Martillac, France | March 29, 2019–

Beyond plain Inflight Entertainment

In less than 6 years, PXCom’s flagship end-to-end solution, XPLore by PXCom, widely enables airlines and their partners to manage any kind of content material regardless of the hardware platform. Additionally, XPLore by PXCom delivers natively-integrated editorial content, sponsored content, engaging passengers throughout the entire journey (pre-, in- and post-flight) in a consistent way via various channels (mobile, web, and of course IFE/C).

Thanks to such cutting-edge technology, that can be integrated on the existing hardware, the airlines can now benefit from a comprehensive Inflight Services platform, serving both the passengers and the airline crew, up-in-the-air as well as on-the-ground. Such services are dedicated to reducing IFE/C-involved costs, generating direct and indirect ancillary revenues, whilst elevating the passengers experience.

PXCom is excited to launch its new 360° consulting offering to the IFE/C industry at Hamburg.

Relying on its success stories and the expertise developed through the large variety of managed projects, PXCom now offers airlines the only platform-agnostic one-stop- shop experience. From a 3-day audit focused on the project’s very early stages, to the daily IFE/C project management once rolled out, airlines are supplied with a holistic approach.

“At PXCom we don’t claim having the full range of expertise internally”, mentions Cyril JEAN, PXCom’ CEO and co-founder, “However, we federate more than 40 partners ranging from hardware testing to passengers marketing. Thanks to that, our customers benefit from independent consulting of the utmost value, from very specific topics, to a full project management support, enabling them to take the best decisions meeting their expectations, requirements and constraints.”

Meet PXCom at AIX Hamburg on #3C30B in the IFEC zone

Martillac France | March 26, 2018– With the rapid growth of w-IFE solutions, the IFE/C industry has rapidly moved to the digital era.

Now, even the seatback screens provide personal-device-like experience and beyond the legacy video & audio sections, all the other IFE sections can be significantly revamped to deliver a full digital experience, including engagement, personalization, and many other exciting features.

Meals Menus, Corporate Content & Destination Section

These are the three pillars – the initial use cases of PXCom’s end-to-end solution.

“All the digital sections that we create intend to elevate the onboard experience by providing passengers with compelling content and to generate additional revenues for our airlines customers”, says Cyril JEAN, PXCom’s CEO. “For example, the interactive meals menu section can display the right content according to the seat class and route and encompass buy-on-board snacking options, as well as the ‘click and deliver’ features. As an example, an airline that intends to treat its premium passengers with a hand-picked wines & champagnes selection can offer to have their guests’ selection delivered directly to their home.”

Since PXCom is a French company filled with wine and foodie lovers, they have absolutely no choice but to provide only THE VERY BEST of food and beverage highlights!

XPlore by PXCom, the sponsored inflight microsite factory

PXCom’s technical wizards have extended XPlore by PXCom’s capabilities to enable brands and their media agencies to create their inflight microsites in full autonomy. As a result, they can deliver a customized digital inflight experience regardless of the type of IFE/C platform available onboard.
Thanks to PXCom’s partnerships with most of IFE manufacturers (both seatback, w- IFE and IFC) those microsites are automatically uploaded during the airline’s media content update slot and are seamlessly integrated into the GUI.

“We have been setting up XPlore’s sponsored inflight microsites on behalf of various customers now. The creation of the microsite is self-explanatory and very easy, thanks to the PXCom solution.”, states Christian SZABO, CEO of LASKER a major Cross Media Agency in Europe. “The integration of the microsite within the destination guide section offers advertisers the possibility for destination targeting in the IFE. By adding transaction-related elements, like downloadable voucher codes, advertisers are able to generate leads directly from the aircraft. Also, the reporting backend is swift and easy and provides all relevant KPIs that the advertising industry asks for”.

The digital inflight swiss knife

PXCom’s technology use case is absolutely limitless. Our latest activity is an airline wishing to promote its Freight/Cargo operations! The process is truly simple as some section templates have been specifically designed. By relying on them, the airline creates its microsite in a couple of clicks and the Cargo section is ready to be integrated on the IFE in the next content update slot.

We welcome you to visit #3C30A at AIX 2018

More about PXCom on www.pxcom.aero

Paris Air Show | June 20, 2017–The International Paris Air Show is organized by the SIAE, a subsidiary of GIFAS, the French Aerospace Industries Association. This 52nd exhibition takes place at the Le Bourget Parc des Expositions from 19 to 25 June 2017, and once again will bring together all the players in this global industry around the latest technological innovations.

A world-first: 360° live external stream

In partnership with IrisAero, a French provider of 360° 4K cameras for the airline industry, PXCom has developed PXVision, a 360° player dedicated to the InFlight Entertainment ecosystem, that also includes Interactive Augmented Reality experience.

