Singapore | February 27, 2014–¬† Lion Group’s Indonesian full-service carrier Batik Air and Malaysian affiliate Malindo Air have decided that their new aircraft are to have back-of-seat inflight entertainment systems from US company Lumexis Corporation.

“We have chosen to have Lumexis Corporation’s award-winning Fibre-To-The-Screen (FTTS) embedded IFE system for our Boeing 737 and Airbus A320 aircraft, starting with the aircraft due for delivery in this year’s second-half,” says Batik Air CEO, Capt. Achmad Luthfie.

“Batik Air will be the first airline in the world to have the Lumexis IFE system on board an Airbus A320-family aircraft,” he says, adding that to achieve this milestone Batik Air and Lumexis Corporation spent time and effort consulting with Airbus and industry regulators. “We feel it is worth the effort, because the Lumexis IFE system provides the airline and the travelling public with several key benefits,” says Luthfie.

Unlike some other IFE systems, this ultra-broadband fibre optic network completely eliminates bulky seat boxes that sometimes intrude into the passenger’s foot space. This weight saving, together with also eliminating large and very heavy copper data cables, reduces fuel burn, generating significant cost savings for the airline.

The Lumexis system uses touch screen technology which means passengers no longer need to use a separate remote control to change channels or adjust the volume. The IFE LED screen on Batik Air and Malindo Air’s 737s will be 10.1 in for economy and business-class passengers. For business-class passengers travelling on Batik Air’s A320s, the screen size will be 12.1 in and for economy-class it is 10.1 in.

Content provided on the IFE system includes video-on-demand in HDD1080. “The fact that Batik Air is a full-service carrier means we believe in providing passengers with the very best. That includes a top quality IFE system with a wide selection of top TV programs and movies from Hollywood and around the world,” says Luthfie.

Malindo CEO, Chandran Ramamurthy, says: “We chose the Lumexis IFE system because we could see that there are clear benefits. Malindo is positioned as a hybrid carrier, but we promise to provide the same level of service as a full-service carrier. Providing back-of-seat inflight entertainment, with a wide selection of TV programs and movies to choose from, is just one of the ways we deliver on our brand promise.”

Malindo Air will receive its first Lumexis equipped aircraft in August.

Lion Group president Director, Rusdi Kirana, says: “I can see that Lumexis is very much a challenger brand in the IFE market. The company is working to win airline customers by delivering a product that provides a number of key benefits. Batik Air is also a challenger brand. It is an airline that delivers a number of benefits to passengers, including a very high standard of inflight service. ”

Kirana adds: “I am very impressed with the user interface on the Lumexis IFE system and how passengers can access onboard services such as inflight catalogue shopping, using this interface. One of the key areas we are focusing on at Lion¬† Group is increasing auxiliary revenue.”

Lumexis CEO, Doug Cline, says: “The team at Lumexis is honored to have gained the trust of such a strong and growing organization as Lion Group. We are committed to assuring Lion Group’s continued success by providing an ultra-reliable, ultra-light weight system that outperforms even the most costly competitor. Because FTTS absolutely has the lightest installed weight-per-seat of any embedded IFE system flying today, Lion Group carriers and its affiliates will be able to operate over very long routes, while burning substantially less fuel.”