Well IFExpress readers, it’s that time again – Aircraft Interiors and here is the story: “This year’s Aircraft Interiors Expo (AIX) 2017, which takes place in Hamburg, Germany from 4th – 6th April, is the global stage to see the latest innovations and product launches from the world’s leading suppliers in aircraft cabin interiors and Inflight Entertainment and Connectivity. This year, AIX welcomes 55 new exhibiting companies, including Adient, Bombardier and airtango. They will join more than 500 companies at the event including longstanding exhibitors such as; Airbus, B/E Aerospace, Boeing, Inmarsat, Panasonic Avionics and Zodiac and newer entrants such as Acro, and Mirus Aircraft Seating. Across AIX as a whole, 125 companies are expanding their presence taking an additional 3,000 sq. meters between them.”
The show news release went on: “According to the IATA’s 2016 Global Passenger Survey, a key concern for passengers, particularly those under 24, is having the same connectivity in the air as on the ground, highlighting the need for continued airline investment to meet passenger needs. This is reflected in the continued growth of the IFEC Zone. It is now the world’s largest event dedicated to content and service providers. There are 18 new showcasing companies including Philotech, LiteAir Aviation Products and Otonomy Aviation, alongside 100 existing exhibitors in the Zone.”
Last year, over 16,000 folks visited the expo and this year we expect no less. In fact, see what the folks at AIX are saying; “AIX is part of the Passenger Experience Week, which also includes the World Travel Catering and Onboard Services Expo, co-located with AIX at the Hamburg Messe from 4th – 6th April. Organized by Reed Exhibitions, some 20,000 visitors are expected to register to attend Passenger Experience Week. The first of the events taking place at the Hamburg Messe during Passenger Experience Week is the renowned Passenger Experience Conference (PEC) on 3rd April. The event is dedicated to the future of the passenger experience industry and incorporates a broad choice of presentations and panel discussions on the key themes of generating revenue, the connected journey and comfort and wellbeing. Leading speakers on these topics come from inside and outside the passenger experience industry including Dick Powell, the Chairman of design agency Seymourpowell, Paul Edwards, head of Industrial Design at Airbus and Blake Emery, Direction Differentiation Strategy at Boeing Commercial Airplanes.”
AIX also mentioned: “New to the PEC this year is the Airline Breakfast Forum. This addition presents an opportunity for airline attendees to network, debate informally with their peers about issues relevant to improving the passenger experience in their businesses and to share best practice insights. Attendees at the Airline Breakfast Forum will also be invited to a keynote by Jeff James, vice president and general manager of the Disney Institute.”
Polly Magraw, Event Director of the Aircraft Interiors Expo, noted: “2017 is set to be a landmark year for AIX, with record growth from both new and existing exhibitors, much of it in our burgeoning IFEC zone. With such a wealth of companies exhibiting at the show, and more than 1,000 airline executives expected to attend, it’s no surprise that AIX is becoming firmly established as the event that sets the agenda for the aircraft interiors sector.”
Additionally, we should note that CabinSpace LIVE, a theater style series of seminars where visitors can learn and be inspired on a variety of pressing issues within the IFEC, Interiors and MRO sectors, will also be taking place during AIX. And by the way, Passenger Experience Week also incorporates the 11th annual Crystal Cabin Awards, which takes place on the evening of Tuesday 4th April, with seven award categories that celebrate the most innovative ideas in cabin design and technology.
(Editor’s Note: This is the Big One and we hope our readers come to Hamburg – and for US visitors, we hope you can get back in the USA…”)
QANTAS & NETFLIX
Netflix has announced plans to offer in-flight on-demand entertainment from its app with every Qantas flight, allowing passengers to stream live sports, news and TV shows for three days without a subscription. Qantas passengers on Wi-Fi equipped flights will be able to binge-watch Netflix and stream songs from Spotify. The midair entertainment game-changer will be delivered over high-speed Wi-Fi, which Qantas claimed would be “10 times faster” than its rivals, and will be available on one Boeing 737 late this month, with the rest of the fleet following in June – and yes, you need an App. Also we note that under the scheme, Foxtel television will offer passengers three days of free streaming, while Netflix and Spotify offer 30-day free trials as long as passengers subscribe. By the way, there will be no seat back screens onboard so you will need your own device. Stay Tuned on this one, it could be a world wide game changer.
A new biometrics-based seamless passenger-walkthrough in Schiphol Airport will modernize passenger journey experience in the scope of the ongoing Digital Airport Program. Schiphol Airport selected Vision-Box, the Passenger Experience leaders responsible for processing over 200 million passengers per year at borders worldwide, to take up the challenge. New technology will be tested from 2017 to offer passengers a seamless experience, increase throughput and eliminate bottlenecks, thus enhancing capacity within the existing footprint!
SINGAPORE AIRLINES signed LOI to order 19 more (now 49) Trent-powered 787-10s for delivery from FY20/21 and 20 GE9X- powered 777-9s for delivery from FY21/22, and option six 787-10s and six 777-9s. Noted Boeing: “The 787-10 is the third member of the super-efficient, passenger-pleasing 787 Dreamliner family. With its greater passenger and cargo capacity, high degree of commonality and passenger-pleasing features, the 787-10 will complement the family while setting a new benchmark for fuel efficiency and operating economics – 25 percent better fuel per seat and emissions than the airplanes than the competition it will replace. Since its introduction, the 787 Dreamliner has opened more than 130 new city pairs, connecting the world as never before.”
