• Robinson to expand deployment of Bluebox’s market-leading IFE systems to airlines across the EMEA region

Dunfermline, UK | October 4, 2016– As part of its growth and expansion plans, innovative inflight entertainment (IFE) systems provider, Bluebox Avionics, has appointed Neil Robinson as Director of Sales, for the European, Middle East and African (EMEA) markets.
With over twenty years of aviation experience, Robinson has a strong background in technology sales and business development, and specifically in the IFE systems market through his previous position at Lumexis Corporation of Irvine, California.

“The technology developed by the team at Bluebox is shaking up the IFE market. My focus is quite simply to help more customers take advantage of all the benefits of Bluebox’s technology,” Robinson said. “Of course that means driving more sales for Bluebox, but it also means giving airlines an innovative improvement over the status quo of costly and difficult-to-upgrade in-built systems, and options for service recovery, accessibility and ancillary revenue.”
David Brown, Bluebox’s Joint Managing Director, said: “Neil’s knowledge and experience in business development is exactly what we need to drive our ambitious growth plans across EMEA. But more than just the right skill set, his enthusiasm for how our solutions are disrupting the traditional IFE market will help us build momentum in this rapidly evolving industry.”

“Bluebox has a great team, innovative technology, solid industry partnerships, and already has an impressive global client list,” Robinson added. “I’m looking forward to helping even more airlines deliver an enhanced passenger experience with Bluebox IFE technology.”

Robinson will be based in the UK and can be reached at neil.robinson@blueboxavionics.com. Currently visiting customers across the EMEA region, he will also be joining the Bluebox team at APEX Expo (24-27 October, Singapore), a key event in the airline industry calendar.