France | October 2015 — Airlines strive to keep on enriching their passenger experience in order to get the flights always looking shorter and more comfortable while generating more ancillary revenues. The ancillaries share soared beyond US$ 38b (source: The 2015 Cartrawler Yearbook of Ancillary Revenue).

One of the key element which boosts new inflight services is the progressive digitalization of the Inflight Entertainment Systems. Whether seatback or wifi-based, passengers can nearly been catered with limitless offers. From skip-the line tickets for the latest exhibition at destination, to airport transfer organization, a new market place filled with a large range of services is raising onboard.

Do you want to order snacks from your IFE? It’s already live on some famous airlines. You’d like to enjoy duty free shopping onboard and have it delivered to your seat? Same. Already live and reducing the ”galley-ballet”. As embedded systems experts, including IFEs, PXCom launches a new solution, enabling passengers to shop groceries via their IFE and get delivered at their accommodation.

In order to achieve such a world first, PXCom is currently studying some partnership proposals with major retailers and big brands of fine delicacies in order to onboard the service in the early 2016. The competitive edge for these brands relies in PXCom solution’s portability from one IFE platform to another without any additional development.

“[It’s] so thrilling to see that our new service works in both ways, explains Cyril JEAN, PXCom CEO. First, imagine a business traveler who’s heading to Paris for a short stay. During the flight he orders a hand-picked selection of fine local specialties to treat himself when arrived, and gets delivered directly at his hotel. Now, imagine a family coming back from a several weeks holiday. Regardless of any connectivity, the IFE suggests this family a selection of refrigerated and store cupboard items in order to prepare the first meals, on a shared list! Each family member selects its own favorite items, from their own seat, and once over, one of the parents finalizes the order and delivery details. Thanks to our solution, our portfolio of services is quite limitless. Our priority is to connect passengers’ expectations with the IFE, as well as personalizing their inflight experience.”

Sun Valley, Idaho | March 30, 2015– After a difficult bankruptcy auction process, the purchase of SkyMall’s brand name was announced last Friday, March 27th for $1.9 million, despite the fact that the loss of deals and mounting debts to airlines is what drove SkyMall into bankruptcy.

Plans have not been publicly announced for how the new owners of SkyMall intend to get the kitschy catalog company airborne again, but one fact is clear: SkyMall no longer has a monopoly to sell in the skies.

Scott Jordan, CEO and Founder of multi-pocket travel clothing company SCOTTeVEST intends to fill the vacuum created by SkyMall’s loss of exclusive deals with the airlines by launching a new in-flight shopping experience: SKY2BUY. It will be in planes in test markets around the U.S. in June or July of this year.

Backed by Jordan, SKY2BUY is being developed as a special advertising section in airline magazines that are already onboard every flight.

The model is radically different from any seen before, since SKY2BUY is targeted specifically at travelers and rewards them with discounts. One is considered a SKY2BUY traveler when (s)he is in an airport, on an airplane or has arrived at his or her destination within the past 24 hours. The savings are made possible by selling direct to customers and working with airline magazines instead of creating standalone catalogs.

This unique, location-based model rewards travelers. The discounting concept is similar to a duty-free shop: a shopper can buy the same goods elsewhere, but only gets a special discount when traveling.

SKY2BUY will dial up the entertainment aspect that made SkyMall enjoyable by embracing creative content and making it more than just a catalog SKY2BUY’s emphasis is on creating a high-end travel magazine with relevant shopping opportunities for travelers.

“This summer, fly with SKY2BUY, your new mall in the sky,” said Jordan.