Before we get into more Singapore IFEC stuff we wanted to mention that next year’s APEX EXPO 2017 will be held on September 25 – 28 in Long Beach, CA USA. Check out the APEX website for more info. Now, on to APEX in Singapore:
While this year’s Panasonic booth was a blend of the “Cool Room” and the regular product displays, they were showing new products and solutions for the IFEC crowd. And finally, we got a communication focus on the application of advertising with the launch of Captify Inflight Marketing and advertising services. Captify, which is an advanced inflight marketing platform delivers all the key features needed by airlines, their external partners and paying advertisers. Since the platform comprises the software tools and support teams that power the largest inflight marketing solution in the world – reaching 1.3 billion travelers a year! Here is the big deal – Captify enables airlines to target by seat class, route, device, language, and passenger data. With no changes to on-board media, it can increase or decrease ad loads, cap the frequency of marketing campaigns, and deliver detailed usage data in real-time. This allows airlines to optimize promotions for a wide range of optional services, partnerships, loyalty programs, and paid advertising all within a compelling passenger experience.
The platform delivers video, native display, and sponsorship options for high-impact, fraud-free marketing with best-in-class targeting and results. Using this information, Captify helps airlines and their marketing and sales partners learn more about their customers by bringing together all the passenger and behavioral data, so airlines can gain intelligence and inform business or service strategies. Captify is built to fit any airline’s business model, with access for internal marketers, external sales teams, and ongoing trafficking and testing support from Panasonic. The full-service platform includes ground-side tools for scheduling and analytics of marketing campaigns; air-side servers and APIs to integrate with any aircraft’s inflight entertainment or connectivity systems; plus Panasonic’s dedicated service teams working hand-in-hand with airlines partners, media agencies, and content providers.
Next, Panasonic Global Communications (Panasonic), A Division of Panasonic Avionics Corporation, and Newtec – a specialist in designing, developing and manufacturing equipment and technologies for satellite communications – unveiled a new, high bandwidth satellite modem, which offers Panasonic customers twenty times the bandwidth of Panasonic’s current solution. Versions of this new modem will be available across Panasonic’s mobility markets including air transport, business aviation, maritime, cruise ships, mega yachts, and river cruises. Developed in partnership, the new modem is capable of exceeding 400 Mbps, and it can scale to meet the evolving needs of airlines and their passengers by facilitating the increasing bandwidth coming on stream over the next two years as High-Throughput Satellite (HTS) and Extreme-Throughput Satellite (XTSTM) services continue to be layered over Panasonic’s existing global network. This will expand network capacity from 2,300 MHz today to 15,000+ MHz by 2017.
The next-generation modem includes three demodulators for seamless beam switching and simultaneous data and video reception and is also part of the Newtec Dialog® multiservice platform, which supports a wide range of verticals, including aviation and maritime. Featuring the award-winning dynamic bandwidth allocation Mx-DMA®, it combines the efficiency of SCPC with the dynamic bandwidth allocation capabilities of TDMA to deliver up to 300 percent more data than legacy Time Division Multiple Access (TDMA) systems. Here’s the deal: By making a satcom beam narrower, Newtec delivers more power, and thus, use the full 150 MHz carrier. You remember Shannons theorem, right? This way they use a full 150MHz carrier – three times wider than Panasonic’s existing Ku-band systems. Very cool and speedy solution.
Lastly, we found Panasonic’s ZeroTouch service – it’s a unique and innovative service that simultaneously gives airlines real-time visibility into performance, improves the efficiency of its maintenance operations and also enables data transfer of passenger-facing content to an aircraft to improve the passenger experience. Panasonic’s ZeroTouch service will reduce an airline’s need to physically touch the aircraft because all interactions are managed through a virtual dashboard. By providing access to real-time passenger data, software, media and content updates can be data-driven, helping to deliver a relevant and personalized passenger experience. Updates will be sent to an aircraft via three high-speed pipes – Wi-Fi at the gate, aircraft cell modem, or even in flight using Panasonic’s global broadband eXConnect service. Paul Margis, CEO of Panasonic Avionics, said: “As an industry leader and trusted partner for over 35 years, Panasonic understands the infrastructure and support airlines require. Our data-driven, real-time ZeroTouch service combines all areas of our in-house expertise to help airlines maximize the efficiencies of their business and reduce their operational expenses.”
An announcement at the show caught us a little off guard – “Rockwell Collins to acquire B/E Aerospace for $8.3 billion in total consideration”, so we asked the RC Team about the deal but because it was so new it was a bit too early to get reliable report answers for our readers. The release went on to say, “Expected to generate run-rate pre-tax cost synergies of approximately $160 million. Transformative transaction accelerates growth and strengthens Rockwell Collins’ position as a leading supplier of cockpit and cabin solutions. “Double-digit accretive to earnings per share in first full fiscal year with expected combined five-year free cash flow generation in excess of $6 billion”, and “Diversifies and balances portfolio across OEM, airline and aftermarket.” Further it went on: “The transaction combines Rockwell Collins’ capabilities in flight deck avionics, cabin electronics, mission communications, simulation and training, and information management systems with B/E Aerospace’s range of cabin interior products, which include seating, food and beverage preparation and storage equipment, lighting and oxygen systems, and modular galley and lavatory systems for commercial airliners and business jets. The acquisition significantly increases Rockwell Collins’ scale and diversifies its product portfolio, customer mix and geographic presence. On a pro forma basis, Rockwell Collins would have nearly 30,000 employees, $8.1 billion in revenues and $1.9 billion in EBITDA for the twelve months ending September 30, 2016.”
