October 26, 2011 — Spafax has been selected to provide inflight entertainment content services for China Airlines. Under the multi-year agreement Spafax will develop the creative strategy and manage selections for all Hollywood movies, which comprise the core of China Airlines’ IFE offering. The agreement includes full operational support and technical services, including encoding of Hollywood movies, AVOD management, duplication, quality control and fulfillment.
“We feel honoured to continue our strong partnership and friendly working relationship with Spafax”, states Lucy Lu, Assistant IFE Manager at China Airlines. “With your experience and expertise, we are excited and looking forward to more creative and enriched IFE content onboard our aircraft”.
China Airlines and Spafax have a long and successful history of working together, having recently completed a major content expansion and achieving multiple finalist places at this year’s APEX Passenger Choice Awards. “We are delighted and very proud to continue our 12-year relationship with China Airlines, and look forward on building on our many achievements in the years to come” says Geraldine Lee, Spafax Regional Director for Asia-Pacific.