• 11 aircraft now equipped with streaming IFE system, branded as OnAir Entertainment
  • No modification made to aircraft interior
  • Onboard portal a twin-image of new web-based magazine design
  • Seatback decals being used to advertise OnAir Entertainment features

Ljubljana, Slovenia | December 14, 2015– Slovenia’s largest airline (1.13m passengers carried in 2014) has expanded, rebranded and transformed its traditional paper inflight magazine concept to create OnAir Magazine and OnAir Entertainment, twin content platforms available at the airline’s website and onboard its aircraft.

On Adria Airways’ beautiful new website, launched officially December 10th (www.adria.si), OnAir Magazine content has become a central theme. Editorial from the airline’s paper inflight magazine has been reformatted into compelling online stories aimed at inspiring people to explore Slovenia and destinations beyond. Online content is being updated constantly and is organized into categories such as People, Cuisine, Aviation, and Culture and History.

The digital entertainment experience continues onboard Adria’s fleet of 11 Airbus 319 and Bombardier CRJ aircraft, where OnAir Entertainment replicates and expands upon the website concept. Using AirFi boxes (powerful, lightweight server/wireless access points or WAPs) the airline is streaming magazine content, flight information, shopping catalogues, destination videos, menus, HTML5 games, chat functions and newspapers directly to passenger’s own mobile devices.

“With the introduction of OnAir Magazine and OnAir Entertainment, we have brought rich and diverse archive of content together under a single brand,” explained Iztok Franko, Adria’s marketing and IT director. “We are particularly excited about the future of the OnAir Entertainment portal, which is made possible by the AirFi box. We’re very pleased at the speed with which we were able to roll-out this service and the quality experience our passengers are now enjoying. New features will be added regularly.”

On other European short and medium-haul carriers, AirFi box Wi-Fi programs have seen initial uptake numbers between 22% and 30%. Adria Airways could do better, however, as it has taken a highly proactive approach to educating passengers about OnAir Entertainment, even creating a special seatback decal explaining how to connect.

“Adria Airways is a brilliant airline to work with,” commented Job Heimerikx, CEO of AirFi. “They’ve really explored every utility of our box, increasing passenger loyalty and affinity by providing information and entertainment in many forms. It’s rewarding to help an airline please passengers and to have the platform operational overnight on their entire fleet. The flexibility of the AirFi instantly proves itself in Adria’s multimedia strategy”

The economical AirFi box is a totally portable streaming solution (no aircraft modification is necessary), so Adria was able to avoid a number costs and certifications associated with other IFE solutions.

Visit OnAir Magazine

Oslo, Norway | October 31, 2012– A Norwegian airline and an in-flight magazine publisher say they will use WiFi to bring airline passengers new options in in-flight entertainment.

Norwegian Air Shuttle and Ink, which provides magazines for about 30 airlines around the world, said they would debut the new system next year, The New York Times reported.

Using Norwegian Air Shuttle’s free WiFi service, passengers will be able to access content including music, video and travel articles from the carrier’s in-flight magazine on their smartphones, tablets or laptops.

“We wanted to rethink the whole way we organize travel content, from the beginning to the end of a customer journey,” Stine Steffensen Borke, marketing director at Norwegian, said.

Norwegian says its free WiFi service is available on 80 percent of its fleet of 68 planes.

However, there are no plans at the moment to phase out the airline’s paper version of its magazine, Steffenson Borke said.

“I’m still surprised by how many people read the magazine,” she said. “At the moment, it’s still a useful channel for us.”