Singapore | July 26, 2012– Life begins at 40 for custom publishing agency Emphasis Media. The company is celebrating its fortieth year of establishment with a bold new brand identity – Publicitas Publishing. The new brand name reflects the close ties with Switzerland-based parent company PubliGroupe and its Publicitas sales operations worldwide. Publicitas Publishing reports directly to the Chief Executive Officer of Publicitas India & Asia, Marzban Patel. The Custom Media Division of Mediascope Publicitas in India will also operate under the new brand name of Publicitas Publishing.

Publicitas Publishing stands for bespoke premium content and dedicated sales representation services. The company has an international network that specializes in local and international content, design, marketing and sales expertise to manage projects on a turnkey basis, a concept-to-delivery service for leading multinational corporate houses and media companies.

Marzban Patel, CEO Publicitas India & Asia: «40 years is an exceptional achievement for us and marks the start of an exciting new phase for both our Singapore and India teams. The introduction of a new sub-brand under the Publicitas’ umbrella coincides with the group’s objectives, which is to differentiate and expand service offerings to its esteemed clients. The new brand identity will build upon the strengths and success of our Asia & India operations.»

Joui Ong, General Manager of Publicitas Publishing Asia (former Emphasis Media): «With experienced teams offering a complete suite of editorial, design, marketing and digital expertise in Singapore and Mumbai, we aim to leverage the company’s strong track record and unique Asian heritage to further accelerate our growth in the region.»

The current custom publishing portfolio for Publicitas Publishing includes Singapore Airlines, SilkAir, SIA Engineering Company, Thai Airways, DFASS Group, Frasers Hospitality, The Oberoi Group, Taj Hotels & Resorts, The Leela Palaces Hotels and Resorts, Citibank, DLF Emporio, American Express Publishing, HomeTeamNS and DLF Promenade Mall. Publicitas Publishing is also the proud publisher of BlackBook, a monthly trade publication committed to serving up insights to the luxury industry in India.