“Our technical team has clearly achieved a great challenge”, says Cyril JEAN, PXCom’s CEO. “PXVision is aimed at providing passengers with a live 360° external video stream, and discover in real time the points of interests that the aircraft is flying over. Should the camera be mounted on the top of the aircraft, passengers will be offered to discover sky constellations for example. Based on this new inflight entertainment offering, we can now roll out so many business cases that will both elevate the Passengers’ Experience and drive ancillaries to the airlines”

Integrated in a tablet-based IFE demo

This new feature has been integrated in a tablet-based IFE demo specifically produced by PXCom for the French-Italian airframer, ATR, to support their aircraft showcase at Paris Air Show, with a customer friendly Graphic User Interface (GUI).
Thanks to XPlore by PXCom, the entire GUI and its related contents can be dynamically managed by the airlines. This demonstrator also includes all the contents that can be found on a legacy IFE platform: movies, games, music, PXCom’s destination guides, digital press…

France | March 27, 2017–
XPlore by PXCom goes beyond destination content

XPlore by PXCom is an end-to-end solution, focused on destination content, deals & services, that enables content creation, aggregation and management on the ground and automatically generates the inflight apps or updates for the inflight apps, that are aimed at being integrated into the IFEC platforms. 11 airlines currently benefit from this highly innovative solution for the destination content management.

Beyond destination content, XPlore by PXCom now encompasses all the inflight digital experience: airlines can choose to change both the UX and the whole digital content management, in a few clicks.

Personalizing inflight experience

PXCom’s technical teams have integrated “tags management” into XPlore by PXCom. The displayed content (e.g. restaurant list, things to do at destination, movie categories…) is automatically adapted to the passenger’s preferences. “Such feature is especially adapted to w-IFE/IFC portal, since we log in the passenger’s device all the settings. Thanks to that, from one flight to the next one, on the same airline, the passenger can browse tailormade content”, states Olivier HELIOT, PXCom’s CTO. ”Personalizing the inflight experience is a fantastic challenge, for which PXCom is committed to bring easy-to-roll-out solutions to its airlines partners.”

Introducing SkyHi Reviews

SkyHi Reviews is the ability given to the passengers to rate during their return flight, the activities and points of interest mentioned in PXCom’s inflight destination guides. Since the reviews need to be controlled to avoid any trouble, they are off-loaded from the aircraft at its landing, controlled and aggregated in the next content update delivery.

World culture at PXCom

Last year at the APEX Expo, PXCom announced the partnership with Ctrip’s Bamboo Compass, enlarging the scope of the destination content to Asia.

AIX Hamburg 2017 is the opportunity given to PXCom to jump into Middle East culture, as the company launches a new interactive app for IFE platforms, called “Hajj & Umrah Preparation”. “Hajj & Umrah is an important journey for all Muslims in the world. It’s a once in lifetime experience, but involves an important preparation from the pilgrims to perform the rites in the right way” explains Cyril JEAN, PXCom’s CEO.” Hajj & Umrah represent 15 million of pilgrims each year, and 2 million can be welcome at the same time to Mecca. Hence, it’s mandatory that PXCom be able to support airlines in providing the right content at the right moment for their passengers.

PXCom will exhibit this year on French Pavilion in the IFE Zone, booth #3C40-B

Vision Systems and PXCom have partnered to offer airlines an unmatched level of flexibility in their GUI management.

France | March 17, 2017– At Hamburg AIX 2017, Vision Systems will unveil a new release of its IFE solution called Visi-Stream, that ensures a high passenger satisfaction and ancillary revenues. It comprises Wi-Fi AVOD with a rich and varied content including movies, music, games, daily press, extensive tourist information and ticketing. Advertising can be global and local, and priority data flows for safety videos put the tablets on hold. Options include broadcast or connectivity as well as remote diagnosis, software and content updates via a ground platform.

The IFE manufacturer has decided to integrate XPlore by PXCom, the end-to-end solution that enables digital content management on the ground, and automatic roll- out on the onboard servers.

Harnessing the GUI management thanks to digital power

“Updating the GUI, from simple design changes to additional sections was a pain point for the airlines”, noted Cyril JEAN CEO of PXCom. “Thanks to digital, airlines can now choose to change both the UX and the content management, in a few clicks. For example, let’s imagine that during the Chinese New Year celebrations our airlines expect a change in the background and additional editorial content, it’s now a matter of minutes.”. Beyond such flexibility, Vision Systems’ customers can now benefit from a full and automated aggregation of their digital content: corporate presentation, editorial productions, destination deals & services, digital inflight advertising, sponsored microsites…

Seamless integration
Vision Systems technical teams had developed their own Content Management System. The challenge was to integrate in a single back-office, usual content management (films, music, games, digital press…), with the new abilities provided by XPlore by PXCom. “Vision Systems is committed to a permanent innovation approach, constantly looking for ways to provide cutting-edge solutions. The successful integration of XPlore allows us to offer IFE systems with further flexibility in terms of design and content.” stated Catherine Robin, Group Managing Director.

