Before we get started on IdeaNova’s new content security solution for aircraft entertainment data we should tell our readers that as inflight entertainment content is getting to be higher quality, as you might guess, movie providers are getting more concerned about hacking and content copying because they have a lot invested in it. Thus, the value of secured DRM is a bigger deal, and security solutions are what will provide travelers with newly released content. So, along came IdeaNova and their solutions.

The above IFExpress rectangle is the graphic that accompanies IdeaNova’s press release (IdeaNova Technologies, Inc) for their new hardware secured server platform. We thought our readers might be interested in seeing a bit more about the company as you will see and hear more about them in the coming months. We asked their industry advisor, Rich Salter (who many of you know), and he helped us with understanding the next generation of software-based entertainment security. First, we wanted a bit more information for our readers and the company told us: “With new requirements put in place by studios for onboard DRM license servers, IdeaNova, a leader in Inflight Entertainment (IFE) and secure streaming, announced it is the first to implement these procedures with the launch of its Hardware Secured Server Platform. The new Secure DRM Server, which expands the integrity for all high-quality streaming security needs, can generate DRM licenses for video on demand or live streaming content.”

When we set out to explain this new ‘system security feature’ we contacted IdeaNova and asked a few questions. Rich Salter told IFExpress: “Those of you who have been at recent APEX TECH conferences may recall that Juraj Siska (IdeaNova’s CEO) and Phil Watson (Panasonic) have been reporting on their efforts to update our APEX document 0415 to add security provisions for premium content (e.g., HD and early window). IdeaNova is one of the very few companies in our IFE space that really understands the inner-workings of cloud content preparation (encoding/encryption/packaging content in the cloud), DRM license servers and onboard servers to stream the encrypted content to passengers, and secure video players (to decrypt the content and display it at the seat). The few companies that really understand this are key to all of us continuing to get HD and early window content at the seat. I originally met Juraj (IdeaNova) a couple years ago at a TECH conference. Then, I was referred to him again when I called a major DRM provider to get a referral to a consultant to help my previous company out of a DRM player jam (he fixed our DRM SW problem in about a week!)” Rich went on: “IdeaNova is HQ’d in Naperville, Illinois (just west of the windy city of Chicago), and they have employees around the world doing SW development. CEO Juraj Siska, (a recent IFEC BUZZ speaker) and CTO Janne Pelkonen and their SW team are experts at processing content for IFE in the cloud and providing onboard servers and players to keep early window content secure (i.e., keeping the studios happy and airlines happy in streaming content to passengers’ devices).”

We asked a few more questions and the company responded:

1. Why was the security software developed?

IdeaNova: “The new server is more secure. It provides security that studios are asking for. This is especially the case for content that falls into the category of ‘early window content’ or ‘higher quality content’.”

2. How it was developed?

IdeaNova: “It was developed internally by our engineers by redesigning our Inplay License Servers from scratch. When we learned that these new requirements were requested by studios and likely to be approved by APEX, we started with the development. The process was not simple, as we were learning new technology and had to deploy our software on platforms we were not familiar with up to that point.”

3. How about a little history of the company and its founder for our readers?

IdeaNova: “The company has a decade of history of building secure streaming systems (IFE) for aviation. Both Juraj Siska and Janne Pelkonen have several decades of experience in IT consulting.“

4. Well then, can you tell our readers what the content industry is saying about the design?

IdeaNova: “We are reviewing this solution with the studios and IFE vendors. Some of the IFE vendors are excited about this implementation and complemented us on the speed of deployment (we are the first in the industry) and ability to migrate it easily from the prior versions of our software.”

Juraj added: “Hardware secured” server means that DRM cryptographic operations and certain security functions are executed in special hardware, which is separate from the main processing unit, making it harder to compromise and almost impossible to replicate for malicious purposes. This is unlike traditional software implementations where software is much easier to copy.”

We then asked Rich what pieces of hardware and software IdeaNova provided, and he told IFExpress: “One clarification: the hardware chip on the motherboard is not IdeaNova’s chip; rather, it is an industry standardized chip. IdeaNova is the first to implement the chip’s use in the IFE market, as the studios are specifying that it be used for their latest HD and even higher quality content.

You can find more info on this here.

Trusted Platform Module (TPM, also known as ISO/IEC 11889) is an international standard for a secure cryptoprocessor, a dedicated microcontroller designed to secure hardware through integrated cryptographic keys. Stay Tuned on this one!


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IFPL will be demonstrating their latest audio products that utilize Bluetooth technology at AIX Hamburg. A leader in passenger audio jack technology, IFPL deliver high quality sound and exceptional unit reliability giving an enhanced customer experience. The addition of Bluetooth technology to their ever-growing suite of products is an exciting development for the UK-based company.

