Today’s image is of three Boeing Dreamlifters that were carrying eye goggles and face shields from China to the United States.

Since the last issue of IFExpress our industry is continuing to try to find a tenuous path forward. Many airlines are converting passenger cabins into cargo friendly environments (see the story below from Carlisle IT) in an effort to get their assets back flying. We are also seeing how the airlines are moving forward in regards to passenger transport: the requirement for wearing face masks onboard, loading from the tail-forward, etc. As the weeks unfold, we will begin to see what the new ‘normal’ may start to look like. IFExpress is leading off with an feature from Laurent Safar, CEO of Adaptive Channel (an IFE and digital press CSP) regarding what a post-COVID-19 world may mean for inflight magazines.


The Future of Inflight Magazines in a Post-Coronavirus World

By Laurent Safar, CEO of Adaptive Channel

2020 has not been – and will, most likely, not be – the year that any of us expected. Of course, I’m referring to the COVID-19 pandemic that has effectively shut down all aspects of the travel industry, with the aviation industry being particularly hard hit.

Although the CARES Act in the US (and other international governmental aid packages) offers airlines a lifeline in these financially-challenging times, no airline will come out of this unaffected – but some will be facing a much better financial outlook, post-Coronavirus, than others.

What are the factors that will decide which airlines are most successful, post-virus?

This can be answered in one word: innovation.

Now is the time for airlines to establish their post-Coronavirus operational strategy so they will be ready when the demand returns. Airlines must dig deep and truly think outside-of-the-box when it comes to how they will fulfill passengers’ needs, while cutting costs and boosting revenue.

New Priorities

The current crisis will accelerate all digital transformations that are already underway. Like the travel industry, COVID-19 has caused significant changes to the retail industry; specifically, the need for online shopping as a replacement to brick-and-mortar stores, both because of consumers’ increased vigilance about potential contagions and government shut-down of non-essential businesses.

Although it’s impossible for us to travel digitally (until Captain Kirk makes that possible!), the aviation industry can learn quite a bit from the way the switch to digital happened, almost overnight, in the retail industry.

As in the retail industry, post-Coronavirus travelers will expect a very different travel/inflight experience. Health and safety will be front-of-mind for passengers and, they will be looking to airlines to implement strategies to protect them from potential contagions that they may encounter while traveling; as such, inflight amenities and services will need to be considered and updated to address passengers’ health-related concerns, post-Coronavirus.

It’s common knowledge that an airline cabin can contain many different contagions. While most passengers assume the bathroom and seats would have the most germs, the truth shows that many surprising places – like the seat pocket, seatbelt, tray table and fan nozzle – actually have a great deal more bacteria, perhaps because the obviously dirtier places are cleaned/sanitized regularly by crew.

A Canadian study showed that “Seat pockets are extremely dirty, with a high aerobic count, mold, coliforms, and E.coli found on various samples.”

If that’s not enough, a study by Auburn University, showed that “MRSA germs could survive for up to 7 days on seat pocket cloth.” As well, “cold and influenza viruses can survive for hours on fabric and tissues, and even longer (up to 48 hours) on nonporous surfaces like plastic and metal,” making the seat pocket – and the glossy inflight magazine that comes out of it, a potential health liability.

So how can airlines provide for their germ-conscious passengers in a post-Coronavirus world?

First, it’s important to put yourself in your germ-conscious passengers’ shoes; you’ll quickly see that the airplane and seats could be perceived, by passengers, as a possible cesspool of germs – and your airline must act today to ensure that you’re ready to greet these passengers – with their new needs and wants – when the industry picks up again.

Today’s passengers will want some pretty big changes: of course, more regular disinfection must be a priority post-virus – including the seat, seatbelt, tray table and seatback pocket – even during short turnarounds. Another very important way to significantly decrease passengers’ exposure to contagions, is to eliminate hard copy inflight magazines and, instead, share the same content via a digital magazine. The switch from hard-copy newspapers to digital newspapers, readable on the same device as digital magazines, is another way to offer passengers the press content that they want, both inflight and in the lounge, from the safety of their own device (via the airline’s mobile app or a web portal in lounges).

A recent Future Travel Experience article agreed: “ – passengers may be more wary of touching inflight entertainment (IFE) screens and may turn to their own devices en masse. There could be an opportunity here for airlines, or more specifically airline apps. Airlines may have more success in convincing passengers to use their apps if it adds value at every touchpoint – from checking in and navigating through the terminal, to controlling IFE and even interacting with cabin crew – creating a real opportunity for them to promote relevant ancillary services through their mobile apps to an almost captive audience.”

If you’re still not convinced about the value of digital press content in a post-Coronavirus world, here are some other key benefits to this innovative strategy:

BOOST ANCILLARY REVENUE

Digital press content gives airlines incredible insight into passengers’ interests, needs and wants. The content-rich nature of newspapers and magazines gives airlines the opportunity to mine data that will improve their ability to deliver targeted, compelling ads more effectively to the right passenger, at the right time – drastically improving an airline’s travel retail conversion rates, by leveraging up-selling and cross-selling opportunities.

CUT COSTS

Eliminating hard copy press is also a great way to cut airlines’ operational costs; by eliminating the extra weight that hard copy newspapers and magazines add to each flight, airlines will experience a significant cost reduction on fuel. “According to research from Boeing, removing the weight of print newspapers and magazines equates to an annual savings of over $4.5 million for a fleet of wide-body aircraft operating 1,000 flights per day.”