AIRBUS plans to donate four of its flight test aircraft to the Museum of Air and Space in Paris-Le Bourget and Aeroscopia in Toulouse: A320 (001), A340-600 (360), A380 (002), and A380 (004), which as first of the four will arrive in Paris on Feb 14.
According to Web Barth: “The world’s largest selling digital player just got even better – VTS (Video Technology Services) today announced that it is introducing a new DVP digital player that will solve problems with videotape drives for entertainment and PRAMS while adding an optional Moving Map.”
He went on: “VTS had maintained old videotape players and drives for many airlines around the world since the 1980s and has firsthand experience with the problems & expense of videotape including: Videotape shortages & tape replacement due to video/sound degradation, Videotape Logistics (collecting, accounting, sending/receiving), and the growing videotape player, drive maintenance expense
To solve these problems, VTS introduced the first “Plug and Play” digital drive replacements for all existing VHS Reproducers/Hi8 Players.”
“VTS DVP was the first player to meet the ‘form, fit and function’ criteria: “Slide out VHS player, slide in DVP Digital Player, turn new system on. See for yourself,“ continued Web.
“The new VTS DVP digital player can improve cabin wide video and an audio performance to modern day expectations; eliminate maintenance expense and logistics problems associated with tape drive units. Further it can eliminate the problem of tape driven PRAMS combining the ease of digital audio as well as companion video to go along with the prerecorded announcement and music. They come with a moving map feature to bring the existing IFE to better than new.” VTS believes there is no more affordable or faster means of making an older IFE system better than new. You can contact VTS via firstname.lastname@example.org
The Airline Monitor expects unprecedented 7-year run of >6% annual growth to soon come to an end; in effect, that above average traffic growth will continue independently, so when it doesn’t – deliveries will have to decline.
(Editor’s Note: IFExpress saw this coming and can you guess what might be the cause?)
This story grew out of proportions as we developed it and so we will run it in a couple parts to follow in succeeding issues of IFExpress. Our streaming video tale began innocently enough with our disgust with conventional TV and the “Paid Programming” channels on our home DirecTV service. We, and many others in the US, have also signed up for Netflix mailed DVD service as well for about ten bucks a month. A commercial-free movie helped us suffer thru our lower cost, DirecTV subscription. We learned thru our tech guru that Netflix subscribers could watch streamed movie videos thru their laptops as a free service from Netflix at no additional charge. All we had to do was download the Silverlight software on the Netflix website and set up a movie queue on their website. In minutes we were watching “Casablanca”… how cool. There was no other hardware required to move into streamed entertainment! With a simple cable, the MacBook was pumping HDMI video to the flat screen, all streamed and controlled via the Internet. We wondered if this would work on the road at an airport (probably), overseas in a hotel (don’t know), or on an airplane (no idea), that all is needed is a Wi-Fi or Ethernet connection to the Internet? We will have more on the airplane part later.
Then we heard about Roku. Roku is a small (5″ x 5″ x 1.5”) box that is connected to a TV and receives digital, streamed video thru an Ethernet or Wi-Fi and delivers content to your TV without turning your PC into a video server (see Diagram). We bet it runs a Silverlight kernel like your PC and for $100, it frees up your laptop for other duties. After some research, we discovered that some TV’s (Panasonic) optionally now come with the streaming service capability (probably Roku equipped) and are able to snag over 52,000 movies from Netflix and Amazon On Demand like a PC or Roku. They offer a majority of paid showings but at least 12,000 free with a Netflix subscription. But what has this to do with InFlight Entertainment?
Consider the coming impact of this streaming revolution on mobile entertainment demands: If you think people want entertainment in hotel rooms and airports, wait till they get on an airplane and get a Wi-Fi connection. Sources tell us (last issue) that on the Alaska Air/Row44 demo planes, users were watching YouTube and many were observed snagging streaming video. While we do not know of a Netflix user plane streaming, we would like to hear from any reader who has. More importantly, what impact will this need for IFE (providing no airline or service provider thru-put “throttling”)? What about those stream-it-yourself types who use SlingbBox devices? With Netflix offering more video, audio, and radio choice than any airborne server could possibly provide (granted, not the latest content), will there be a rush to increase airborne connectivity bandwidth, and/or an airline rush to throttle the passenger service, and/or will we see a decline in IFE demand? Both GoGo and Row44 service may see some interesting requests for speed (GoGo more so than Row44 because of the inherent available bandwidth) as laptops become streaming entertainment receivers. Hey, this could kill the airline pay-per-view model! The streaming video phenomenon is also flourishing in the smartphone world as Direct Broadcast Services seek to deliver streamed video to PEDS, MIDS, NetBooks, and any other connected device one might carry.
Next time we will talk about aircraft IFE video streams and a possible new paradigm for onboard, ground-based content delivery.