Today’s Rectangle: IFPL’s Bluetooth Technology Embedded in a Seat Arm Cap.
Hi, it’s Tricia! The IFExpress team just wanted to reach out to the IFEC community and our readers during this crazy time that we all are going through. If there is any news or coverage we can give your company, products and/or services don’t hesitate to contact us – we are here to help get your message out. Direct all inquiries to my attention at plwiseman@gmail.com. Through team work our industry will weather this storm. Stay healthy and stay safe.
IFPL
Even in these challenging times, IFPL never fails to amaze us with their innovative approaches. This time, the peripherals experts have given us a ‘virtual product tour’ of what we would have seen at their booth this past week if AIX Hamburg 2020 had not been canceled. Let’s delve into their virtual tour:
Virtual AIX 2020 Day 1:
Ad Power – this product is an innovative way to provide passengers with in-seat USB power that can be monetized by the airlines.
When a PED (personal electronic device) is connected to the seat USB, the solution activates pop-up advertising if the passenger hasn’t purchased power prior to boarding. This is an opportunity for additional ancillary revenue for the airline. Battery anxiety is a recognized growing area of potential stress for travelers and onboard USB power offers passengers a solution to this issue.
Virtual AIX 2020 Day 2:
Day 2 of the virtual tour focused on integration innovations. IFPL is continually looking for new areas to implement passenger connectivity as airline seats continue to get smaller and lighter. The company has introduced its own Bluetooth technology into the top of the seat arm cap (super cool and it is today’s cover image)! Another innovation is placing two reversible USB-A connectors into the rear of the seat arm. One of the primary advantages of having USB ports in this location is that power can be provided without having to worry about the depth available within the seat back. And the USB ports can still be accessed even if the arm is lifted!
Virtual AIX 2020 Day 3:
IFPL understands that modifying a seat is not always an option. With this in mind they have developed under seat solutions which can be attached to the spar with no modifications required!
This is a simple and elegant solution for implementing power under the seat. In fact, the seat spar carrier can be adapted for different power outlets but still maintain a standardized design language. Here is an example of a low profile rapid fit unit that can easily be removed while leaving the carrier in place.
Thanks IFPL! We can’t wait to experience these innovations in person and look forward to seeing the Isle of Wight Team at the next IFEC Expo.
If you want to learn more about IFPL’s product innovations before the next conference contact them via email at innovate@ifpl.com
GOGO CHALLENGES SMARTSKY PATENT
The business division of Gogo has submitted a petitionto the U.S. Patent and Trademark Office requesting an inter partes review of U.S. Patent No. 9,312,947 (“the ‘947 patent”) granted to SmartSky Networks, LLC.
An inter partes review re-examines the caims in a patent to determine whether or not they are valid.
“We strongly believe that the ‘947 patent granted to SmartSky is not valid,” said Sergio Aguirre, president Gogo Business Aviation. “We have submitted evidence of published materials clearly showing that well before SmartSky asserts to have invented the concepts in the ‘947 patent, others had conceived of the claimed subject matter. Further, we believe there are many of SmartSky’s patents that are not valid. This is only one of many patents we could have challenged in a patent review.”
AIRBUS
Airbus continues to purchase and supply millions of face masks from China, the large majority of which will be donated to governments of the Airbus home countries, namely France, Germany, Spain and the UK. An Airbus flight test crew has just completed its latest mission with an A350-1000 test aircraft. This is the third of such missions between Europe and China. The aircraft returned to France with a cargo of 4 million face masks on Sunday 5 April. The A350-1000 left Toulouse, France, on Friday 3 April, reaching the Airbus site in Tianjin, China on 4 April and returning to Hamburg the same day. Since mid-March, the previous two missions were performed by and A330-800, and A330 Multi-Role Tanker Transport (MRTT). Airbus also deployed an A400M and its Beluga fleet to transport shipments of masks between its European sites, in France, Germany, the UK and Spain. Airbus will continue to support the fight against the Coronavirus pandemic wherever possible. “I would like to pay tribute to all the Airbus teams, globally, supporting the fight against COVID-19. They’re living our values in assisting those who are saving lives every day”, said Guillaume Faury, Airbus CEO. ” Airbus is focused on the health and safety of its employees and supporting its customers and the industry eco-system with business continuity. At the same time Airbus is contributing to many vital public and private services and working with partners who rely on aircraft, helicopters, space and security solutions to carry out life-saving missions in support of the global pandemic. Airbus is deploying its employees, their expertise and know-how and leveraging technology in this fight against the COVID-19 pandemic, for example in designing and manufacturing ventilators and 3D printed visors which are critical resources for hospitals. The Company is partnering with other organizations in unprecedented ways to achieve this goal as fast as possible
Airbus SE is closely monitoring the evolving COVID-19 situation worldwide and is in constant dialogue with its customers, suppliers and institutional partners. Airbus is in the process of assessing the implications of the pandemic on its operations and the potential mitigation measures that could be implemented. The Company will not provide further comment at this stage.
