LAKE FOREST, California – June 23, 2009 – Panasonic Avionics Corporation (Panasonic), the world leader in state-of-the-art in-flight entertainment and communication (IFEC) systems, today announced that its Multiplexed Passenger Entertainment System (MPES) was installed on the 6,000th Boeing 737 to enter into service. The aircraft was delivered to International Lease Finance Corp and will be leased to Norwegian Air Shuttle ASA (Norwegian), the second largest airline in Scandinavia.
Panasonic MPES is a simple-to-operate, high performance overhead audio and video in-flight entertainment system for narrow body aircraft. It features a broad range of exciting entertainment options, including distributed audio and video, broadcast moving maps, and other entertainment content. In addition, the system has an advanced technology for superb sound quality.
“The quality and simplicity of the Panasonic MPES product, in addition to the company’s comprehensive customer support, were key factors in our selection of Panasonic Avionics Corporation,” said Asgeir Nyseth, Chief Operating Officer at Norwegian Air Shuttle. “Panasonic MPES will offer our passengers the latest advances in in-flight entertainment options, which is the perfect complement to Norwegian’s business expansion model and flight schedule. We have strong confidence in the Panasonic brand to deliver the high quality experience our passengers expect.”
“We are pleased to participate in the delivery of the 6,000th Boeing 737 aircraft and continue our strong relationship with Norwegian Air Shuttle,” said Paul Margis, Chief Executive Officer at Panasonic Avionics Corporation. “As this latest delivery illustrates, we continue to enjoy success and growth in the European air transport market.”
In addition to MPES, Panasonic also supplies DMPES (Digital Multiplexed Passenger Entertainment System) IFE system to Norwegian for its forty-five (45) B737-800 aircraft for delivery into service August 2009. DMPES uses the latest technology that incorporates the X Series’ System Controller with Analog Audio Output (SC-A). With a 160-gigabyte media memory, the DMPES reduces space, weight and power when compared to traditional IFE systems, resulting in cost savings for airlines. Furthermore, Panasonic DMPES compact head-end volume saves room and is lighter in weight, improving aircraft fuel-efficiency.
Established in September 2002, Norwegian is one of Europe’s leading low fare airlines with four domestic routes. In December 2003, Norwegian was listed on the Oslo Stock Exchange. The company has locations in Norway, Denmark, Sweden and Poland with 1,400 employees and offers a route network of 158 routes to 83 destinations.
About Panasonic Avionics Corporation
Panasonic Avionics Corporation is the world’s leading supplier of in-flight entertainment and communication systems. The company’s best-in-class solutions, supported by professional maintenance services, fully integrate with the cabin enabling airlines to deliver the ultimate travel experiences with a rich variety of entertainment choices, resulting in improved quality communication systems and solutions, reduced time-to-market and lower overall costs.
Established in 1979, Panasonic Avionics Corporation is a subsidiary of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC). Headquartered in Lake Forest, California with over 2,600 employees and operations in 80 locations worldwide, it serves over 200 customers worldwide and provides IFEC systems on over 3,700 aircraft. For additional information, please visit www.panasonic.aero.
Airline will begin outfitting its fleet with in-flight Wi-Fi from Row 44 later this year
FORNEBU, Norway, April 27 – Norwegian Air Shuttle ASA, Europe’s fifth largest low-cost carrier, announced today that it is equipping its entire fleet with high-speed in-flight broadband. The airline will use a satellite-based broadband solution from Row 44.
Norwegian, winner of Air Transport World’s 2009 Market Leadership Award, will be the first European airline to equip its fleet with high-speed in-flight broadband. Norwegian will be able to offer passengers uninterrupted broadband services–Internet browsing, live international television, movies, music, mobile phones, texting, and e-commerce–to all of the airline’s 84 destinations across Europe. In addition to its current fleet, Norwegian has orders for nearly 50 new planes–all of which the airline will equip with Row 44′s broadband service.
“Norwegian has become one of the most successful carriers by relentlessly adding value to our passengers’ travel experience,” said Bjorn Kjos, CEO of Norwegian. Row 44′s system will help us add exciting new productivity and entertainment services to our flights–creating more satisfied and loyal passengers and crew, giving Norwegian a strong competitive advantage, and adding significantly to our bottom line.”
“Norwegian Air Shuttle is widely considered one of the most innovative, agile, and forward-thinking airlines in the world. They are an extremely strong organization led by disciplined, insightful professionals. Norwegian is known for creating and rapidly deploying new capabilities that delight their passengers,” said John Guidon, Row 44′s CEO. “Row 44 is honored that Norwegian has chosen our in-flight broadband to enhance their passenger and crew experience and create a powerful new profit center.”
Row 44 will begin installing its broadband system on Norwegian planes in the fourth quarter of 2009.
About Norwegian Air Shuttle ASA
Norwegian Air Shuttle ASA is a low-fare, point-to-point airline, registered on the Oslo Stock Exchange, employing approx. 1500 people. Norwegian operates a total of 175 routes to 83 destinations. In 2008 Norwegian Air Shuttle ASA transported 9.1 million passengers. The company’s headquarters are located at Fornebu, outside Oslo.