This brand new feature will be showcased in exclusivity on Vision Systems’ booth 2D28.

PXCom

This week we got a tip-off about a new product that Cyril Jean at PXcom developed for airline inflight content. To start off our discussion with him, we asked for a simple statement of what XPlore is, and he told IFExpress; “A comprehensive on-the-ground solution that generates interactive apps for your IFEC platforms.”  But the real solution is a bit more elegant than that. The true beauty of XPlore is it bares the workload of locating, selecting, developing and providing IFE solutions. Further, we note that their total operation is handled by their SaaS (Software as a Service) model. After we heard more about the program, we thought our readers might like to see how content and advertising providers could take the load off the airlines and we asked Cyril if he would give our readers a few answers to some relevant questions:

Q. What is XPlore?

A: XPlore is an end-to-end solution, focused on destination content, deals & services, that enables content creation, aggregation and management on the ground and automatically generates the inflight apps or updates for the inflight apps, that are aimed at being integrated into the IFEC platforms.

Q. How does it work?

 A: XPlore is divided into a back office, and bespoke inflight apps. On the back office side, we agree with airlines on the kind of content that they want to onboard: interactive destination guides, sponsored content, editorial content, destination deals (activity booking or couponing), destination services (taxi booking, car rental, hotel pre-checking, etc.) Meantime, we create for the airline the interactive experience they want to deliver onboard. That means that we create the app(s) that they want to be integrated into their IFEC platform, whether seatback screen, w-IFE and/or IFC portal, or airline’s app. The GUI is always customized to provide a consistent and seamless experience on the IFE. And automatically, we “populate” the apps with the content updates that are managed on our back office.

At the end, when the aircraft lands, we off-load all the usage data, transactions…and update the dashboard both for the airline, PXCom, and all the involved partners. Except for destination services that require IFC, our technology doesn’t need to rely on any IFC.

Q: So, XPlore is on the plane and on the airline ground data sources – but it looks to also be on your computers to monitor it as well. Can you sort out for our readers what each part does – Airplane, Airline Back Office, and PX Com office computers/monitoring equipment? Do they talk to one another? If so, how?

A: Actually our back office is on a SaaS mode (Software as a Service). There are as many accesses as an involved stakeholder:

  • PXCom has an access to upload and manage all the destination guides contents from the travel guide editor we partner with, as well as the destination deals inventories
  • All the sponsors and advertisers access to upload their promotional content and define the call to action they want (booking/prebooking, landing pages, lead generation form, downloadable coupons, etc.), and monitor the results of their advertising campaigns
  • Each airline we work with, has a dedicated access, both upstream, to manage the content they want to add, clear/ban the advertisers, sponsors, destination service providers – and downstream to monitor the usage data as well as the generated ancillaries.

Then PXCom’s team controls, monitors and manages on the back office the whole content which is ready to be onboarded, and, through a simple click, the team generates the content or content’s update, including the possible GUI changes. All this digital content is then sent to the considered airline’s IFEC through its IFEC manufacturer, and when an aircraft lands, all the relevant data is automatically sent to our back office and feed the usage figures.

Q: Why did you and your team develop XPlore?

 A: Actually, this architecture (on-the-ground back-office “connected” to inflight) was developed for our internal needs, and is part of PXCom’s patented technology. The principle is exactly the same as for regular media (music, movies, digital press) managed by well know CMS (Content Management System), but the big difference is that we only manage digital and interactive content.

Q: Will XPlore work on seatback and personal device alike?

A: Correct. All our solutions are designed to work regardless of the InFlight Entertainment platform (seatback screen, w-IFE, IFC portal, airline mobile app).

Q: Have you developed many airline solutions for XPlore and are airlines interested? 

 A: By AIX we will be integrated on 11 airlines. 100% of what we provide the airlines with, is managed by XPlore and we will welcome all the IFEC industry to booth 3C40B.

Q: OK, XPlore sounds very airline friendly but how will it help airlines?

 A: PXCom is dedicated to both leverage the #PaxEx and generate ancillaries for the airlines. XPlore is a cost-effective solution that introduces a maximum agility both in the GUI and the content management of the inflight apps. For example, should an airline produce for its website some destination tips or editorial content they want to onboard additionally to their interactive inflight destination guides, we just need to connect via an API, and automatically the content produced for its website can be retrieved and aggregated with the rest of the destination content that we onboard.

Regarding the ancillary generation, our technology acts like an aggregator, especially for destination services. Let’s consider an important car rental company. This company has partnerships with X airlines that all have different IFEC platforms. For this car rental company, we create once the inflight app, and rolls it out on all the airlines-partners IFEC/IFC platforms. On the reverse side, for an airline that wants to “populate” its inflight connectivity portal and maximize the ancillary revenues we position as a single technology entry point for all its partners.

Q: That all sounds great but what are airlines doing with your content application solutions?

