The airline alliance trials latest VR technology to deliver innovative airport lounge experience

Dubai | November 29, 2017–SkyTeam, the global airline alliance, is teaming up with high-tech start-up SkyLights to transform its Dubai lounge into a virtual movie theater. For a limited time, customers can watch multimedia content on immersive Bravo headsets and enjoy the latest cinematic VR technology before they fly.

The two-month Dubai ‘Virtual Cinema’ pilot is part of SkyTeam’s strategy to deliver an innovative and memorable experience each time customers visit one of the alliance’s seven branded lounges around the world.

“Our Frequent Flyers are increasingly tech-savvy and because they spend so many hours in the air, we’re making sure their time on the ground is worthwhile by investing in technology to enhance the experience we offer in our lounges,” said Mauro Oretti, SkyTeam’s vice president, Sales and Marketing. “Our partnership with SkyLights gives them a chance to relax and immerse themselves in a private IMAX-style movie theater from the comfort of their airport lounge seat.”

Bravo headsets are lightweight, comfortable and offer up to six hours battery life. Customers flying on one of the SkyTeam airlines serving Dubai can request a complimentary Bravo headset and select from entertainment options that include:

  • 2D, 3D and carefully curated 180°/360° content
  • Early window blockbuster films, series and documentaries
  • A wide-angle cinema screen experience

“For many guests, it will be the first time they have experienced this remarkable new type of entertainment, making it a great opportunity to create a memorable moment with them,” said David Dicko, SkyLights CEO. “Teaming up with SkyTeam on this project is a significant step towards our mission of transforming the passenger journey both inflight and on the ground.”

SkyTeam’s Dubai lounge is available to Elite Plus, First and Business Class passengers of all member airlines serving the airport: Aeroflot, Air France, and China Eastern, China Southern, Kenya Airways, Korean Air, KLM, Middle East Airlines, Saudia and Tarom.

United Kingdom | June 15, 2016– Dawson Media Direct is delighted to welcome aboard its new Managing Director, Paul Rayson. Mr Rayson will succeed the company’s outgoing MD John Howe, who retires next month.

Rayson joins DMD from a fixed term contact position on the Executive Leadership Team of Flightglobal, the authoritative source of news, insight and expertise for the global aviation community. In that role he worked internationally with airlines, airports and government bodies, having previously held leadership positions across the aviation, aerospace, publishing, consultancy and logistics sectors. He brings a wealth of highly relevant experience to the job and the specialist knowledge needed to lead DMD in its ambitions for the coming years.

“DMD has challenging but entirely achievable development plans”, said Rayson today, “with the fuller integration of its global print and digital services into one seamless multimedia solution. I’m confident my experience with both formats and the main market sectors we serve can help guide completion of that dovetailing process, and I’m happy to inherit from John a strong management team with unrivalled expertise in airline media of every kind.”

Paul Rayson went on to pay tribute to his predecessor, who has run the company for the past 17 years: “Over that time John has successfully positioned DMD for the digital age whilst keeping a strong focus on its core business in physical newspaper and magazine provision; and he has grown us from a UK operation to a truly global one, with service centres from Hong Kong to New York to Istanbul, and beyond. John Howe has been a longstanding leader for DMD, and an outstanding one, and he richly deserves a happy retirement.”

Mr Howe added: “I am leaving DMD in good hands and in good shape – ready to face the challenges ahead in our ever-evolving industry. I joined a company serving airlines in the UK only, and airlines remain the lifeblood of our business, but as we globalised we built new relationships too, with rail operators, airports and airside lounge operators all around the world. That has opened up really exciting opportunities for Paul and the team to develop, and I wish them very great success with it.”