• Next-gen passenger management platform ensures a premium experience at every step

Riyadh | June 20, 2016– Sky Prime Aviation Services, a leading Saudi private aviation services company, is to deploy SITA’s next-generation passenger services system (PSS) to manage its new VIP flight service being introduced to its premium passengers.

Targeted at the region’s premium traveler, the success of the new service relies heavily on providing the very best customer service each step of the journey, from the moment a passenger makes a booking to when they leave the aircraft.

SITA has worked with Sky Prime to understand the aviation group’s new flight program to ensure the group is able to deliver a world-class passenger experience. Leveraging the functionality of the Horizon® Passenger Management and Distribution solution, SITA will provide a broad portfolio, ranging from a leading-edge mobile platform which allows passengers to book and manage their flights directly from their smartphones and tablets to ensuring a smooth and on-time departure. All systems are interconnected in real time to one database, providing instant access to any required service.

SITA recognizes that a successful journey starts with the first step. iTravel® and Reservations make it possible for passengers to book and manage their flight through a variety of channels – via a call center, website or mobile application – delivering a uniform experience across all platforms. Horizon® Loyalty will enable Sky Prime to provide tailored treatment to each of their VIP customers while seamlessly integrating their loyalty program with the service’s reservations and departures systems.

A memorable passenger experience is dependent on the smooth passenger operation. Here the Horizon® platform will help Sky Prime manage every aspect of their passenger operation and ensure quick and efficient boarding and departures through SITA’s Departure Control Services. At the same time, Horizon® Weight & Balance will support planning by centralizing and streamlining Sky Prime’s operational processes on the ground, improve safety and enable greater fuel efficiency.

Salem Abaid Al Muzaini, CEO of Sky Prime, said: “As Saudi Arabia’s leading private aviation operator, we have customers that demand the very best experience from the moment they make their booking to when they leave the aircraft. SITA has recognized our unique requirements and through the Horizon® platform are able to provide a solution that positions Sky Prime as the best aviation services company in the region.”

Ibrahim Saleh, SITA Vice President Sales for Middle East & North Africa, said: “Our Horizon® platform is used by more than 100 airlines across the globe. Yet its flexible infrastructure is able to meet the unique requirements of each airline, no matter what their operating model or size. This has allowed us to help Sky Prime position themselves as the region’s best private aviation operator.”

Sky Prime provides a wide range of services including in-house maintenance and technical support, ground support and consultancy services as well as aviation project and airport management.

Palo Alto, CA | March 29, 2016– Stellar Labs (“Stellar”), the first complete digital marketplace for private aviation, today announced that Gary Waldman will deliver the keynote address at this spring’s Southern and Northern California (SONO) Regional Schedulers and Dispatchers meeting. His talk will discuss revenue management and its applicability to private aviation to boost revenues and profitability. The event will be held in Scottsdale, AZ on March 31 and is expected to attract over 200 aviation professionals.

Revenue management (RM) is the use of data analysis and customer/product segmentation to maximize revenue. RM is particularly useful in industries with perishable inventory such as private aviation.

The implementation of revenue management practices has changed most travel industries. With Stellar, the opportunity exists to bring these practices to business aviation. Stellar allows Part 135 operators to analyze their revenue streams in detail with advanced analytics, enabling the implementation of market-driven RM and pricing policies. The system is designed to handle a wide array of pricing and policy applicability rules at scale while producing schedule-dependent pricing in a few seconds.

Mr. Waldman is VP of Revenue Management for Stellar Labs and is responsible for designing the platform that will provide operators with the capability to develop and deploy commercial strategies that are practically impossible to execute with today’s systems. He graduated from MIT with two degrees in aeronautical engineering and an MBA from MIT’s Sloan School of Management. With 20+ years of experience in commercial airlines and business aviation, e-commerce, revenue management, finance, and strategy; he is one of the country’s foremost experts on revenue management for private aviation.

“From airlines to theme parks, the tools of revenue management have been successfully applied across a broad range of industries and are for the first time becoming available to Part 135 operators with Stellar,” said Mr. Waldman. “The potential this technology represents to private aviation is immense, from increasing utilization and profitability to facilitating the emergence of all kinds of business, partnership, and distribution models.”

Founded in 1999 as a regional Schedulers and Dispatchers division of the National Business Aircraft Association (NBAA), SONO is committed to providing an educational forum for aviation professionals in the Southern and Northern California region. The group meets semiannually at a hosted dinner meeting. SONO strives to present information at these events to enhance the S&D community and help navigate the rapidly changing aviation market.