Expanding on LiveTV’s media and connectivity partnerships and technology initiatives to deliver live television over the Atlantic and then globally

MELBOURNE, Fla., June 28, 2011 /PRNewswire/ — LiveTV, a wholly owned subsidiary of JetBlue Airways (Nasdaq: JBLU), is expanding its product and customer reach by adding global live television to its current leadership position of providing live television to over 500 commercial aircraft around the world. This new service named “GLOBAL LIVETV” utilizes a global network of satellite capabilities to provide live television programming (including live news and sports), for broadcast to commercial aviation aircraft equipped with LiveTV’s turnkey solution. Passengers will be able to view GLOBAL LIVETV channels through legacy onboard In-Flight Entertainment systems or on their own personal devices via onboard Wi-Fi. Initial service launch is scheduled for late 2012.

“Launching GLOBAL LIVETV is our next logical step for IFE&C,” said Glenn Latta, President of LiveTV. “Eleven years ago we launched our regional live television solution in the U.S. that revolutionized the passenger IFE experience. With this expertise in hand, the time has come for LiveTV to launch a global solution.”

Two key elements are finally in place with LiveTV’s partners to launch GLOBAL LIVETV. First, the company has all the content relationships in place; and second, they now have access to a global network of bandwidth that enables the service.

Initial launch will provide live television content over the Atlantic with three to five channels of live sports and news. Additional regions will be added to meet demand of specific customer needs to provide a global solution. The GLOBAL LIVETV solution combined with broadband internet will provide commercial airlines a true full suite of services to offer their passengers.