Singapore | July 26, 2012– Life begins at 40 for custom publishing agency Emphasis Media. The company is celebrating its fortieth year of establishment with a bold new brand identity – Publicitas Publishing. The new brand name reflects the close ties with Switzerland-based parent company PubliGroupe and its Publicitas sales operations worldwide. Publicitas Publishing reports directly to the Chief Executive Officer of Publicitas India & Asia, Marzban Patel. The Custom Media Division of Mediascope Publicitas in India will also operate under the new brand name of Publicitas Publishing.

Publicitas Publishing stands for bespoke premium content and dedicated sales representation services. The company has an international network that specializes in local and international content, design, marketing and sales expertise to manage projects on a turnkey basis, a concept-to-delivery service for leading multinational corporate houses and media companies.

Marzban Patel, CEO Publicitas India & Asia: «40 years is an exceptional achievement for us and marks the start of an exciting new phase for both our Singapore and India teams. The introduction of a new sub-brand under the Publicitas’ umbrella coincides with the group’s objectives, which is to differentiate and expand service offerings to its esteemed clients. The new brand identity will build upon the strengths and success of our Asia & India operations.»

Joui Ong, General Manager of Publicitas Publishing Asia (former Emphasis Media): «With experienced teams offering a complete suite of editorial, design, marketing and digital expertise in Singapore and Mumbai, we aim to leverage the company’s strong track record and unique Asian heritage to further accelerate our growth in the region.»

The current custom publishing portfolio for Publicitas Publishing includes Singapore Airlines, SilkAir, SIA Engineering Company, Thai Airways, DFASS Group, Frasers Hospitality, The Oberoi Group, Taj Hotels & Resorts, The Leela Palaces Hotels and Resorts, Citibank, DLF Emporio, American Express Publishing, HomeTeamNS and DLF Promenade Mall. Publicitas Publishing is also the proud publisher of BlackBook, a monthly trade publication committed to serving up insights to the luxury industry in India.

Lausanne, Switzerland – May 17, 2011 — PubliGroupe sells its subsidiary Emphasis Video Entertainment to Advanced Inflight Alliance, an internationally operating Munich-based company specialized in inflight entertainment.

The sale is part of the structural simplification of the group structure announced in November 2010. Under this reorganization, Custom Publishing ceased to exist as an independent business segment as of 1 January 2011 with PubliGroupe seeking to concentrate its activities in the three business segments Media Sales, Search & Find and Digital & Marketing Services that exhibit the greatest earnings potential.

In assessing the video film business that Emphasis Video Entertainment (EVE) has successfully built up in recent years alongside its programming for Asian airlines, PubliGroupe believed that the enter-prise and its 16 employees would find a more coherent framework for future success in an international firm of over 400 employees fully devoted to this activity.

The other activities of the Asia-based Emphasis Group in the field of Custom Publishing (Emphasis Media) were incorporated into the ‘Media Sales’ business segment as part of the Asian division of Publicitas managed out of Singapore since January 2011. This integration further strengthened its marketing and sales potential to the benefit of the media partners in the region.

The agreement between PubliGroupe and Advanced Inflight Alliance was signed 17 May 2011 with a closing anticipated in June 2011.

HONG KONG, 12 October 2010 – Emphasis Media Limited, a company of PubliGroupe, has received a number of awards for its custom magazines at the recent 40th Annual Creativity International Awards for Print. This recognition truly reflects Emphasis’ commitment in producing award-winning content and designs to ensure that clients’ brands are presented at their very best.

Established in 1970, the Creativity International Awards is one of the longest running international advertising and graphic design competitions in print, web, advertising and media design. The print divisions garnered over a thousand entries from all over the world and the winning entries exemplify outstanding creativity and design.

CNN Traveller, the magazine published for the renowned global news organisation, CNN International, has been recognised in the Photography Magazine, Single Unit category.

Silkwinds, the inflight magazine of SilkAir, received a number of awards in the Editorial Design, Single Spread category.

United Kingdom, 27 April 2010 – Emphasis Media, a company of PubliGroupe, has appointed Suzanne Averil Taylor as the new Country Head of Emphasis Media, UK office. This appointment reinforces Emphasis’ commitment to excellence in delivering top-quality media services to its clients.

Ms Taylor is an award-winning media leader with a proven track record for driving business growth in the United Kingdom and the Middle East. She has more than 15 years of expertise spanning advertising sales, marketing, research, publishing, distribution and brand development in B2B, B2C and customer publishing in market sectors that include women’s and men’s lifestyle, sport, finance and travel.

Prior to Emphasis, Ms Taylor was the Group Commercial Publishing Director of ITP Publishing Group, a company based in the Middle East. She grew the publishing client base by 50% and developed strong advertising relations with numerous top international brands including Rolex, Ralph Lauren, Bentley and Montblanc. She also created unique publishing models for brands such as Barclays ME, Rotana Hotels, Nissan ME, Dubai and Abu Dhabi Tourism and launched Etihad Airways’ First and Business Class magazine and celebration coffee table book, as well as Kuwait Airways’ inflight publication.