The story is probably like this: A lot of Rockwell Collins aviation earnings, including IFEC, vary greatly through the year and in many cases, IFEC may be down, while seating may be a hot item. This solution gives Rockwell a very well respected company to deliver another set of aviation products that they did not have. It also makes them a ‘nose-to-tail’ provider within that giant metal tube. And who knows, the integration of BEA into RC, may just further provide individual and combined sales products and events!
One of the “big deals” in Singapore was Inmarsat, as they launched their GX Aviation inflight connectivity solution while there. GX operates at Ka-band, and unlike other solutions available today GX for Aviation is uniquely engineered to meet the needs of airlines and their passengers. Generally speaking, the higher the frequency the more bandwidth you can get out of the system, and the more bandwidth, the more users and the larger the data rates – bigger is definitely better in connectivity! The highly efficient Ka-band spot beams provide a foundation layer of global coverage designed specifically to serve high-speed users. But global coverage is only part of the story. GX offers the flexibility to add and redirect bandwidth where airlines need it most, across hub and traffic hotspots. And as demand inevitably grows, so will GX capacity, future-proofing airlines choice today. Imagine a cell network and since each satellite has 80 cells, the flexible cell approach allows the satcom receivers to hand over signals from one to another if one cell is overloaded (done today with L-band too). This is a big deal.
As we noted earlier, the GX Ka-band service is now live and Inmarsat will provide its advanced new GX for Aviation in-flight broadband solution to Austrian Airlines’ continental aircraft fleet under a new, recently announced contract. The Ka-band spot beams are extremely efficient and provide a foundation layer of global coverage specifically designed to serve a high-speed mobile audience. More than 30 Airbus A320 family aircraft from Austrian Airlines’ fleet will be equipped with GX for Aviation. We understand that the new service will allow the airline’s passengers to browse the internet, stream videos, check social media and more, with service levels on par with broadband connectivity available on the ground. We should note that the first installation and testing onboard Austrian Airlines aircraft is currently underway.
Also in the GX world, Honeywell and Boeing have recently signed a technical services agreement to develop technologies for the next generation of high-speed, in-flight wireless connectivity. The two companies will jointly research, test and develop the avionics hardware, software and potential aviation services that will utilize Inmarsat’s GX Ka-band satellites. The move addresses passengers’ increasing demands for faster, more reliable in-flight connectivity on smartphones, tablets and laptops.
(Editor’s Note: We can’t leave the Inmarsat story without reporting on their incredible booth in Singapore. It basically used virtual reality to tell visitors about 10 – 15 potential applications for the GX service from Inmarsat via VR headsets. First you are fitted with the headset and told that once in the viewing room, users could focus their headsets on the logo of one of the 10 – 15 potential areas of interest: ground connectivity, inflight operation, destination information and so on. Once a connection was established with the VR headset; the viewer was presented with a short audio/video scenario. Very clever and hopefully it will be at a future show!)
- We expect to see more consolidation from mid-level vendors before AIX and it is happening NOW!
Here’s a new one, or at least one we have not seen: Latitude Aero is having a Warehouse Liquidation Sale on A319 seating… “All reasonable offers accepted” – Check it out!
- Industry’s most advanced global marketing platform gives airlines greater control over the mix and measure of marketing content to create a compelling passenger experience and maximize additional revenues
Singapore | October 25, 2016– Panasonic Avionics Corporation (Panasonic) has today announced the launch of Captify Inflight Marketing and Advertising Services (Captify). Captify, which is the aviation industry’s most advanced inflight marketing platform, delivers all the key features needed by airlines, their external partners and paying advertisers. The platform comprises the software tools and support teams that power the largest inflight marketing solution in the world – reaching 1.3 billion travelers a year.
Captify enables airlines to target by seat class, route, device, language, and passenger data. With no changes to on-board media, it can increase or decrease ad loads, cap the frequency of marketing campaigns, and deliver detailed usage data in real-time. This allows airlines to optimize promotions for a wide range of optional services, partnerships, loyalty programs, and paid advertising all within a compelling passenger experience. The platform delivers video, native display, and sponsorship options for high-impact, fraud-free marketing with best-in-class targeting and results.
Using this information, Captify helps airlines and their marketing and sales partners learn more about their customers by bringing together all the passenger and behavioral data, so airlines can gain intelligence and inform business or service strategies. That means marketing and media data that are accurate, integrated, actionable and fully supported by Panasonic’s expert account management and training teams in real-time.
Captify is built to fit any airline’s business model, with access for internal marketers, external sales teams, and ongoing trafficking and testing support from Panasonic. The
full-service platform includes ground-side tools for scheduling and analytics of marketing campaigns; air-side servers and APIs to integrate with any aircraft’s inflight entertainment or connectivity systems; plus Panasonic’s dedicated service teams working hand-in-hand with airlines partners, media agencies, and content providers.
Paul Margis, CEO of Panasonic Avionics, comments: “Airlines are increasingly focusing on non-ticket revenue to deliver profitability. At Panasonic we view the modern aircraft as a ‘business platform’ – because our systems play an integral part in helping airlines reach their ancillary-revenue goals.
“Inflight media and marketing are rich with distinctive opportunities, and Panasonic is leading the way and is committed to supporting our airline partners as they adopt the technology.”