Skytra:
Skytra, the new Airbus’ venture for airline risk management, and Exactpro Systems, a specialist independent software quality assurance firm, sign a Master Services Agreement.
- The software testing collaboration between Skytra and Exactpro will provide the stakeholders with additional confidence in the quality of Skytra’s derivatives trading platform prior to go-live in a transparent, regulated and secure environment.
- Skytra Ltd. is a wholly-owned subsidiary of Airbus based in London. It was established in 2019 to produce new air travel indices and to launch and operate a regulated trading venue. Skytra works in close partnership with air travel and financial market experts to develop new risk management instruments for the benefit of the entire air travel industry.
BOEING
Boeing will temporarily suspend all 787 operations at Boeing South Carolina (BSC) until further notice, starting at the end of second shift on Wednesday, April 8. This impacts the Airport Campus, Emergent Operations, Interiors Responsibility Center South Carolina and Propulsion South Carolina. “It is our commitment to focus on the health and safety of our teammates while assessing the spread of the virus across the state, its impact on the reliability of our global supply chain and that ripple effect on the 787 program,” said Brad Zaback, vice president and general manager of the 787 Program and BSC site leader. “We are working in alignment with state and local government officials and public health officials to take actions that best protect our people.” BSC teammates who can work remotely will continue to do so. Those who cannot work remotely will receive paid leave for 10 working days of the suspension, which is double the company policy. After 10 days, teammates will have the option to use a combination of available paid time off benefits or file for emergency state unemployment benefits. All benefits will continue as normal during the suspension of operations, regardless of how teammates choose to record their time. Pay practice details have been made available to all teammates. During this time of suspension on the 787 program, Boeing will continue to conduct enhanced cleaning activities at the site and monitor the global supply chain as the situation evolves. When the suspension is lifted, the 787 program will take an orderly approach to restarting production with a focus on safety, quality, integrity and meeting customer commitments.
Boeing is extending the temporary suspension of production operations at all Puget Sound area and Moses Lake sites until further notice. These actions are being taken in light of the company’s continuing focus on the health and safety of employees, current assessment of the spread of COVID-19 in Washington state, the reliability of the supply chain and additional recommendations from government health authorities. During the suspension, the company will continue to implement additional health and safety measures at its facilities to protect employees. These measures include new visual cues to encourage physical distancing, more frequent and thorough cleaning of work and common areas and staggering shift times to reduce the flow of employees arriving and departing work, among many other improvements. “The health and safety of our employees, their families and our communities is our shared priority,” said Boeing Commercial Airplanes President and CEO Stan Deal. “We will take this time to continue to listen to our incredible team and assess applicable government direction, the spread of the coronavirus in the community and the reliability of our suppliers to ensure we are ready for a safe and orderly return to operations.” The volunteers who have been supporting essential site and services work should continue to report to their assigned shifts. Puget Sound area and Moses Lake employees who can work from home should continue to do so. As the suspension of operations continues, Boeing will monitor government guidance and actions on COVID-19 and associated impact on all company operations. Boeing sites that remain open are being monitored and assessed on a daily basis.
OTHER NEWS
COVID-19
- Italian engineers’ brilliant 3-D printed hack turns scuba gear into ventilator masks – Upworthy
- Amazon’s Alexa voice assistant can now help you diagnose COVID-19 – The Verge
- Coronavirus (COVID-19) – Apple and CDC
- Apple COVID-19 on the App Store
- Coronavirus cases are growing exponentially – here’s what that means
- Antibodies in the blood of COVID-19 survivors know how to beat coronavirus – and researchers are already testing new treatments that harness them
- What will the world be like after coronavirus?
- Check out the best expert-curated resources on the coronavirus.
