Lake  Forest, CA | September 27, 2013–  Singapore Airlines has taken to the skies with its first of eight new Boeing 777-300ERs equipped with Panasonic Avionics Corporation’s (Panasonic) true broadband Wi-Fi, mobile phone service and revolutionary in-flight entertainment experience.

Paul Margis, President and Chief Executive Officer of Panasonic Avionics Corporation stated, “By combining our latest IFE solutions with our Global Communications Services, Panasonic and Singapore Airlines have transformed the entertainment experience.  Passengers will be captivated by inflight entertainment content on high-performance HD monitors while they simultaneously stay connected, surf the web, text, and email — all at 30,000 feet.”

With partners Deutsche Telekom and AeroMobile, Panasonic will deliver broadband Wi-Fi, mobile data and services, and passengers will use their own devices to connect to their social networks, access real-time news and information, and communicate with their family, friends and co-workers. Using HDMI and USB interfaces, passengers can also integrate their personal device with KrisWorld and view their own content on large, high-definition displays.

Enabled by high performance 24-inch, 18-inch and 11-inch high-definition displays, SIA’s KrisWorld inflight entertainment system will feature Panasonic’s open platform technology that delivers a more personal experience and intuitive navigation similar to tablets and smartphones, including multi-tasking using the video touch screen handset as a “second screen.”

September 12, 2012– Singapore Airlines has signed a major agreement with Panasonic Avionics for advanced in-flight entertainment and communications (IFEC) systems for more than 40 new aircraft on firm order with Airbus and Boeing. The agreement is valued at nearly US$400 million, based on the list prices of the systems and spares.

Under the agreement, Panasonic Avionics will supply IFEC systems for 20 Airbus A350s due for delivery from 2014, as well as for 15 more Airbus A330-300 and eight more Boeing 777-300ER aircraft, deliveries of which are due to begin next year.

Singapore Airlines will be the launch customer for Panasonic Avionics’ nextgeneration eX3 system for the A350s, as well as the first to deliver eX3 features on the B777-300ERs. In addition, SIA’s eX3 system will be the first to offer Panasonic’s Global Communications Suite on the A350s, which has the capability to provide broadband Internet services to passenger devices and the seat-back, mobile phone services, as well as a global live television service.

The eX3 is Panasonic’s most advanced IFEC system which will offer the latest video screen technology and touch-screen handsets in all classes of travel, powering the Airline’s award-winning KrisWorld entertainment system. Customers will experience higher levels of personalisation with KrisWorld providing intelligent content recommendations based on passenger ratings and preferences. Customers can expect the latest games and applications, an e-Library containing newspapers and magazines, social networking functions, as well as an innovative new touch-screen graphical user interface.

“SIA has always been a leader in providing the best in-flight entertainment to our customers but we need to constantly innovate to stay ahead of the competition. The contract with Panasonic Avionics will help us do just that,” said SIA Senior Vice President Product & Services, Mr Tan Pee Teck.

Panasonic Avionics CEO, Mr Paul Margis, added: “For many years, Singapore Airlines has been an important and valued customer for Panasonic, and we are honoured to once again have the opportunity to partner with one of the world’s leading pioneers in IFEC.”

Ahead of the introduction of the new systems, enhancements are planned for existing KrisWorld systems on SIA’s aircraft. These will include a wider programme selection, new and exclusive video games, as well as possible hardware upgrades.

The newly-signed contracts are part of a major investment programme to enhance the Airline’s IFE and connectivity offerings. Last week SIA formally introduced in-flight connectivity services as part of a separate US$50 million investment. Under this programme the Airline’s A340-500, A380-800 and B777-300ER aircraft are being equipped with wireless Internet and mobile data services over two years, enabling customers to stay connected even at 35,000ft. Fourteen aircraft have been equipped to date.

September 6, 2012– Singapore Airlines is today formally launching In-Flight Connectivity as part of a US$50 million programme to bring Internet and mobile data services to customers, even when flying at 35,000ft.

Following a recent soft launch on a limited number of aircraft, In-Flight Connectivity is today available on 14 aircraft in the fleet, including all five Airbus A340-500s which are deployed on the world’s longest non-stop flights, between Singapore and both Newark and Los Angeles. Services have also been extended to more markets such as Australia, for which regulatory approvals had not previously been obtained.

Travellers can surf the Internet, send and receive emails on smartphones and other electronic devices, and send and receive SMS text messages with GSM-compatible mobile phones. (Mobile data and text services not yet available on A380s).

Through a partnership with leading connectivity provider OnAir, the technology will be progressively rolled out across all of SIA’s long-haul Airbus A380-800, A340-500 and Boeing 777-300ER aircraft over the next two years.

Services are offered on routes on which equipped aircraft are deployed, subject to regulatory approvals from individual countries. A map highlighting availability when flying over specific countries is published in the Airline’s KrisWorld in-flight entertainment magazine.

Promotional price plans are also being introduced from today for wireless Internet access. The promotional prices, which will last until 30 November 2012, are US$25 for 30 megabytes of data and US$10 for 10 megabytes of data. The previous plans cost US$29.95 for 26 megabytes and US$11.95 for 10 megabytes.

A joint promotion with SingTel also enables SingTel subscribers to enjoy discounted roaming rates of up to 40% for in-flight text messaging and GPRS data services. The discounted roaming rates are displayed on SingTel’s corporate website and the joint promotion will last until 31 March 2013.

“As our customers’ preferences towards entertainment and connectivity options change over time, so must we. Mobile and Internet connectivity capabilities are just the start, enabling our customers to stay connected even when flying at 35,000ft. There will be much more investment in the months and years ahead to keep our customers both connected and entertained,” said SIA’s Senior Vice President Product & Services, Mr Tan Pee Teck.

“We have always been a leader in embracing technology and are confident that these initiatives will both meet and exceed our customers’ high expectations, keeping us at the forefront of airline product innovation.”

In addition to the US$50 million investment in In-Flight Connectivity services, work is underway to bring the next generation of in-flight entertainment offerings to our customers. This will include the latest hardware systems with new screen and handset technology, in addition to much more video and audio content. Details are expected to be announced in the coming weeks.