights by voice command via Amazon Alexa. Besides that, the carrier just recently launched a cooperation with food delivery start-up Foodora to offer a unique choice of modern on-board menus on selected routes.

“We believe in the tremendous potential of VR to change the way passengers experience media, explore places and spaces, as well as in the added value and opportunities it creates for companies like SunExpress to interact with the customers in new ways and generate additional revenue streams”, says Raphael Baumann, Chief Commercial Officer of Inflight VR.

Bringing Virtual Reality on board of an aircraft requires a high level of technology integration application efforts: Providing flexible integration options while always taking into account cabin safety measures. Addressing concerns detrimental to the VR user experience. Protecting content. Generating revenue. These topics were tackled successfully by Inflight VR’s unique business and technology expertise.

It’s all about making Virtual Reality a business reality.

  • Order for 40 airplanes largest in Turkish carrier’s history
  • Includes options for 10 additional 737 MAXs
  • 737 MAX has accumulated nearly 1,800 orders to date

Anatlya, Turkey | February 19, 2014/PRNewswire/– Boeing [NYSE: BA] and SunExpress have finalized an order for 15 737 MAX 8s and 25 Next-Generation 737-800 airplanes. The order, valued at more than $3.8 billion at list prices, also includes options for 10 additional 737 MAX 8s.

The order is the largest in the Turkish carrier’s near 25 year history, and brings the total number of orders to date for the 737 MAX to nearly 1,800.

“Twenty-four years ago we started to fly tourists to Turkey with brand-new 737-300s and ten years later the company began to operate the Next-Generation 737-800s. Next year at the age of 25, SunExpress will start the process of renewing its entire fleet and in the future add the latest achievement of Boeing, the 737 MAX,” said Paul Schwaiger, managing director of SunExpress. “We value our long and successful relationship with Boeing and we are grateful for the company’s endless support over so many years.”

The 737 MAX builds on the success of the Next-Generation 737 – retaining efficiency, economics, reliability and passenger appeal that make this family of airplanes the market leader. The 737 MAX incorporates the latest technology CFM International LEAP-1B engines with aerodynamic improvements such as new Advanced Technology winglets to deliver a 14 percent fuel-efficiency improvement over today’s most fuel efficient single-aisle airplanes. At longer ranges, the improvement will be even greater, perfectly complementing SunExpress’ future growth.

“As an all-Boeing operator, SunExpress has built its quarter-century of success on the Next-Generation 737,” said Todd Nelp, vice president of European Sales, Boeing Commercial Airplanes. “Today’s record-order for additional Next-Generation 737s is testament to the value of these airplanes bring to SunExpress’ fleet, while the purchase of the 737 MAX lays the foundation for the carrier’s ambitious growth in the years ahead.”

Along with superior operating economics, the passenger-preferred 737 Boeing Sky Interior will also come standard on the MAX. Drawing from years of research inspired by the travel experience, the 737 Boeing Sky Interior features modern-sculpted sidewalls and appealing features reveals that draw passenger eyes to the airplane’s windows, giving passengers a greater connection to the flying experience.

“With our order of up to 50 new 737 aircraft – including the ten options – we have realized an important milestone for the future of SunExpress,” said Haci Say, deputy managing director of SunExpress. “Our company has always been a vital part of the travel trade between Turkey and the source markets of Turkish tourism. With this enormous investment SunExpress underlines its strong position among Europe’s leading holiday airlines. We are happy to grow even stronger with the help of new Boeing aircraft which perfectly suit our business model.”

Based in Antalya on the Turkish Rivera, SunExpress was founded in October 1989 as a subsidiary of Turkish Airlines and Lufthansa. Today, SunExpress carries more than seven million passengers per year and is one of the leading airlines in terms of passenger numbers between Germany and Turkey. The carrier operates an all-Boeing fleet of more than 60 Next-Generation 737-700s and 737-800s and serves more than 90 destinations across Europe, the Middle East and North Africa.