Enhanced platform unifies the travel ecosystem, bringing new revenue opportunities to airlines by focusing on the complete passenger journey.

APEX EXPO, Boston MA | September 24, 2018– Guestlogix, a leading travel technology company that inspires and delivers better journeys, has introduced new platform features that bring unification to today’s fragmented passenger experience. Built around the Traveler and Crew Experience, the new features are an industry first and offer the best of B2B and B2C travel technology, helping airlines and other travel brands streamline products and services for their customers, inflight, through destination and back home.

“The connected traveler wants a seamless, end-to-end experience regardless of what airline they fly, what airport they use or what hotel they stay at,” said Robin Hopper, President of Guestlogix. “Our platform delivers this experience to travelers and helps airlines more effectively manage revenue, loyalty and customer relationships in today’s highly fragmented travel environment.”

Winning Over the Connected Traveler 
Today’s travelers have a “what I want, when I want it” mentality – and why not, when they can hire a private car service for a few dollars, right from their mobile phones, or take a trip around the world on a low-cost carrier. But most traditional travel merchandising platforms lack the crucial element of customer-centricity, even as airlines want to position their passenger-facing apps as delivery mechanisms for convenience and delight.

Airlines and other travel brands need a new solution to meet their customers’ expectations, one that provides concierge-level service to the connected traveler. This means empowering passengers to use the app anytime, anywhere and for anything – booking flights and hotels, shopping at the airport, ordering limo service upon arrival, and using their loyalty points and miles as currency.  It also means using available customer data to create personalized, localized and curated experiences.

The Guestlogix platform makes all this possible, helping airlines make sure they are “always there” for passengers pre-, during- and post-trip.

Platform Features and Capabilities
With a Traveler and Crew Experience app and robust backend tools for retail success, personalization and campaign management, the enhanced Guestlogix platform comes with everything an airline could possibly need to captivate today’s connected traveler and deliver better journeys.

The platform’s features and capabilities include:

  • Traveler and Crew Experience app for inflight sales and beyond
  • Inflight and travel retail solutions for sales and fulfillment in the air and on the ground
  • Travel analytics helping airlines get to know the individual behind the booking
  • Personalization and campaign management tools for smarter campaigns and customized offers

“The connected traveler is the future not only for our product roadmap but for the travel industry as a whole,” said Robin Hopper. “We can help airlines get to where they need to be as retailers throughout the travel journey, while making their customers happier with personalization and experience curation.”

For more information about the company’s travel platform or to speak with Guestlogix President Robin Hopper, please contact Vanessa Horwell at +1.305.749.5342 x 232 or vhorwell@thinkinkpr.com.

Guestlogix, Creating Solutions for Better Journeys
Guestlogix builds travel technologies that inspire and deliver better journeys. The company was founded over 10 years ago, helping airlines around the world transform the way travellers purchased onboard. Today, Guestlogix provides a comprehensive platform that connects the entire travel ecosystem, giving passengers and crew a go-to app to enhance travel and airlines significant new revenue streams and loyalty opportunities inflight, through destination and back home. The Guestlogix head office is located in Toronto, Canada with skilled teams in the USA and UK who empower over 25 airline and transportation customers across the globe. Visit www.guestlogix.comto learn more.

  • Real-time updates on queuing now available at Phoenix Sky Harbor International Airport

Atlanta, Georgia | November 1, 2016– Phoenix Sky Harbor International Airport, known as America’s Friendliest Airport®, is using sophisticated technology from global IT provider SITA to offer its 44 million passengers real-time information for their journey through the airport.

Passengers can now view security wait times before they travel as well as when they arrive at the airport. Today, real-time checkpoint wait times are available on the airport’s website; on flight information displays in the terminals and PHX Sky Train® stations; and on Sky Harbor’s visual paging screens in the terminals.

Committed to providing a great passenger experience, Phoenix Sky Harbor rolled out SITA QueueAnalyzer, the intelligent queue management technology from SITA and its partner iinside, following a successful two-month pilot at the airport. It is now in use at five security checkpoints in Terminals 2 and 4, providing accurate real-time information. More than 80% of passengers use Terminal 4, which is home to American Airlines and Southwest Airlines, the airport’s dominant carriers.

In addition to providing passengers with the information they need, SITA QueueAnalyzer provides airport management with dashboards to assess current wait times and view live video of lines. It also provides dashboards for quick analysis of real-time information against historical data, allowing for better allocation of resources to avoid bottlenecks. Airports across the USA are focusing on improving queue management and SITA’s technology will be in operation at a number of high-volume airports before the end of the year.

Randy Pizzi, SITA President, Americas, said: “Passengers want the right information at the right time and SITA QueueAnalyzer ensures that Sky Harbor provides accurate information at every touchpoint. Not only does it monitor wait times but it can predict queue times at key checkpoints so that lines can be managed more efficiently. This is a great example of smart technology being used to deliver a better passenger experience.”

SITA QueueAnalyzer is also being installed as part of Sky Harbor’s Terminal 3 modernization and will come online later this year, when the first phase of the terminal project is completed.