United Arab Emirates | September 25, 2014– Etihad Airways, the national airline of the United Arab Emirates (UAE), today unveiled a stunning new livery design which will be introduced across its fleet.

Created by leading brand consultants Landor Associates in partnership with Etihad Airways, the new livery is inspired by traditional Emirati design patterns, the landscapes of the desert and the geometric shapes found in the modern architecture of Abu Dhabi.

The result is a striking and unique livery design which will present Etihad Airways as the airline of a progressive and innovative cultural hub, firmly rooted in its rich history.

The new livery was unveiled as Etihad Airways’ first A380 rolled-out of the paint hangar at the Airbus Finkenwerder facility in Hamburg, Germany.

James Hogan, President and Chief Executive Officer, Etihad Airways said: “Only a few months ago Etihad Airways unveiled the new cabin interiors for our A380 aircraft and we are now proud to show the world how this aircraft will look on the outside.

“The striking new livery also continues our commitment to breaking from convention and doing things differently. This is a real divergence from the norms of traditional airline livery design and will stand out in the sky and at every airport we fly to.”

The design pattern named ‘Facets of Abu Dhabi’ uses a colour palette which reflects the varying hues of the landscape of the UAE, from the darker sands of Liwa to the lighter colours seen in the Northern Emirates. The design development involved researching design options amongst Emiratis and international travellers to help select the final ‘winning’ livery.

The UAE national emblem is given prominence along the fuselage next to the Etihad name and the national flag is respectfully featured forward near the cockpit.

The design pattern is also a key feature of the new cabin interiors being introduced on Etihad Airways’ Airbus A380 and Boeing 787 aircraft, and is being rolled out across the airline’s corporate branding – from advertising to brochures to premium lounges.

Peter Knapp, Global Creative Officer of Landor Associates, said: “Etihad Airways is undoubtedly a leading airline on the international stage and this new livery is a real step change in the industry. I believe there will be nothing like it on any apron in the world.

“It tells the remarkable story of this region and of Abu Dhabi’s past, present and future, providing a narrative for an innovative airline brand. We used the ambient geometry present in the architecture and culture of the emirate and reinterpreted it with a sense of Arabian modernism which has become synonymous with Etihad and Abu Dhabi itself.”

The entire Etihad Airways fleet of more than 100 aircraft, as well as those to be delivered, will be painted in the new livery during the next three years ensuring that the Facets of Abu Dhabi is seen across the world.

Etihad Airways will take delivery of seven wide-bodied aircraft in 2015 – four A380s and three Boeing 787-9s – and seven narrow-bodied aircraft – one A320 and six A321s.

Etihad Airways, which celebrated its tenth anniversary in 2013, has introduced unique liveries on several of its aircraft to mark special events and occasions.

These include an Airbus A340 and A320 in Formula 1 livery to celebrate the Formula 1 Etihad Airways Abu Dhabi Grand Prix. The airline also flies a Manchester City FC Airbus A330 painted in the Premier League club’s sky-blue colours with the name and crest clearly visible on both sides of the aircraft.

Etihad Airways’ first Airbus A380 will operate on flights between Abu Dhabi and London Heathrow from 27 December 2014. The two subsequent deliveries of the A380 in early 2015 will also service the route, making it a triple daily A380 operation.

Later in 2015, A380s will operate to Sydney and New York as Etihad Airways receives its fourth and fifth aircraft. The airline has currently 10 of the giant double-decker airliners on firm order.

The Etihad Airways A380 is set to transform luxury air travel with The Residence by Etihad, which features a living room, separate double bedroom and ensuite shower room, making it the first three-room luxury suite in history of commercial aviation.

The Residence by Etihad, located on the forward upper deck of the A380, can accommodate one or two guests who will also have a personal Butler trained by the Savoy Butler Academy in London.

Etihad Airways’ A380 will also feature new First Apartments, which are fully private suites with a separate reclining lounge seat and full-length bed; as well as the new Business Studio and Economy Smart Seat.

  • Abu Dhabi-based airline to be launch customer for 777X, first to order 777-8X
  • Carrier places 1,000th 787 Dreamliner order, becomes world’s largest 787 airline customer

Dubai, UAE | November 17, 2013/PRNewswire/– Boeing [NYSE: BA] and Etihad Airways today announced an order for 56 widebody airplanes with options and purchase rights for 26 additional airplanes at the start of the 2013 Dubai Airshow. The order is valued at a total of $26.7 billion at list prices.

The Abu Dhabi-based carrier’s order includes 25 777X airplanes, comprising 17 777-9Xs and eight 777-8Xs, subject to program launch. Etihad Airways is the first airline to order the 777-8X and will be a launch customer of the airplane, which is expected to enter service around the end of the decade. The order includes options and purchase rights for 12 additional 777X airplanes.

In addition, the airline has ordered 30 787-10s, the newest and largest member of the 787 Dreamliner family. When today’s order is combined with the carrier’s previous order for 41 787-9s, Etihad Airways becomes the world’s largest airline customer for the Dreamliner family with a total of 71 787s on order. The order includes options and purchase rights for an additional 12 787-10s.

Today’s announcement also marks the 1,000th order for the 787 Dreamliner family since its launch in 2004. The 787 has reached this milestone faster than any other twin-aisle airplane in aviation history.

Etihad’s order also includes one additional 777 Freighter for its cargo fleet, with options for two additional 777 Freighters.

“Boeing has been a long-term strategic partner for Etihad throughout that journey, playing an integral role in our growth, said Etihad Airways President and CEO James Hogan. “I am delighted we are extending our relationship, bringing industry-leading aircraft into our modern fleet.”
“We are very proud of our relationship with Etihad Airways which began nine years ago with an order for five 777-300ERs,” said Boeing Commercial Airplanes President and CEO Ray Conner. “It is gratifying that as one of the world’s fastest growing airlines, Etihad continues to have confidence in Boeing’s products by ordering the 777X as well as by increasing its order for the 787. We look forward to further strengthening this partnership as Etihad continues to build its position as a forerunner in the global aviation industry.”

Advanced technology including a new composite wing, all-new engines and superior aerodynamics will result in the incredible fuel efficiency promised by the 777X family.

The 777-9X, with around 400 seats, will be the largest and most efficient twin-engine commercial jet in the world with 12 percent lower fuel consumption and 10 percent lower operating costs over the competition. It will have the lowest operating cost per seat of any commercial airplane and no competitor in its market segment.

The 777-8X will be the most flexible commercial jet in the world with breakthrough economics and greater range capability than today’s 777.
The 787-10 is the third and longest member of the super-efficient 787 family. With its greater passenger and cargo capacity, high degree of commonality and its passenger-pleasing features, the 787-10 will complement the family while setting a new benchmark for fuel efficiency and operating economics. The 787-10 will be 25 percent more efficient than airplanes of its size today and more than 10 percent better than anything offered by the competition for the future.

Final assembly and flight test of the 787-10 are set to begin in 2017, with first delivery targeted for 2018.

Celebrating its tenth anniversary this year, Etihad Airways is one of the fastest-growing airlines in the world, expanding its fleet and network across the Middle East, Europe, Africa, Asia Pacific and North and South America. Etihad’s fleet today includes 17 Boeing 777-300ERs and three 777 Freighters.