 A: We have closed a deal with an airline that has chosen to add its own cabin crew tips (specific Points of Interest and/or specific reviews). That means that the airline’s cabin crew management has organized the collection of the tips, and upload them on our back office to be aggregated with the interactive destination guides that we provide.

Another airline has chosen to “plug” its own destination content, initially written for its inflight magazine, to the destination guides we will integrated into both its seatback screens & IFC portal.

Q: Will this product reduce airline costs or provide other benefit like more usage and customer interest data?

 A: All of these! Regarding the costs, we can change the whole content as well as 100% of the GUI of the apps without going through costly software update assessments.

Regarding the customer interest data, when we talk to airlines, we show them the day+1 live monitoring of our apps’ usage data. These data help us in delivering more accurate content, whilst offering “sponsors” the right insights for their inflight digital advertising campaigns

Q: Sounds exciting Cyril, when it be flying?

A: It’s already flying on 160+ aircraft!

(Editor’s Note: The XPlore Main Architects are shown in the picture above but not the whole team were included. Also, be sure to checkout the XPlore Brochure!)

You may contact Cyril via email. Or visit the PXcom website.


Gogo

Gogo has taken its 2Ku performance to the next level, exceeding speeds of 100 Mbps. “When we launched 2Ku, we knew that the performance would get better with our next generation modem and new high-throughput satellites,” said Anand Chari, Gogo’s chief technology officer.  “We have capacity on HTS satellites in orbit today and 2Ku’s open architecture allows us to take advantage of satellite innovations over time. We also continue to improve our aircraft hardware – servers, modems, antenna, and wireless access points. This performance achievement demonstrates the progress we’ve made on both fronts.”

Gogo’s new modem upgrades the performance of both its 2Ku and Ku global satellite services. The proprietary features of the new modem significantly increase throughput and reliability to and from the aircraft.  The modem also will support access to streaming video through the internet and live television programming through Gogo’s IPTV product – Gogo TV.

“There are now more than 100 2Ku aircraft flying with our first-generation modem utilizing existing wide-beam satellite technologies. Under these conditions, the technology is already delivering industry leading performance.  With the new modem and HTS satellites, we are setting a very high bar for the industry,” said Michael Small, president and CEO of Gogo. “We are going to deliver this technology upgrade to our airline partners without needing to take an aircraft out of service, which is incredibly important for their operations.”

The new modem will be installed beginning in the second half of 2017. Eventually, it will be installed on more than 1500 2Ku and 250 Ku aircraft across 13 leading airlines.


Lufthansa Systems

The company has developed EASA-certified Lido/SurfaceData database of worldwide obstacles designed for avionics manufacturers and software providers.


Astronics Aerospace

They earned $78m on $534.4m revenues in 2016 vs $85.1m on $549.7m in 2015.


Boeing

They booked orders from unidentified customer(s) for eight 737NGs, 18 737 MAXs (nine converted 737NGs) and five 787s, increasing its 2016 order total to 61 (50 net). Also, they were selected by flydubai to provide data analytics to manage its 737 MAX fleet.


Other

  • ACI reports year-over-year world airport traffic increased 5.5% in 2016. Lets see what 2017 does!
  • Here is why you might want to be Wi-Fi careful in the airport or even on a plane.

Zii: 

This week’s Zodiac Inflight Innovations (Zii) rectangle should give you an idea of the relative growth of RAVE AVOD customers over the past year or so. RAVE’s sales and marketing Guru, Harry Gray told IFExpress at APEX: “It has been a good year. In the last ninety days, we have acquired six new RAVE customers.” It should be noted, that RAVE has over 250 aircraft flying with inseat systems and almost 300 with RAVE wireless systems. Some of the new customers are prominent and market leading airlines. A recent press release from Singapore noted: “ – four new A350 customers, 150 committed B737Max aircraft, their first A380 customer as well as over 200 Global Express Connectivity equipped aircraft committed with the first installation scheduled early in 2017. Zodiac Inflight Innovations is quietly becoming a force in the world of IFEC. Zii first hit the IFE scene with their revolutionary new Seat Centric IFE system in 2011 and just five years later they are growing with over 45 airline customers, over 550 aircraft in service, and over 650 aircraft in committed backlog.” Noted Harry, “RAVE is: Reliable, Affordable, and Very Easy (to install, operate and maintain) – that is why it has been a success.” He also noted that the retrofit market has been very stable, and as of late, line fit is definitely growing. “Our RAVE systems are much easier to maintain than traditional IFE systems which allows airlines to maintain their own aircraft without the added expense of paying a traditional IFE provider for support” says Matt Smith, CEO for Zodiac Inflight Innovations. “Zii is a company that is different by design; our focus is always on putting our customers first. We want to be a company that Airlines want to work with; customer focused and innovation driven, we relentlessly pursue our core value of RAVE – Reliable, Affordable and Very Easy. It’s more than a name, it’s who we are.”

