Currently serving passengers on 10 aircraft, and expanding to 39 in April  

Dunfermline, UK | January 14, 2019–Following a trial in late 2018, Jeju Air is now set to deploy Bluebox Wow portable wireless IFE across its fleet of Boeing B737-800s. The new IFE service is currently offered free to passengers on board 10 aircraft, with the total deployment increasing to 39 aircraft in April 2019. Bluebox Wow is currently entertaining passengers flying between Incheon airport and destinations such as: Bangkok, Guam, Saipan, Vientiane, Hong Kong, Macau, Kota Kinabalu and Da Nang.

“We are excited to welcome Jeju Air to the growing list of airlines flying with Bluebox Wow,” said Kevin Clark, CEO, Bluebox. “We’ve watched as Jeju Air has expanded its reach across Asia and how they innovate in so many areas, so it is an honour to be part of their growth story, and more importantly, that they’ve put their trust in Bluebox to enhance their passenger experience on board.”
Bluebox Wow provides wireless content streamed to passenger devices in any aircraft cabin, including a wide range of film, TV, audio, games and other digital content, accessed through any web browser. With a remarkably low cost of ownership, Bluebox Wow is a discrete, portable, lunchbox-sized unit stowed securely in overhead bins.
Bluebox Wow also now boasts the coveted “KC Mark” as all electrical and electronic products entering South Korea are subject to KC Certification, a mandatory scheme which verifies safety as well as Electromagnetic Compatibility (EMC) and Radio Frequency (RF) requirements.

Deal is largest ever order from a Korean low-cost carrier; includes 40 firm orders and 10 options

Airline says 737 MAX 8 is ideal airplane to grow and meet rising passenger demand

Seoul, South Korea | November 19, 2018–Boeing [NYSE:BA] and Jeju Air announced the airline is ordering 40 737 MAX 8 airplanes with options for 10 additional jets. The deal, valued at up to $5.9 billion at list prices, is the largest order ever placed by a Korean low cost carrier and reflects rising demand for air travel in South Korea.

“With Korea’s growing commercial aviation market, we are excited to take the next step in expanding our business with the 737 MAX, a world-class airplane that will allow us to improve our operation and continue to provide a safe and enjoyable experience for our passengers,” said Seok-Joo Lee, President and CEO of Jeju Air. “The 737 MAX 8 and its superior performance and economics make it an ideal airplane to implement our growth strategy as we look to expand beyond Asia in the coming years.”

Jeju Air, based in South Korea’s Jeju Island, began operation in 2005 as the country’s first low-cost carrier. Since that time, the carrier has spearheaded the rapid development of Korea’s LCC market and contributed to the expansion of the broader Korean commercial aviation industry.

Flying a fleet of nearly 40 Next-Generation 737-800s, Jeju Air has steadily expanded its business and its profits. The airline has achieved 25 percent annual sales growth over the past five years and recorded 17 consecutive quarters of profitability.

Jeju Air is looking to build on its success with the enhanced version of the 737 jet. The 737 MAX 8 provides more range and offers 14 percent better fuel efficiency and environmental performance thanks to the latest CFM International LEAP-1B engines, Advanced Technology winglets, and other aerodynamic improvements.

“We are extremely proud that Jeju Air has become a leader in the vibrant LCC market by flying the Boeing 737. And we are delighted that the airline has chosen to build their future fleet with this major order for the 737 MAX,” said Ihssane Mounir, senior vice president of Commercial Sales & Marketing for The Boeing Company.

Along with the new airplanes, Boeing Global Services will provide Jeju Air with digital tools to reduce their operating costs. The solutions include the Fuel Dashboard Program, which allows operators to look across their fleet and identify areas where they can optimize their fuel spending.

Jeju Air serves 60 domestic and international routes with approximately 200 daily flights. The carrier is a founding member of the Value Alliance, the first pan-regional low-cost carrier alliance formed with eight airlines based in Asia.

The 737 MAX is the fastest-selling airplane in Boeing history, accumulating about 4,800 orders from more than 100 customers worldwide. This order will be reflected on Boeing’s Orders and Deliveries website per our standard process. For more information and feature content, visit www.boeing.com/commercial/737max.