Ms Taylor also worked with EMAP for 17 years, a British media company that specialises in publishing B2B and B2C magazines and digital communications, as well as the organisation of business events and conferences.

She will spearhead Emphasis London’s full-service office, driving the commercial and publishing teams and help expand the customer publishing business, while servicing CNN International, client for CNN Traveller magazine. She will report to Monica Woo, CEO, Custom Publishing – PubliGroupe and will work closely with the relevant teams in Emphasis’ Hong Kong Headquarters.

Singapore, 16 April 2010 – Silkwinds, the award-winning bimonthly inflight magazine published by Emphasis Media for SilkAir, has been launched on the airline’s website. The March-April 2010 issue is now available online at the SilkAir Experience section (Inflight Entertainment).

The e-magazine produced by Emphasis Media is one of the additional features on SilkAir’s website that now gives readers the opportunity to view the whole of Silkwinds magazine in digital format.

With a print readership of more than 360,000 passengers each issue, Silkwinds presents a different perspective on travel in that a destination is an experience and not just a place to visit. With exciting stories and stunning photography, Silkwinds keeps readers abreast of the best of the best in Asia and explores the latest products, food trends, fashion, personalities and entertainment.

Written predominantly in English, the magazine also includes captivating travel articles in Simplified Chinese, focusing on SilkAir’s exotic travel destinations.

Gary Lee, Digital Media Manager of Emphasis Media commented, “We find it exciting to have Silkwinds magazine launched on the website of SilkAir. With this new undertaking, providing a digital platform for the magazine allows readers and visitors another channel to view the magazine in a print-like interface with features that include page flipping, search capabilities and content and thumbnail views for easy navigation.”

Soraya Salim, Head Public Affairs of SilkAir remarked, “With so many publications going online now, we felt it was timely for Silkwinds to go digital. This will expand the reach and accessibility of the magazine to a much wider audience, enabling more people to enjoy the wide variety of articles that highlights the various destinations that SilkAir flies to.”

HONG KONG, 01 December 2009 – Emphasis Media, a company of PubliGroupe, won silver for CNN Traveller at the recent Custom Publishing Council’s (CPC) sixth annual Pearl Awards in New York in the category “Best Use of Photography – Design”.

Honouring the best in design, editorial and strategic initiatives for B2B and consumer custom publications, this year’s Pearl Awards entries represented 57 companies in 8 countries and the winning publications reflect a wide range of clients from different industries.

According to Lori Rosen, executive director of CPC, great content across different platforms is what all the winners have in common. She added that as the definition of custom publishing continues to evolve, so do custom content creators on behalf of their clients and this year’s entries reflect that growth and innovation.

“The Winds of Change” article published in the March – April 2009 issue of CNN Traveller received silver recognition in design for the Best Use of Photography category. The story provided readers with an insight into North Korea and its people, supported by engaging and gripping photography.

“The team here is delighted to have received this award. At CNN Traveller we look to showcase the best in travel and reportage photography from around the world and to receive this accolade from the Pearl Awards’ judges is very satisfying indeed and testament to the work that has gone into making the publication even better in 2009,” remarked Dan Hayes, Editor of CNN Traveller.

Published for the renowned global news organisation CNN International, CNN Traveller is widely read by affluent business and high-end leisure travellers and distributed throughout Europe, the Middle East, Africa and Asia Pacific. Readers of the magazine are extremely positive about the diversity of articles, photography and design, all which make the publication a true success.

In fact, CNN Traveller’s July – August 2009 issue received a silver award in the Magazine (Web Offset Printing) category at The Third SINAR MAS Print Awards in China. This follows the magazine’s achievement at the 39th Creativity Annual Awards with Gold and Silver awards in the Photography, Magazine Single unit category.

HONG KONG, 12 November 2009 – Emphasis Media, a company of PubliGroupe, garnered a number of awards for its customer publications at the recent 39th Creativity Annual Awards.

Considered one of the longest running international advertising and graphic design competitions in print, web, advertising and media design, this year’s judges were from some of the United States’ most prestigious design firms.  

From thousands of entries received all over the world, the winners selected this year by the panel represent 36 countries.

CNN Traveller, the magazine published for the renowned global news organisation, CNN International, won Gold and Silver awards in the Photography, Magazine, Single Unit category.

Silkwinds, the inflight magazine of SilkAir, Singapore Airlines’ regional carrier, received Gold and Silver awards in the Typography, Magazine category.

Dan Hayes, editor of CNN Traveller magazine commented, “We’re delighted to have received these awards. CNN Traveller strives to showcase the finest photography from around the world, in conjunction with some of the best travel writing you’ll find anywhere. The award-winning stories, from Xinjiang and North Korea, demonstrate how far CNN Traveller goes in search of a really gripping and newsworthy story.”

Innes Doig, Emphasis Media’s Editorial Director, remarked,  “We are thrilled that the creativity of Silkwinds magazine has once again been recognised at these prestigious awards. They are a credit to the Emphasis Media design team as well as to SilkAir which has continually encouraged us in our use of innovative typography.”