As well, offering digital press eliminates the logistical costs associated with providing hard copy newspapers and magazines, giving airlines another way to decrease their operating costs, during this very difficult time.

SAVE THE ENVIRONMENT, ONE FLIGHT AT A TIME

Today’s passengers are also very environmentally conscious, giving airlines who prioritize improving their overall environmental impact a significant financial advantage when appealing to travelers. By eliminating paper waste from hard copy newspapers and magazines (and the weight associated with them) onboard, airlines use less fuel on each flight, decreasing the airline’s overall carbon dioxide (CO2) emissions and improving their carbon footprint – and, as a result, making their airline much more attractive to potential guests.

It’s A Brand New (Digital) World

As you can see, the change from hard copy inflight magazines and newspapers to digital press will improve your PaxEx and NPS, create new ancillary revenue opportunities, offer valuable ways to cut logistical and operational costs, give your airline a financial advantage over other airlines who aren’t prioritizing improving their environmental impact and, most importantly, it will reassure health conscious travelers of their safety during their flight.

Airlines worldwide have already started implementing the switch to digital press inflight because they recognize their passengers’ general discomfort with touching anything they don’t know is completely clean and sanitized; we expect to see many more forward-thinking airlines adopting digital press, through their IFE solution, in the coming weeks and months – after all, it will be an operational imperative for all airlines worldwide during the very – slow- Coronavirus-impacted travel market – and beyond!

About Adaptive

Adaptive is an experienced inflight entertainment (IFE) and digital press content service provider (CSP) for the global aviation industry. Adaptive’s industry-leading IFE solution, ACES, delivers curated IFE content in multiple languages, encompassing diverse, globally relevant media at touchpoints throughout the entire customer journey: before, during and after the flight.

More information can be found at adaptive-channel.com or by email at contact@adaptive-channel.com.


Carlisle Interconnect Technologies (CIT) Is Making The Passenger Cabin Cargo Friendly

Carlisle Interconnect Technologies (CIT), a division of Carlisle Companies Incorporated (CSL), is pleased to announce special missions and temporary passenger cabin reconfigurations for airlines seeking to move more cargo on their passenger aircraft. Tenencia, a CIT company and European Union Aviation Safety Agency (EASA), Design Organization Approvals (DOA), and Production Organizations Approvals (POA) holder, offers turnkey kit design, procurement, installation support as well as regulatory approval services to give airlines greater flexibility in optimizing their aircraft.

“We are committed to helping our customers and the aerospace industry navigate these uncertain times,” said Jeff Behlendorf, director of product management, integrated products at CIT. “Our expertise in cabin reconfiguration and aircraft certification enable airlines to quickly pivot and adapt to evolving market conditions, which call for additional methods of transporting critical goods while the industry experiences a low demand for passenger travel.”

CIT offers a full-range of capabilities for minimal or more complex configurations, including:

  • Rapid development and EASA DOA approval of complete cabin reconfiguration and new cargo Layout of Passenger Accommodations (LOPA)
  • Special missions support, including patient transport
  • Cargo restraint and net installation
  • Floor cargo loading evaluation
  • Cabin seat removal to reduce wear and tear on the passenger interior
  • Cockpit equipment and avionics modifications

These capabilities are part of CIT’s nearly 80-year history of providing the highest quality aircraft modification packages using Supplemental Type Certificates (STCs) for airlines, avionics manufacturers, and Maintenance, Repair and Overhaul (MRO) partners. The company is also a member of the Independent Aircraft Modifiers Alliance (IAMA), an alliance of leading companies in the avionics industry that are committed to common standards for documentation and quality of STCs. This new offering helps airlines meet evolving fleet needs in today’s challenging environment.

For more information, please contact Tenencia via email.


Airbus

Airbus logged net orders in April for nine commercial aircraft from its A320 product line from Avolon. By April 30th, Airbus’ gross orders in 2020 totaled 365 aircraft. After cancellations the net orders stand at 299 aircraft. During the month, 14 deliveries were made from the A320, A330 and A350 XWB aircraft families. Business in April brings the overall total orders logged by Airbus since its creation to 20,407 commercial aircraft, which includes 15,572 A320 Family aircraft, 1,819 A330s, 930 A350 XWBs, 642 A220s and 251 A380s. In April, 12 A320neo Family aircraft were delivered. For Airbus widebody aircraft, one A350 XWBs was provided in the A350-900 configuration; along with one A330ceo. Among the month’s notable deliveries was the first 100% e-deliveries to Pegasus Airlines. Airbus’ backlog of aircraft remaining to be delivered as of 30th April stood at 7,645, comprised  6,217 A320 Family aircraft, 529 A220s, 322 A330s, 568 A350 XWBs and nine A380s.


Boeing

Three Boeing Dreamlifters Transport PPE to South Carolina for COVID-19 Recovery Efforts Across the State:

  • Boeing transported more than 150,000 protective eye goggles and face shields as part of the company’s ongoing COVID-19 airlift efforts
  • Partnered with the Medical University of South Carolina (MUSC) to deliver the goggles and face shields to frontline health care professionals in the MUSC Health system
  • PPE to be used by MUSC Health care team members to assist with statewide COVID-19 community testing and outreach efforts, which are critical to recovery and a staged economic revitalization

Three Boeing Dreamlifters Transport PPE to South Carolina for COVID-19 Recovery Efforts Across the State – May 11, 2020


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