- COVID-19 Response – Internet Industry’s COVID-19 Response
- Single passenger flights: The daily woes of airlines, and the crew still working – Reuters
- Here are some interesting images of the airline airplane fleets sent to us by Bob Bogash – COVID-19: Grounded Airplanes Photography – SamChui.com – and another on pax/freighters More airlines use their passenger planes as freighters amid COVID-19 pandemic
- Here is some data on the Economic Collapse – The Worst Economic Collapse In History Is Starting Now: Be Prepared – YouTube
- And, here is the aviation medical problem – COVID-19: How Aviation is Fighting for Survival – YouTube
- Heard about FlightRadar24? Its a Plane spotting website – worldwide! Find out what’s up in the air – Flightradar24: Live Flight Tracker – Real-Time Flight Tracker Map
- Scientists believe they found potential coronavirus vaccine Hmm?
This issue of IFExpress always always raises a few feathers so let’s get started with some IFExpress predictions, then we will present the inputs from folks who were willing to provide their names, and finally, those who wish to remain anonymous will contribute as well. We should probably note that not all predictions landed in the IFEC category and thus it looks to be an interesting year – and things just might change anywhere!
IFExpress 2017 Predictions
- Narrower aircraft seats are coming in 2017, especially in newer low class offerings where only certain sized carry-on baggage will be permitted – smaller and surely less comfortable as well. We already know United Airlines has a new low cost Basic Economy package that will be copied by others. The rub will be what limitations will be placed on passengers who do not have the airline reward travel card! Hey, many folks can travel short flights and put up with almost anything. It is all a function of what they have to take with them. And yes, it will be in the back of the plane.
- More colored cabin environments will be here in 2017, but also as a result of new LED lighting in the plane – probably more blue! [We note: A recent Boeing study concluded that passengers will perceive that the airplane is cleaner, more comfortable, newer, and with better air and more room, all with the correct lighting. Even one German university test proved while flying with light that contains increased red, (not blue) light components, is more calming and cause less passenger stress.]
- We cannot say this enough but Data will be the big deal in 2017, whether it is an airline examining their routes with a goal for less fuel, to using social media to communicate directly with passengers or even potential travelers, to connection with the aircraft for more inflight system information for operation or security. OK, this is not much of a surprise!
- Some folks predict that light will be used to deliver connectivity. However, with all the issues involved with outside solar, safety lighting, and other sources of interference (Hasn’t this been tried earlier?), we think otherwise. Anyway, Bluetooth as a connectivity radio frequency has slipped under the radar and since most connectivity devices have the capability and the corporate jet world has adopted it, we expect an inflight commercial airline installation this year. With Bluetooth 5.0 alive there may be even more interest in a Bt connectivity solution. Hey, 4X range, 2X speed, and 8X capacity, and no power increase, what’s not to like?”
- Watch for an airline to test ground-based, high bandwidth 2.4 GHz, directed connectivity service like those proposed for SmartSky and Gogo. This is more of a 2017 sure thing than a prediction.
- We fear aviation manufacturing layoffs, let’s see what happens there but don’t look for that job just yet. The layoff scenario has already started at Boeing, who is downsizing to the tune of some 8,000 employees, and could reach 10% there. Airbus is next after production continues for a bit.
- Maintenance of aircraft will see more outsourcing, new technology products like AI and voice technology used in maintenance products, and more consolidation in the MRO world (Maintenance Repair Overhaul).
- While we hope it does not happen, but be very concerned that a hacker doesn’t get aboard a plane this year, transmit a fake Wi-Fi service and install a lot of ransomware (like doxware) on folks trying to get Wi-Fi service. In 2017 it is a possibility and be sure you know how to get online when onboard!
- What’s next for future SATCOM? How about Q/V bands: 33 – 75 GHz? If the FCC auctions get it together, perhaps even 14 GHz has a chance?
- We shy away from talking about aircraft control hacking, but have you thought about hackers using a DDoS attach or ransomware on an airline reservation system – might happen?
- The Boeing 787 will finally get the proper acclaim that it is the only commercial jet airplane where cabin/crew air is taken directly from the atmosphere with electrically powered compressors and not from engine ‘bleed air’! The health guru’s will help.
- Cybercrime damages will continue to grow (costing the world $6 trillion annually by 2021), up from $3 trillion last year; ransomware will be the fastest growing threat in terms of new attacks and costs. Global spending on cybersecurity products and services will exceed $1 trillion cumulatively over the next 5 years from 2017 to 2021. Easy procurement of cheap IoT devices or Wi-Fi enabled products introduces a serious level of risk — of which many people are unaware. As one expert noted: “Transportation systems may be immobilized.” Or, as another one said: “My second prediction for 2017 is that cyber personnel will become a rare commodity like we have never seen before. Organizations have received the message, and are staffing and investing, but that demand generates a supply that is not available.” Don’t you think there will be plenty of openings in aviation security in 2017? We do!
