Service will increase passenger engagement and enable airlines to generate ancillary revenues through branded content
Hamburg, DE | April 4, 2017– Panasonic Avionics Corporation (Panasonic) today announces an exclusive partnership with M-Biz Global, the world’s largest mobile gaming solutions provider, to deliver a customizable and branded HTML5 games service to its airline partners.

The service will enable airlines to offer passengers fully customizable game graphics as well as the ability to re-label branding assets for over 60 existing games. This enables a highly effective and engaging way to communicate promotions to passengers and creates an opportunity for airlines to drive ancillary revenues through game sponsorships.

Uniquely, Panasonic’s inflight entertainment and connectivity (IFEC) technology will also enable airlines to swap out game assets dynamically and cost effectively during a flight. The games will be uploaded via the airline branded portal on the aircraft without having to download any plugins or applications onto the passengers’ personal devices.

Scott Scheer, Director, eXTV and Ancillary Services at Panasonic Avionics Corporation, says: “We are focused on creating and developing partnerships that allow us to enhance the passenger experience and drive new revenue opportunities for our airline customers.”

“Our partnership with M-Biz Global enables us to rapidly deliver fun, compelling games that capture the passengers’ attention while opening new promotion and advertising channels.”

Hyong Kim, President of M-BIZ Global comments: “We have optimized Panasonic’s world-class IFEC systems with fun and entertaining games, one-to-one game competitions, group contests, rewards and viral through social media features.

“These will all be delivered through ‘skinnable’ HTML5 games, and we believe the branded content within them will achieve higher engagement, click-throughs and conversions with users helping airlines drive passenger engagement, brand loyalty and ancillary revenues.”

Long Beach, CA and Douglas, Novosibirsk | September 18, 2012– Panasonic Avionics Corporation (Panasonic), the world leader in in-­‐flight entertainment and communications (IFEC), and Alawar Entertainment, a leading multiplatform casual games publisher and white-­‐label solution provider, and FlightBet/Ensemble Media today announced their cooperation in bringing Alawar’s portfolio of award-­‐ winning games to in-­‐flight entertainment.

As a result of this agreement, airlines operating select aircraft with compatible in-­‐ flight entertainment systems from Panasonic can now offer titles, such as Treasures of Montezuma, Farm Frenzy and Hotel Mogul, from Alawar’s broad portfolio of industry-­‐leading games. Alawar’s games are popular with all ages and offer localized content for markets worldwide.

“Cooperation with Panasonic and FlightBet/Ensemble Media gives us an opportunity to enter a new market niche for casual games – in-­‐flight entertainment,” says Dmitry Tarasov, Alawar Entertainment Game Channels Development Director. “Alawar offers high quality digital content and white-­‐label solutions for OEM partners, websites owners and content providers worldwide. And this project is an exciting chance to offer our games to thousands of people around the world.”

– Enveesoft, a leading developer of mobile and In-flight Entertainment content, announced today that video game industry Luminary, Cyrus Lum, has joined the company as Executive Advisor.

Singapore | August 9, 2012– Enveesoft, a leading developer of content for mobile and Inflight Entertainment, announced today that Cyrus Lum, a video games industry luminary and former executive from Midway Studios and Acclaim Entertainment, has joined the company as Executive Advisor.

As the Executive Advisor, Cyrus will not only provide invaluable insights to guide the company’s business and product development strategies, but will also set art direction, management and production organization and strengthen presence for Enveesoft in the vital US and western markets.

Cyrus has served as Studio Art Director for Midway Studios, Vice President of Digital Productions and Executive Director of Advanced Technologies at Acclaim Entertainment. The list of hit titles that Cyrus has worked on in his illustrious career includes Area 51, Medal of Honor, Batman Forever etc. In addition to the wealth of experience Cyrus has amassed in the evolution of video gaming, Cyrus has immersed himself in new technologies and market segments, particularly in the mobile social gaming space.

Darrel Chua, President of Enveesoft said: “We are honoured to have Cyrus come onboard as Executive Advisor. His deep understanding and experience of video game development will hugely benefit our team and also serve as a role model. I can foresee Cyrus making a huge positive impact on the internal development of our own mobile social games in all areas, from art, game design to technical.”

“I am excited to be a part of the Enveesoft team,” states Cyrus Lum. “The combination of their experiences in both in-flight Entertainment, mobile and social games is a great resource from which, together we can build the next evolution of pervasive, lifestyle-accessible, digital entertainment.”