South Korea’s first low cost carrier to continue using flexible PSS as it grows business

Jeju Island, South Korea | March 22, 2018– Jeju Air, South Korea’s first low cost carrier, has extended its partnership with SITA for Horizon® Passenger Services System (PSS) to support its business growth. The new multi-year deal, with global IT provider, SITA, includes key components, such as pricing, ancillary revenues, passenger preferences, e-commerce channels and local language services. The airline is also adding SITA’s Horizon® Business Intelligence which offers comprehensive data analysis to identify, evaluate and act on trends, challenges and opportunities.

Jeju Air began its operations in 2005 and SITA’s PSS has been an integral part of the airline’s operations from the start. Since then, Jeju Air has grown and continues to grow exponentially, and is using extensive PSS functionalities to support their sales and distribution strategies. SITA’s PSS is well positioned to serve Jeju Air’s passenger management services and operations and is future-proofed to support the airline for the coming years.

Seok-Joo Lee, CEO, Jeju Air said: “Renewing with SITA is good for our business because Horizon PSS provides us with a flexible and value-based passenger services system. I have no doubt that it will continue to allow us to expand internationally while remaining aligned to our core values, because it is an agile solution that fits our business model well.

“The new advanced business intelligence services will help us find new opportunities to improve the passenger experience, while making intelligent decisions on strategic and operational issues. On top of that, the strong working relationship and support from the SITA local team is very much appreciated.”

Jeju Air has a fleet of more than 30 Boeing 737-800s, with plans to expand to 50 over the next two years as demand for low cost travel increases, both within South Korea and across the region. As the airline grows, its IT infrastructure will also need to expand to ensure it continues to be efficient and cost-effective.

Sumesh Patel, SITA President, Asia Pacific, said: “We are very pleased to be supporting Jeju Air as it grows and that’s a role we’ll continue playing. As well as the Horizon PSS functionality that we’re already providing, the Horizon Business Intelligence will enable the airline to unlock the value of its data. Looking ahead, we can also add further modules, such as self-service applications, social media connectivity and other upgrades. In this way Jeju Air can be confident that we will support their evolving business needs.”

Korean low-cost carrier continues growth plans with all-Boeing fleet
Seattle, Washington | January 10, 2017– Boeing [NYSE: BA] and Jeju Air announced an order today for three Next-Generation 737-800s.

The order, valued at nearly $300 million at current list prices, will become the airline’s first direct-purchased airplanes from Boeing and fuel the airline’s continued expansion within Asia’s rapidly growing air travel market. The order was previously attributed to an unidentified customer on Boeing’s Orders & Deliveries website.

“This acquisition is a major step in our growth strategy,” said Ken Choi, Chief Executive Officer, Jeju Air. “We fully understand the benefits of owning and operating airplanes, which is what drove our decision to purchase these airplanes. We are confident that this order will enable Jeju Air to further strengthen our position as a leading low-cost carrier in Northeast Asia.

“In addition, the 737 forms the backbone of our fleet and it has been a reliable work-horse for our airline over the past decade,” said Choi. “We look forward to introducing these brand new airplanes into our fleet in the near future.”

The carrier currently operates an all-Boeing fleet of 26 Next-Generation 737-800s.

“We are honored to partner with Jeju Air as they continue to strengthen their presence in the competitive Northeast Asian market,” said Ihssane Mounir, senior vice president, Global Sales and Marketing, Boeing Commercial Airplanes. “This order is a testament of the market-leading efficiency, reliability and passenger comfort of the 737. We look forward to introducing additional 737s to Jeju Air’s expanding fleet.”

Jeju Air, based in South Korea was established as Korea’s first low-cost carrier in 2005 and launched operations in 2006. The carrier currently serves 40 domestic and international routes with approximately 150 daily flights.

The 737-800 is the best-selling version of the highly successful Next-Generation 737 family, which is the world’s most popular airplane. Jeju Air’s new 737 will feature the Boeing Sky Interior, the 787 Dreamliner inspired cabin, providing passengers a greater sense of spaciousness with decorative sculpted sidewalls, larger window reveals, LED mood lighting and larger pivot overhead stowage bins.