This year Zii has added an aftermarket support package to round out their portfolio of products. With RAVE Care, an airline can tailor a support package to its specific needs for a fixed price per month per aircraft. RAVE Care can include everything that an airline needs to maintain and operate their IFE systems, including spares, repairs, customer abuse and even content integration. Included in RAVE Care is a software guarantee that means airlines never have to worry about the cost of updating their Passenger User Interface and features over the lifetime of the system.

Kontron:

Kontron’s latest equipment developments include their ACE Flight 4608 8 core onboard server, which has the capability to do a lot more than inflight entertainment. For example, Kontron’s early systems featured solid state drives which were in the 100 GB but today their servers will feature 7 TB drives that are all solid state. The important point to note is that communication/connectivity enhancements are a real future capability. The Kontron team told us that Kontron specializes in cabin systems as well as security and safety certifications. Furthermore, the 4608 server excels at data processing onboard, the benefit to the airline is that they don’t have to wait to get the information off the aircraft when it is on the ground – once again proving that the big data technology is becoming an expectation and a reality. They also received FAA PMA for their Cab-n-Connect A100 wireless access point (PIX).  It should be noted that it delivers next-generation HD video and is certified on Boeing, Airbus, and Embrear aircraft. (Editor’s Note: Since 2005 Kontron has added new IFE and connectivity equipment every year. This year seven new products and iterations were unveiled: the ACE Flight 4780 MODMAN, ACE Flight Server 4608, the ACE Flight Server 4600, the ACE Flight Server 2600, and the ACE Flight Server 1600, the ACE Flight Server 904 and the Cab-n-Connect A100.)

PXCom:

This year APEX introduced a ‘Cool Award’ that was selected by industry peers. PXCom was the recipient of this award, probably because of the recognition of many of the companies’ innovations such as seat back wireless IFE compatible destination guides and destination information. IFExpress has had the pleasure of knowing Cyril Jean of PXCom for several years now and we have reported on their many innovative IFE communication developments and we were thrilled that their IFE peers acknowledged their creativity. Congratulations PXCom!

GEE:
We had the opportunity to meet GEE’s new Director of Marketing, Nancy Harvey during APEX. She was happy to discuss their recent content agreement with Qatar Airways, which was announced during the expo. The deal is a new one for GEE that expands on their longstanding relationship with the airline and covers several years where they will provide movies, music, audio, and TV for on 164 aircraft, as well as, 8 charter jets and 12 business jets. (Editor’s Note: In our November 15th issue of IFExpress we discussed GEE’s recent JV with Shareco of HNA Group. Joint venture would exclusively provide inflight connectivity hardware and entertainment services on HNA airlines, comprising over 320 aircraft today with the potential to grow to over 500 planes. Shareco plans to invest up to $416 million in GEE stock at $11 per share through a combination of primary and secondary share purchases. Under terms of the contemplated transactions, GEE and Shareco would form a JV to provide IFEC and passenger monetization services to HNA airlines.)


AIRBUS

The first of three A350-1000 development aircraft to fly – MSN059 – landed at Toulouse-Blagnac Airport France at 15.00hrs local time after successfully completing its first flight which lasted four hours and 18 minutes. Powered by Rolls-Royce’s new Trent XWB-97 engines, the aircraft traversed south-western France, during which the crew explored the aircraft’s handling and flight envelope. (See the full press release in “News Releases” below.)

On another front, Airbus plans to increase delivery rate of their A350 next to some 80 aircraft next year.


BOEING

New Hire
Boeing Chairman, President and CEO Dennis Muilenburg on Monday named Kevin G. McAllister president and CEO of Boeing Commercial Airplanes, succeeding company Vice Chairman Ray Conner in that role. Muilenburg also appointed Stanley A. Deal president and CEO of Boeing Global Services, a new business unit to be formed from the customer services groups within the company’s existing commercial airplanes and defense, space and security business units. McAllister joins Boeing from GE Aviation. Deal is a veteran Boeing executive. Conner, 61, will continue to serve as Boeing vice chairman through 2017. He will work closely with McAllister in the months ahead on a purposeful hand-off of customer, supplier, and community and government relationships, and to ensure continuity of operations and customer support. Conner also will provide strategic oversight and guidance for the company’s transition to a single integrated services business and remain involved in ongoing product development strategy at Commercial Airplanes. Deal will begin immediately finalizing and executing detailed and deliberate plans to structure and organize the new business while ensuring all near-term customer commitments are met and value is maximized over the long term. Deal and McAllister join Caret as business unit leaders reporting directly to Muilenburg. They also become members of the company’s Executive Council. The appointments are effective Nov. 21, 2016.

