Turkey |December 27, 2016– (MENAFN Press) Turkish Airlines has selected Panasonic Avionics Corporation’s (Panasonic) advanced eX1 inflight entertainment and communications (IFEC) system and Global Communication Services for its new fleet of narrow body aircraft.

eX1 solution is an advanced narrowbody IFE system. Its uncompromising industrial design, high-definition display technologies and high fidelity audio create a home theater atmosphere that draws passengers into an immersive entertainment experience.

The system will include Panasonic’s unique Passenger Data Integration (PDI) service, which will allow Turkish Airlines to add higher levels of personalization to its inflight experience. PDI will also allow Turkish Airlines to seamlessly recognize the travel preferences of their guests and recommend content, services and specific amenities that will enhance their experience both in flight and in their destination city.
PDI will leverage a custom-designed Companion App that will enable passengers to securely pair their mobile device to the IFEC system and personalize and enhance their entertainment experience through capabilities that include custom playlists and a second screen environment.

The onboard experience will also include high-speed, global Wi-Fi and multiple channels of live television, enabled by Panasonic’s Global Communications Services. It is the only worldwide inflight connectivity service operating in every country in the world today. Turkish Airlines passengers will be able to use the service to remain connected to their friends, families, co-workers though high speed access to the Internet, social media platforms, corporate VPN networks and more. Passengers will also receive Live Text News customized for Turkish Airlines by Anadolu Agency (AA), a leading Turkish News Agency.

The television service, which is unique to Turkish Airlines will feature TRT World Turkish News Channel — a new channel from Turkey’s national public broadcaster, TRT, which broadcasts balanced, in-depth reporting with a focus on global responsibility. It will also offer eight additional global channels including Sport 24. Sport 24, which is owne and operated by IMG, offers live coverage of the world’s most popular sporting events. In 2016, the channel showed live action from the Rio 2016 Olympics Games, Premier League, NFL, UEFA Champions League, NBA, Tennis Grand Slams, Bundesliga, Golf Majors, MotoGP and the Ryder Cup. Panasonic Avionics is the only authorized distributor of Sport 24 to the air transport market.

Turkish Airlines’ new state-of-the-art inflight entertainment, global high-speed Wi-Fi and live television services will be available on 92 Airbus A321 NEOs-ACF, 65 Boeing 737 MAX 8s and 10 Boeing 737 MAX 9s. As part of the contract, Turkish Airlines has the option to equip the last 45 aircraft with its own direct affiliate’s IFE system, pending line fit offer ability.
As part of the strategic partnership agreement, Panasonic will establish a Media Center and creative services team at Istanbul’s new airport until the first operation in this airport takes place, which will service Turkish Airlines exclusively. The facility is designed to fulfill the airline’s content and software needs with racks to support media, interactive development and applications.

M. lker Ayc, Chairman of the Board and the Executive Committee of Turkish Airlines, said: “We needed a solution which is not only capable of providing a reliable system, but also able to truly immerse inflight experience to our passengers. With this additional support of Panasonic Avionics we will continue to offer the seamless flight experience to our valued passengers. The personalized interface designed for an optimal viewing experience combined with the industry’s largest library of games, audio, and video is what made eX1 a proper decision for our flag carrier in this regard.”

Paul Margis, Chief Executive Officer of Panasonic Avionics Corporation, added: “Our partnership with Turkish Airlines is a long term, strategic relationship. We are thrilled to extend our investment with both Turkish Airlines and the Turkish economy, and we look forward to having a close collaboration with them on the products and services that will help in supporting them achieve their 2023 objectives.”

  • Boeing 737 MAX fleet will be equipped with most advanced linefit inflight entertainment (IFE) system for single-aisle aircraft

Singapore | October 25, 2016– Panasonic Avionics Corporation (Panasonic) and Aeromexico, Mexico’s Global airline, today announced the extension of their long-running partnership. The new agreement will see 60 Boeing 737 MAX with Panasonic’s most advanced linefit IFE system for single-aisle aircraft.

eX1 will offer Aeromexico passengers a familiar, easy-to-use, personalised interface that has been designed for an optimal viewing experience. This is backed by the industry’s largest library of games, audio and video.

Panasonic’s IFE system also provides airlines with a business platform that drives additional revenue and promotes greater brand loyalty by offering a consistently engaging experience with the highest levels of personalization.

Each system can be seamlessly combined with broadband connectivity to deliver high value services such as targeted advertising, concierge services, communications, social networking, streaming live television, phone services, and real-time commerce.

Paul Margis, President and Chief Executive Officer of Panasonic Avionics said: “Panasonic has a long and distinguished partnership with Aeromexico, and we’re proud to develop it further with the announcement of these 60 additional aircraft. The enhanced partnership means Aeromexico will now be able to deliver the same entertainment experience of its 787 fleet to its narrow body aircraft”.

Antonio Fernandez, Aeromexico’s VP Product Design and Service Standards adds: “At Aeromexico, we are always looking for new ways to offer our passengers the most premium experience across our fleet of aircraft. Panasonic’s new IFE system means that we can deliver engaging content for all flyers, whether short or long-haul, driving loyalty and enhancing the customer experience.”

Panasonic works hand in hand with seat designers and manufacturers to create fully integrated IFE systems that give passengers maximum control of the seat environment. Its systems act as a powerful business and marketing platform for airlines, making it easy for passengers to browse and buy goods and services inflight whilst enjoying carefully curated content that reflects the airline brand.