• Next-gen passenger management platform ensures a premium experience at every step

Riyadh | June 20, 2016– Sky Prime Aviation Services, a leading Saudi private aviation services company, is to deploy SITA’s next-generation passenger services system (PSS) to manage its new VIP flight service being introduced to its premium passengers.

Targeted at the region’s premium traveler, the success of the new service relies heavily on providing the very best customer service each step of the journey, from the moment a passenger makes a booking to when they leave the aircraft.

SITA has worked with Sky Prime to understand the aviation group’s new flight program to ensure the group is able to deliver a world-class passenger experience. Leveraging the functionality of the Horizon® Passenger Management and Distribution solution, SITA will provide a broad portfolio, ranging from a leading-edge mobile platform which allows passengers to book and manage their flights directly from their smartphones and tablets to ensuring a smooth and on-time departure. All systems are interconnected in real time to one database, providing instant access to any required service.

SITA recognizes that a successful journey starts with the first step. iTravel® and Reservations make it possible for passengers to book and manage their flight through a variety of channels – via a call center, website or mobile application – delivering a uniform experience across all platforms. Horizon® Loyalty will enable Sky Prime to provide tailored treatment to each of their VIP customers while seamlessly integrating their loyalty program with the service’s reservations and departures systems.

A memorable passenger experience is dependent on the smooth passenger operation. Here the Horizon® platform will help Sky Prime manage every aspect of their passenger operation and ensure quick and efficient boarding and departures through SITA’s Departure Control Services. At the same time, Horizon® Weight & Balance will support planning by centralizing and streamlining Sky Prime’s operational processes on the ground, improve safety and enable greater fuel efficiency.

Salem Abaid Al Muzaini, CEO of Sky Prime, said: “As Saudi Arabia’s leading private aviation operator, we have customers that demand the very best experience from the moment they make their booking to when they leave the aircraft. SITA has recognized our unique requirements and through the Horizon® platform are able to provide a solution that positions Sky Prime as the best aviation services company in the region.”

Ibrahim Saleh, SITA Vice President Sales for Middle East & North Africa, said: “Our Horizon® platform is used by more than 100 airlines across the globe. Yet its flexible infrastructure is able to meet the unique requirements of each airline, no matter what their operating model or size. This has allowed us to help Sky Prime position themselves as the region’s best private aviation operator.”

Sky Prime provides a wide range of services including in-house maintenance and technical support, ground support and consultancy services as well as aviation project and airport management.

Atlanta, GA | April 16, 2014– Providing mobile services to tech-savvy passengers just got easier for 120 airlines and ground handlers with the upgrade of iTravel® by SITA. This service, from the global IT provider to the air transport industry, allows airlines to implement passenger booking and check-in apps for Android and Apple phones and a web app for mobile usage on other devices.

Designed for users of SITA’s Horizon Reservations and Departure Control Services, iTravel incorporates the latest user interfaces taking advantage of smart phone technology to provide a better service to passengers. An added benefit for the IT departments of airlines is that iTravel uses a SITA API. This means that any changes to platforms, such as an upgrade to the Apple iOS, will be managed by SITA with the updates made available to all users.

iTravel provides a future-proofed solution that enables airlines to respond to passengers’ increasing demands to use their mobile devices at every step of the journey. The use of geo-location and flight search using graphical maps allows passengers to be presented with relevant deals based on their current location in a very attractive and interactive user interface. Already four airlines are using the latest update of iTravel with all reporting increases in mobile services usage by their passengers.

Allison O’Neill, SITA Vice President, Passenger Solutions, said: “Passengers want to use their mobile devices throughout their journey and 76% carry a smartphone but usage rates for services such as check-in and booking, remain below 5%. More than three quarters of passengers list usability concerns and limitations of the device as reasons for lack of usage. At SITA we have addressed this by making iTravel as user friendly as possible. We have also made it easy for airlines to implement so that they can have mobile as a strong channel in their distribution mix.”

Mobile services are now a real option for airlines as iTravel is quick and easy to deploy. SITA’s API ensures that developers are isolated from complex airline business processes. In addition, SITA’s keeps the API up-to-date. For example, it ensures that boarding passes are fully IATA and TSA compliant so that airlines do not need to make changes. iTravel delivers secure and streamlined access to shopping, booking, check-in, flight and airline Information, and loyalty functionality. It also provides valuable business intelligence on the customer’s behavior and value to the airline. Together this offers airlines more opportunities to connect with their passengers and in time to increase ancillary revenues.

More than 120 airlines and ground handlers use Horizon Reservations and Departure Control Services and now, with iTravel, they have the opportunity to introduce world-class mobile services to their passengers.