World Trade Organization Ruling
The World Trade Organization (WTO) today rejected virtually all of the European Union’s challenges to the Washington state tax incentives. The EU challenged seven different state tax incentives.  The WTO rejected entirely the EU’s challenge to six of the seven incentives and rejected most of the challenge to the seventh.  The WTO held only and narrowly that a reduction in Washington state’s Business and Occupancy (B&O) tax rate for future 777X revenues is inconsistent with the WTO agreements.  The WTO threw out all of the EU’s other challenges to various incentive programs and left untouched even the B&O tax rate as it applies to revenue from the other Boeing models produced in Washington state–the 737, 747, 767, 777 (current model) and 787. In total, the EU claimed that Boeing had received $8.7 billion in subsidies.  This claim was rejected by the WTO, which found future incentives totaling no more than $50 million a year to be impermissible.  The WTO found that to date Boeing has received no benefit from the 777X rate incentive, and will not until 2020, because the first airplane will not be delivered until then. In light of today’s decision and the massive liability that the WTO has found against the EU and Airbus, we expect the EU and Airbus to appeal the decision.

Singapore, APEX EXPO | October 25, 2016–
PXCom officially launches its Digital Inflight Ad-Serving solution called AirSAS at APEX EXPO 2016, and unveils the first KPIs
AirSAS enables brands to roll out their digital campaign throughout the IFE, without any required connectivity or bandwidth consumption, disrupting in- flight legacy advertising.

Until now, brands who wanted to reach the traveller during their flight had only the choice between paper inflight mag, global pre-roll videos, stickers… Whilst traditional advertising budgets are continuously tightening, digital budgets remain on a fast growing trend.
PXCom and its media sales partner, IMM International, decided to bring to the air industry an effective tool enabling airlines to tap into this growing gold mine, creating AirSAS.

The ultimate inflight digital ad-serving solution
Designed for both seatback screens and w-IFE, AirSAS is formed of several software modules: a back-office cloud suite, a dedicated IFE ad-server, and a reporting module.

The back-office encompasses campaigns management for both brands (from creation to reports edition), and airlines (enabling advertisers selection as well as self-promotion). Once created, the digital campaigns are either sent to PXCom’s IFE ad-serving module or to other connected IFE ad-servers developed by the IFE manufacturers themselves. The upload operation is conducted when the aircraft are on the ground. During the flight the ad-server rolls out the campaigns according to their management rules, and the gathered data are offloaded once the aircraft are back on the ground. Then the reporting module aggregates all the gathered data in order to update the campaigns.

“AirSAS offers the state-of-the-art features that can be found on the most accurate web/mobile ad-servers, enabling full targeting and rules management capabilities”, says Cyril JEAN, PXCom’s CEO. “However, some IFE systems already offer some digital advertising opportunities, even if they are not comprehensive. Since we are platform agnostic, in such case, we recommend to proceed step by step, and connect our back office as a good starting point. Then, on a second step, we can schedule a full integration of AirSAS into the IFE. Our ultimate goal is to enable brands to target passengers and no longer airlines. This involves a great shift of mind from the industry!”

First results and live update
Prior to launch AirSAS officially, PXCom has conducted some tests within its interactive destination guides for IFEC, measuring all the relevant KPIs, among them:

  • An average of 23% of w-IFE users go to Destination Guides section
  • 89% spend more than 11 minutes on a destination guide
  • 16 minutes of average browsing time for a 2-hour flight / 28 minutes for a 4-hour flight.
  • Top 3 sections are: Do&See (37%), Bars & Nightlife (14%), Restaurants (13%)
    (Full results will be available online during the expo).

Full AirSAS solution is currently onboarding on its first airlines, with operational live report which updates the results between every 3 and 24 hours according to the considered airline and flight length. Stay tuned!

“The loop is now seamless and fully operational”, comments Cyril JEAN. “With a growing number of advertisers, the next step for AirSAS is the yield management feature, enabling automatic selection of the most profitable campaigns. With such a qualified audience, airline industry can easily avoid the digital pitfalls that has been digged by the real time biding (RTB) on the web & mobile.”

PXCom exhibits on #1120 at APEX Expo 2016.

PXCom:

This week we have a lot of stories that will interest you and we thought we would start our offering with a light interview we recently had with a really nice guy, Cyril Jean of PXCom, located in France. Some three years ago, we met Cyril at an APEX luncheon where he joined our table with an introduction, a business card, and a conversation loaded both with future hope and enthusiasm. Whats not to like? So, after the few years of starting an inflight entertainment company we asked via email how it was going and he wrote the following answers. We thought you, our readers, might find them interesting:

1. Cyril, how many airplanes do you have service on today?

Answer: “We have 71 for Eurowings and 20 for Iberia Express.”

2. OK, what airlines can you mention that you are providing service to?

Answer: “For the moment Eurowings & Iberia. I think that within one month we will be able to operate on 3 new airlines.”

3. Please tell our readers how long have you been in the IFE business?

Answer: “PXCom was created 3 years ago, and yet we have been working in the IFE business for 10+ years.”