IFPL’s Dave Phillips comments, “The growth of the range of products is in response to the growing demand from global airlines that rely on IFPL for innovative, design-led products. The key focus has been to reduce Customer Induced Damage (CID), therefore keeping the total cost of ownership low over the lifetime of the product.”

Phillips adds, “AIX 2019 is a fantastic opportunity to see the broad range of products that are now flying on many aircraft around the world and we look forward to showcasing our new Bluetooth technology Long Life audio jack.”
The following products will be available to view:

  • Bluetooth technology is now available in the highly reliable Long Life audio jack. This allows passengers to connect to a wireless or wired headset through the Bluetooth integrated unit.
  • Long Life is IFPL’s original audio jack range. Available in single, double and triple variants, the highly reliable audio jacks are designed to minimize CID. These jacks are incredibly robust and have been rigorously tested to over 100,000 insertions.
  • Rapid Fit audio jacks enable fast maintenance turn-arounds, achieved in less than 30 seconds with a cost-effective replacement cassette. This low-cost cassette contains the jack, allowing the key electronics to be protected in the main housing.
  • Integrated Noise Cancelling Audio Module (INCAM) cancels noise in the jack rather than the headset. This keeps the headset cost low and passengers can still enjoy the benefit of noise cancelling technology.
  • MagSignal innovative technology virtually eliminates CID thanks to the magnetic plug. A headset can be pulled from any angle without damaging the jack or the headset, significantly prolonging the life of both components.
    MARCH 2019
  • Push Through Pins causing audio failure are a thing of the past. Broken pins are simply pushed through to a collector at the back of the unit.

Visit AIX 2019 to experience the latest integrated Bluetooth audio products and innovative solutions at Booth 4B20.


THALES
Thales to lead EU project on drone geofencing technologies to secure future U-space Paving the way for future drone traffic increase, SESAR Joint Undertaking (SESAR JU) is supporting the European Commission U-space initiative by researching and developing new services for safe, efficient and secure access to airspace of a large number of drones. The Geosafe project is part of the founding services for the development of drones operation. Engaged in the creation of solutions that will make tomorrow’s mobility possible, Thales will manage the project, supported by the competences of Aeromapper, AirMap, Atechsys and SPH Engineering.


AIRBUS
Airbus and China Aviation Supplies Holding Company (CAS) signed a General Terms Agreement (GTA) covering the purchase by Chinese airlines of a total of 300 Airbus aircraft. The GTA was signed in Paris, France by Guillaume Faury, President of Airbus Commercial Aircraft and future Airbus CEO, and Jia Baojun, Chairman of CAS, in the presence of visiting Chinese President Xi Jinping and French President Emmanuel Macron. The GTA comprises of 290 A320 Family aircraft and 10 A350 XWB Family aircraft, reflecting the strong demand in all market segments including domestic, low cost, regional and international long haul from Chinese carriers. According to Airbus’ latest China Market Forecast 2018 to 2037, China will need some 7,400 new passenger and freighters aircraft in the next 20 years. It represents more than 19 percent of the world total demand for over 37,400 new aircraft.
By the end of January 2019, the in-service Airbus fleet with Chinese operators totaled some 1,730 aircraft, of which 1,455 are A320 Family, and 17 are A350 XWB Family planes.
(Editor’s Note: This is interesting timing.)

Japan’s All Nippon Airways (ANA) has taken delivery of its first A380 at a special ceremony in Toulouse, becoming the 15th operator of the world’s largest passenger aircraft. The delivery ceremony was attended by ANA HOLDINGS President and CEO Shinya Katanozaka and hosted by Airbus CEO Tom Enders. ANA has ordered three A380s and will operate the aircraft on the popular route between Tokyo Narita and Honolulu from May 24. Each ANA A380 will feature a special livery depicting the Hawaiian Green Sea Turtle, also known as the Honu. The livery on the first aircraft is painted in blue, while the second will be green and the third orange.
ANA’s A380 is configured in a premium layout seating 520 passengers. The upper deck features eight suites in First Class, 56 Business Class seats that convert to fully flat beds and 73 Premium Economy seats. Economy Class is located on the main deck, where ANA offers a spacious layout seating 383 passengers, including 60 Couch Seats. The aircraft features ANA’s very latest in-flight entertainment systems, as well as full connectivity in all classes. Following today’s delivery to ANA, there are currently 232 A380s in service with 15 airlines worldwide, flying on 120 routes across the globe.


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