Lausanne, Switzerland – May 17, 2011 — PubliGroupe sells its subsidiary Emphasis Video Entertainment to Advanced Inflight Alliance, an internationally operating Munich-based company specialized in inflight entertainment.

The sale is part of the structural simplification of the group structure announced in November 2010. Under this reorganization, Custom Publishing ceased to exist as an independent business segment as of 1 January 2011 with PubliGroupe seeking to concentrate its activities in the three business segments Media Sales, Search & Find and Digital & Marketing Services that exhibit the greatest earnings potential.

In assessing the video film business that Emphasis Video Entertainment (EVE) has successfully built up in recent years alongside its programming for Asian airlines, PubliGroupe believed that the enter-prise and its 16 employees would find a more coherent framework for future success in an international firm of over 400 employees fully devoted to this activity.

The other activities of the Asia-based Emphasis Group in the field of Custom Publishing (Emphasis Media) were incorporated into the ‘Media Sales’ business segment as part of the Asian division of Publicitas managed out of Singapore since January 2011. This integration further strengthened its marketing and sales potential to the benefit of the media partners in the region.

The agreement between PubliGroupe and Advanced Inflight Alliance was signed 17 May 2011 with a closing anticipated in June 2011.