4. Cyril, could you please name you products/services for our readers.

Answer: “Our destination guides (see the image above) do not have a specific name. Also, the advertisers pay for a PXPage (interactive page integrated directly in the guide) or for a PXApp (microsite that can be accessed directly from the guide).”

5. Perhaps you could tell our readers where are you located and if this affects whom you service?

Answer: “We are located in Bordeaux (FRANCE), but our first customers (advertisers) are within Europe. With the upcoming additional airlines we intend to develop in Asia, Middle East and Americas.”

6. Please more completely identify your “products” or services for our readers as we know you are developing some interesting IFE solutions?

Answer: “We supply destination related services: from informative content (destination guides) to destination services (taxi booking, hotel pre-checking) – when we have the opportunity to supply onboard aircraft equipped with connectivity. We have also a second activity, soon live on the first airlines, which is Digital Inflight Advertising. Please note that this latter mentioned product will be subject to a specific PR release when it becomes live.”

7. Can you now give our readers an updated airline/product picture?

Answer: “For the moment it’s Eurowings our launch airline for the interactive guides, and we also provide Iberia Express with destination related advertising offerings. We have currently 7 other airlines in process for product integration, among which, 3 of them will be unveiled before end of September.”

Thanks Cyril! IFExpress will stay tuned to your growth… and you can reach him at cyril.jean@pxcom.aero and we are sure he would be happy to show you his IFE offerings! Or check out www.pxcom.aero


IFPL:

IFPL celebrated a major milestone this year supplying their two-millionth industry part to a key Original Equipment Manufacturer (OEM). Now in their 20th year of trading, IFPL reached their two-millionth unit, just four years after the first million, demonstrating their continued sustainable growth in leading the way in IFEC peripherals. Chief Operating Officer, Tim Young, proudly accepted the two-millionth unit from the company’s Head of Production, Marcus Baker. Tim says, “It is a testament to the whole IFPL team, that the two-millionth part followed so soon after reaching our first million. IFPL investments in quality systems, manufacturing and product development capability combined with the development and introduction of new NFC, USB, audio jacks and passenger control units, means that we aim to reach our three-millionth unit even sooner.” The innovative IFPL two-millionth unit is IFPL’s Noise Cancelling Audio Jack (p/n 1155). IFPL’s Integrated Noise Cancelling Audio Module (INCAM) technology is designed to minimize cabin background noise – ensuring that aircraft passengers enjoy a more relaxed and restful journey, while also benefiting from clarity of sound via the passenger Inflight Entertainment (IFE) system. Passengers may still use their own noise-cancelling headphones, however IFPL’s INCAM enables the airline to provide noise cancelling to all its passengers by simply relocating the costly and complex headset electronics into the jack module. Therefore noise-cancelling headsets are not required, only the addition of inexpensive microphones in the ear cups that are used to pick up the ambient noise. This improved technology enables all aircraft passengers to benefit from a more enjoyable and enhanced in-flight experience. The 1155 Noise Cancelling Audio Jack is part of an extensive range of IFPL products and IFEC solutions, which includes the new reversible USB power and data module, Dual-pin MagSignal audio and the latest in NFC contactless payment technology.


HONEYWELL:

Honeywell has achieved final certification from Inmarsat for JetWave, the company’s package of exclusive hardware that will allow pilots, passengers, operators and maintenance personnel to connect to GX Aviation, the revolutionary new in-flight broadband service from Inmarsat. Users can consistently and more quickly surf the internet, check emails, stream music and videos, and shop online without drop-off throughout their flight, even when flying over oceans. The final type approval certificate confirms that the system functions as designed and completes the process to bring GX Aviation to the aerospace market. The certification centers on operation in all environmental conditions with Inmarsat’s Global Xpress (GX) satellite network, which comprises three satellites already launched and functioning. This ensures that passengers, pilots and other airline personnel have access to high-speed, consistent and reliable broadband service by GX Aviation on flights worldwide, with speeds similar to those experienced at home or in the office.


FTE:

The Future Travel Experience Global show is “Vegas” on Sept 7 – 9 and you can get all the info here.  Noted Daniel Coleman: “It has taken a lot of work, but I am very proud and excited by the plans for FTE Global 2016, with our valued event partners making great contributions to bringing the event to life: McCarran International Airport, APEX, ACC, AAAE and Airport Terminal of the Future.”


SITA:

AeroMod International and SITAONAIR today jointly announce a partnership to install SITAONAIR wireless inflight entertainment (IFE) services on Philippine Airlines. The rapid installation program will see AeroMod International deploy a consistent cabin experience across Philippine Airlines fleet and implement the systems in record time. This industry leader in avionics and airplane structural modification and repair services commenced installation of the SITAONAIR wireless IFE system on Philippine Airlines’ Airbus A321 fleet in July. Under the program, Philippine Airlines will have one wireless IFE-installed aircraft returned to service every day. Market analysis by AeroMod reveals that only 13 percent of non-U.S. airlines have wireless IFE fully deployed. Despite this, a recent SITA survey of passengers worldwide showed IFE is now more commonly consumed via Wi-Fi on a personal device, rather than on the aircraft’s seat-back screen (46% vs 44%, with 10% using both). Additionally, two thirds (65%) of passengers would choose to access it via their own devices if wireless IFE was available. “86 percent of passengers take a smartphone onto a plane and they would prefer to also use them to access IFE. These networks therefore need to be highly robust in order to deliver HD quality video to all passengers,” said David Lavorel, CEO of SITAONAIR. “AeroMod has an enviable track record for installations that are both of exceptional quality and are turned around quickly, getting the planes back in the air as soon as possible.”


