• Contract marks first partnership between JetBlue and Spafax

New York, NY | September 8, 2014– JetBlue Airways (NASDAQ: JBLU), New York’s Hometown Airline™, is partnering with content provider Spafax to manage its in-flight entertainment (IFE) and Fly-Fi content offerings.

Following JetBlue’s launch of Fly-Fi, its industry leading high speed onboard Wi-Fi product in late 2013, and the launch of its enhanced all new seat back live TV 4 product offering over 100 channels of free live DirecTV™ and over 100 channels of free SiriusXM™ radio in spring 2014, the airline today signed an agreement with Spafax, a leader in the creation of branded content, specialized inflight entertainment management and custom publishing.

Spafax will leverage its global industry connections and expertise to bring JetBlue’s customers the very best in entertainment selections. From premium to independent selections, Spafax’s extensive suite of digital entertainment offerings will compliment JetBlue’s industry leading in-flight entertainment and connectivity systems. The brand-new Live TV 4 platform that is currently available on the airline’s Airbus A321 fleet, and will be rolled out across the entire fleet starting early next year, offers customers more than 100 channels of DirecTV® programming, 100+ channels of SiriusXM® radio and eight movies. Movies range from current Hollywood blockbusters to smaller independent films, as well as multi-language solutions for Spanish-speaking customers. By early 2015, all Live TV 4 platforms on JetBlue aircraft will be touch screens.

“The new partnership with Spafax will help JetBlue offer our customers the best and broadest selection of entertainment onboard, and our new IFE selection and Fly-Fi portal will provide an endless choice of options, no matter what you like,” said Jamie Perry, JetBlue’s director product development.

“We’re excited that JetBlue, which is renowned for its customer focus and innovative in-flight entertainment, has decided to partner with us at Spafax, allowing our teams in New York and Orange County to provide our best in class offering of inflight entertainment,” said Al St. Germain, Senior Vice President USA, Spafax. “Our expertise within the IFE industry gives us the ability to provide leading service which JetBlue customers have come to love about the JetBlue Experience.”

About JetBlue Airways
JetBlue is New York’s Hometown Airline, and a leading carrier in Boston, Fort Lauderdale/Hollywood, Los Angeles (Long Beach), Orlando, and San Juan. JetBlue carries more than 30 million customers a year to 86 cities in the U.S., Caribbean, and Latin America with an average of 850 daily flights. Flights to Curaçao will launch on December 2, 2014; subject to receipt of government approval. With JetBlue, all seats are assigned, all fares are one-way, an overnight stay is never required and the first checked bag is free (subject to weight and size limits and exceptions for itineraries including flights marketed or operated by other airlines). For more information please visit JetBlue.com.

JetBlue’s Fly-Fi product provides real broadband internet in the sky at speeds of 12Mbps-20Mbps per customer. Fly-Fi is currently available on over 60 aircrafts, and will be fully installed by 2015. JetBlue’s LiveTV 4 platform on its A321 fleet features 100 channels of DirecTV® programming, 100+ channels of SiriusXM® radio and eight movies. The LiveTV2e system offers 36 channels of DirecTV® programming, 100+ channels of SiriusXM® radio and six movies.