Inflight Productions today unveiled the first phase of its new brand strategy which includes a new identity, microsite and social media channels. These elements form part of IFP’s broader commitment to transform the content services industry. IFP plan to inspire change through effective improvements in technology, content service provision and creative delivery.

– A comprehensive brand roll out, including the full website, will be completed by September 2012.

June 1, 2012 — IFP’s brand strategy also includes the development of their social media programme allowing industry and airline professionals to connect with the company and its teams through platforms such as Twitter, Facebook, YouTube and LinkedIn.

The new brand identity has been created and developed by IFP’s marketing team and in-house design agency, 28design. Duncan Abell, Creative Design Manager at 28design, says “We are proud to unveil the first phase of our new brand identity with the launch of our microsite, blog and social media programme. Our new positioning will reaffirm IFP as the leading provider of creative content solutions to the IFE industry.”

Rob Hunter, CEO of IFP, adds “IFP continues to be at the forefront of the IFE industry. The new brand strategy reflects how we are transforming the passenger experience by creating engaging solutions which embrace the move towards digital, handheld and connected environments. We’re not just talking about change; we’re doing something about it.”

Take a look at the new IFP at

London, UK | April 26, 2012– Inflight Productions (IFP), the market-leading inflight service provider specialised in engaging passengers through tailored content, today launched the first-ever application providing passengers with real-time complete listings of all the programming on-board KLM’s intercontinental fleet.

The KLM Movies & More app, which is available to download for free on iTunes, is the first of its kind allowing travellers to plan their long-haul flight schedule ahead of time by accessing listings of KLM’s inflight movies, TV, audio and children’s entertainment prior to boarding. It also provides synopses and film trailer previews to enhance and extend the travel experience.

The app is one of several ground-breaking inflight entertainment projects which London-based Content Service Provider IFP is developing to answer growing demands from airlines to adapt ground-based content solutions for inflight use.

“The development of this unique app, in partnership with our long-standing partner KLM, is another example of the deep knowledge and understanding we have of airlines’ inflight entertainment expectations and the needs of their passengers,” explained Roberts Hunter, CEO of IFP. “We distinguish our services through pioneering solutions which offer ever-engaging and relevant content to flight passengers, closing the gap between ground and air technologies and reshaping the inflight entertainment industry as we know it.”

“With the KLM Movies & More app, we’re taking inflight entertainment to the next level, expanding the reach of our broad IFE offer by making listings accessible to our passengers’ mobile devices. This introduction brings the KLM app suite up to five applications, together increasing brand awareness and above all brand affinity” commented Audrey Zielinski, Manager of Inflight Entertainment at KLM.

KLM Movies & More is available to download from the iTunes app store and through KLM’s website, and is compatible with Apple iPhone, iPod Touch and iPad devices.

London, UK | April 16, 2012– In a continued strategy to assist airlines with their in-flight entertainment (IFE) needs and objectives, world-leading content provider Inflight Productions (IFP) has appointed Roger Grange as Vice President of Content Acquisition and Licensing.

With over 21 years at IFP, Roger has amassed a wealth of expertise across the full spectrum of the IFE market, leading teams in multiple in-flight entertainment disciplines and pioneering IFP’s international expansion as Managing Director of the company’s Asia operations.

In addition, Roger has worked with many of the world’s leading airlines over the years to provide personalised services and launch new entertainment products and solutions that develop and deliver innovative content packages for airlines and their passengers.

Rob Hunter, CEO of Inflight Productions commented: “Roger is yet another example of the many experienced and knowledgeable teams we have at IFP. His solid expertise of the market place coupled with his pragmatic approach to delivering IFE projects uniquely position him to find new solutions for airline customers while working with the content distribution community, as the IFE industry continues to evolve.”

Singapore | February 23, 2012– Inflight Productions (IFP), the market-leading in-flight service provider specialized in engaging passengers through tailored content, has been selected by TransAsia Airways to provide the airline’s in-flight entertainment audio and movie offering.

IFP worked closely with TransAsia to provide content including monthly Hollywood movie updates and a selection of customized audio programs featuring local, regional and international music for the airline’s Taipei-Singapore route.

“We are delighted to work with TransAsia on their in-flight entertainment offering,” said Ricky Jardine, Director of Inflight Productions’ Singapore Office. “By supporting the airline with its IFE selection, we aim to offer value and a personalized service focused on engaging TransAsia passengers with relevant and customized content.”

“Inflight Productions was a clear choice for our IFE requirements,” explained Annie Chiu, Assistant Vice President of Marketing and Communication Division at TransAsia. “In July 2011, we launched the content upgrade for our Taipei to Singapore route and the feedback has been very positive. We are also working closely with IFP on our new A330 fleets which will be equipped with full ex2 IFE systems and we look forward to creating an even more exciting experience for our passengers in the sky.”

In the last two years alone, TransAsia Airways has placed orders for twenty new aircraft including two large A330-300planes due to be delivered in the fourth quarter of 2012, for which Inflight Productions has been selected as TransAsia Airways’ content service provider of choice.

December 6, 2010 — Following the success of the APEX partnership with ORBIS in 2010, Inflight Productions, Atlas, DTI and Fairdeal are delighted to also be supporting ORBIS in the UK. By replacing the traditional Seasonal Greetings card with an e-card, the group has donated the savings to ORBIS in support of the life-transforming work the charity carries out saving sight worldwide. Following this donation IFP London staff received a visit from Karen Jaques, ORBIS EMA and Heather Machin, Director of Nursing for the Flying Eye Hospital. Heather spends 42 weeks of the year travelling with the Flying Eye Hospital team and explained in detail the unique work that ORBIS does from surgery and training, to hospital based teaching programmes and community outreach work.

Leigh Mantle, IFP Technical Director and APEX Board member says ‘We’re really pleased to be supporting ORBIS and feel lucky that Heather was able to visit us and share the exceptional work they are doing with our staff. We will be looking at other ways we can support ORBIS over the next year.’