Satcom Info:

We wanted to point out one writer who weekly features the present and future of satcom usage and his name is Tim Farrar… a writer, speaker, and aficionado of that venue of connectivity. We thought you might find one chart that he has posted and since it talks about “who has what” in the satcom universe, you might find it interesting… a little bit of research on his site might also be useful… especially the SES chart he has included on the above mentioned link. But, there is a lot more there.


GEE:

Global Eagle Entertainment has entered into a global distribution agreement between GEE’s Entertainment in Motion and The QYOU, a leading provider of curated and hosted online short-form content for the Video Everywhere age. The broad-based deal gives GEE and its affiliated companies access to The QYOU catalog and new production targeting distinct passengers with peppy morning, family afternoon and late-night styled content. The video segments will cover various categories including extreme sports, artist spotlights, dance, beauty, and comedy. Content will be accessible on airline seatback portals and personal entertainment devices enabled by airlines and cruise liners. The agreement grants exclusive and worldwide airline and maritime distribution rights, and non-exclusive distributions rights in other U.S. and Canada non-theatrical markets.

On another GEE front, Airlines for America (A4A), the industry trade organization for the leading U.S. airlines, today launched a new interactive data dashboard designed to provide the traveling public with access to aggregated flight operations information for U.S. airlines and airports across the country. The dashboard, displayed at airlines.org, was produced in partnership with Global Eagle Entertainment Inc. (GEE) and will provide the current operation status for the top 30 U.S. airports by passenger volume.
A4A partnered with GEE to develop this dashboard as a resource for industry partners and others who have a need for aggregated on-time performance data at the airport level or based on current weather patterns. The dashboard, tapping into GEE’s unsurpassed aviation data analytics capabilities, is complete with scroll-over maps, real-time flight departures, completions, cancellations, on-time performance and weather conditions at the national and local airport level. This new resource also provides a detailed, rolling 30-day analysis of completed and canceled flights. GEE’s solution will enhance this offering by adding current analysis tools of all U.S. flight operations.

 

Paris, France | March 13, 2014–

French start-up PXCom, supported by UBIFRANCE, will be at the Aircraft Interiors Expo in Hamburg, as it showcases its latest interactive innovations in InFlight Entertainment. Also during the trade show, PXCom will unveil new partnerships with well- known travel guide resources, as well as strategic partnerships for airlines FFP & Loyalty Programs. Finally, PXCom is pleased to announce that Patrick Baudry, specialist in inhabited space flights and former test pilot, has joined its team and will be present during the trade show to discuss InFlight Entertainment and its future evolutions.

Already an active market, Inflight Entertainment is now beginning to give a glimpse of the value of certain fresh applications. With the advent of new economic models, businesses are exploring new frontiers in Passenger Experience. Thanks to technological advances, advertising marketing directors are finally able to approach these new horizons.

“PXCom is positioning its solutions in this new dynamic,” says Cyril Jean, PXCom CEO, “We are focusing especially on the InFlight publicity sector because we have successfully developed a method for passengers to interact with advertising brands during their flights. Our solutions access publicity multimedia applications without the need for an onboard Internet connection. For example, airlines will be able to assist passengers seeking to make plans at their destination before they arrive. Imagine yourself on board a long-haul flight to New York. In the section “Destination Information” on your IFE, you can find activities and local tour partners to help you make your trip something special. In this model, the protagonist wins out: airlines benefit from new advertising revenue and advertisers benefit from a captive and interested audience. As for passengers, they find all the information they need for their trip, without spending a single cent!”

Concerning their new partnerships, Cyril Jean explains, “For our principal service which provides destination information, we will be unveiling our partnerships with major travel guides and travel entertainment for destinations. During the trade show, we will also be pleased to reveal strategic partnerships offering airlines new opportunities for their loyalty programs (FFP & Loyalty)”.

Presenting at the FRANCE Booth (6D51), PXCom will also be joined by its newest team member Patrick Baudry. Former spaceman and test pilot for Aerospatiale and Airbus Industrie,

Patrick has integrated the start-up’s advisory board. “PXCom is a French company that adds significant value,” indicated Patrick Baudry, “and I wished to accompany them by being present at their side during the Hamburg trade show, which makes up one of the largest gatherings in the world for the Aeronautic Passenger Experience sector.”