– Joins a growing list of airlines as momentum for seat-centric IFE continues to grow

Long Beach, California | 18 September 2012| — The RAVEOLUTION has reached all the way to Iceland as Icelandair with support from Icelandair Technical Services has become the latest airline to select The IMS Company’s RAVE™ “seat-centric” inflight entertainment system for installation on its B757 aircraft. The aircraft integration and FAA certification of the RAVE™ system will be accomplished by Icelandair Technical Services, with the first installation scheduled to commence in early 2013.

Icelandair brings the total number of airlines to choose RAVE to eleven and adds their 757 aircraft to the nearly 160 aircraft that are currently on order.
“Icelandair has built a system of outstanding flight services between Iceland and other countries, and our agreement with RAVE now allows us to continue to build on that system by equipping our flights with an outstanding passenger experience inside the cabin,” said Helgi Már Björgvinsson, Icelandair SVP for Sales and Marketing.

Icelandair cited several reasons why they chose RAVE; among them the innovative design approach providing increased reliability, lower weight and a significantly lower cost of ownership. Of particular note is that Icelandair is the tenth airline to choose the RAVE standard GUI. IMS has brought a fresh approach to the passenger interface and have been successful in providing airlines like Icelandair a way to uniquely “brand” the GUI while providing them the advantages of mature software that has been “flight tested” by the larger RAVE customer base.

“The GUI provides a diverse passenger base with a familiar and intuitive way to interact with RAVE”, says Harry Gray, VP of Sales and Marketing for IMS. “Our standard approach allows us to offer a growing list of features to our current and future customers at a fraction of the cost and in less time than traditional IFE systems”, says IMS CTO, Steve Hawkins.

RAVE’s new concept in IFE goes beyond simply providing a seat centric architecture; IMS also brings an innovative approach to software development which lowers cost, reduces development times and helps ensure successful product launches.

The airlines acceptance of the RAVE™ vision gives The IMS Company an opportunity to show why they are an innovation leader with 16 years of experience in the IFE industry.

– Icelandair to be First North Atlantic Airline to Operate Wi-Fi Fleet Wide

Reykjavik, Iceland & Westlake Village, California | May 31, 2012 —
Row 44, the leading provider of inflight WiFi and device-based entertainment content for airlines around the world, announced today that it has partnered with Icelandair, the leading carrier of Iceland serving Europe, the United States and Canada, to enhance their passengers’ travel experience. Row 44 will equip Icelandair’s fleet with high-speed WiFi, starting this year. Upon rollout, Icelandair will be the first North Atlantic airline to operate WiFi fleet wide

According to Iceland’s tourism board, there was a 16 percent increase in foreign visitors last year from the year prior. A breathtaking island, Iceland is known for its hot springs, geysers, waterfalls and volcanoes, and with a growing economy and continued increase in tourism, Icelandair desired to provide its passengers with a travel experience as inspiring as their destination. In partnering with Row 44, Icelandair enhances the exceptional atmosphere and flight experience that it strives to deliver to customers.

“Icelandair has built a system of outstanding flight services between Iceland and other countries, and Row 44 now allows us to continue to build on that system, and our present inflight entertainment system, by equipping our flights with an outstanding passenger experience inside the cabin,” said Birkir Hólm Guðnason, Icelandair CEO. “Row 44 was the only provider to offer the breadth and depth of services we favored that will allow our customers to get connected and be entertained, and to do so in a way that we believe they desire – straight to their own devices.”

With Row 44’s inflight WiFi, passengers get connected quickly and reliably. An additional benefit is that it is the only device-based service that operates over land and water, making it a particularly desirable provider for airlines like Icelandair with numerous Transatlantic routes. Among the list of growing services Icelandair customers will enjoy on their own WiFi-enabled devices:

· High-speed Internet connectivity

· Shop in-flight specials

· Research and book local services at their destination

“Icelandair has earned a stellar reputation as an innovative, passenger-focused airline that is committed to providing safe and efficient air travel, and unique services,” said John LaValle, Row 44’s CEO. “We look forward to enriching these services and continuing to delight their customers, a top priority for both Icelandair and Row 44.”

Icelandair and Row 44 expect to begin fleet installation in the fourth quarter of 2012.