- Lastly, as strange as it seems, “a self-driving” aircraft concept for passenger planes will be talked about this year – perhaps just for parcel delivery but projects like ALIAS are just the beginning.
Named 2017 Reader Predictions
Here are our reader IFEC predictions and we start of with those from APEX CEO, Joe Leader:
- Connectivity announcements and deployment will hit a new high for the industry.
- In-flight entertainment continues its expansion with more global IFE system installations and upgrades.
- Airline passenger experience will become less siloed inside of airlines as carriers look for greater market differentiation.
- On flights without built-in IFE or connectivity, “Near-FI” solutions offering, entertainment will become much more common. This will escalate in particular on low-cost carriers looking to differentiate their products.
- In-flight advertising will see the beginning of a new age of renaissance.
- The Internet of Things (IoT) will broaden from case-studies on aircraft to first tangible implementations.
- With the Bluetooth 5.0 specification released, we will see first announcements about Bluetooth connectivity to IFE in future products.
- Long-haul business class will enter a new era just as British Airways introduced the first lie-flat for business class in 1999. We could call it the suite era or the privacy era. This period will begin this year marked by increasing level of suite-like privacy on long-haul business class products. It will be initiated by visionary airlines in different manners and progress to a new bar for long-haul business class passenger experience over the next two decades.
Next, from Henry Chen Weinstein at Cockpit Innovations we have:
“I think 2017 in Tech will be about the upcoming implications of new technology on our current way of work. The [changing] place of startups in our space as more players understand the value of innovation on a global scale. Establishing new ways to take our aviation business forward.”
Here is the prediction note from John Courtright at SIE:
“I predict that the Modular Cabin Concept will generate a lot more attention from airline operators. The ability to transform a commercial aircraft from a “domestic” (2-Class) configuration to an “international” configuration (3-Class) on an overnight or less using palletized modules to swap out interiors will generate great interest from operators. Aside from the aircraft utilization flexibility, the Modular Cabin Concept will generate increased operational revenue (ROI) from a given aircraft asset by allowing the operator to customize their service level to different markets at a relatively low cost.”
Rich Salter, now with FTS chimed in with:
“All the talk about the death (or not) of seatback IFE is not the relevant question: the real interesting question is where will displays be located next – on the wrist, on entire seatbacks, baggage bins, sidewall of fuselage, VR or immersive glasses, etc., not to mention non-cabin locations like cockpit, baggage, lounges, etc. They could be thin as paper, and could be foldable/rollable (as are OLEDs). They will consume extremely low power and be fed data via wireless (WiFi). Smartwatches are only the beginning. In summary, advances in wireless streaming and display tech will lead to some fascinating implementations of IFE displays in unconventional places!”
Todd Hamblin at Global (GADC) told IFExpress in 2017:
- The Wireless IFE market will continue to grow, with Portable Wireless IFE being a subset for those ultra-low cost carriers.
- Companies based in China will become a larger part of the IFE and Connectivity landscape.
- An airline will attempt to install a Portable Wireless IFE system on their aircraft without permission from the FAA or EASA even though the server contains Lithium Ion batteries and might interfere with existing aircraft systems.
- The FAA will be impacted and safety compromised by the changing political climate.
“I predict that the first elastic virtual servers will creep into the cabin on airliners and it just might be Bluetooth that drives it. Elastic devices are the latest generation of server that expands and contracts based on demand. It’s a floating platform that can replicate itself in virtual space.”
Kelvin Boyette CEO of Latitude Aero observes:
- Mergers will dominate 2017, allowing the larger multi-national companies to offer a menu of turnkey services to both airlines and aircraft OEMs.
- 2017 will be the year that seat refurbishment emerges from its “niche” status. New products, such as IFE and ISPS, are emerging faster than new seat OEMs can get them into the seat, so the refurbishment centers are where the airlines will turn to offer the most up to date, modern, passenger experience to their clientele.
- Both BYOD and embedded IFE will flourish. I do not believe only one will succeed. Both will explode this year.
Michael Reilly, VP Entertainment Services, Arconics – A ViaSat Company notes:
- My key prediction for the year is that those airlines who don’t take the step into connectivity in 2017 will certainly take steps on the ‘path to connectivity’ – and there’s a couple of different ways to define that… I think a lot of airlines apart from the obvious cost barrier to entry to connectivity are waiting for other developments – competitive and even marketplace ie: changes to the vendor side of the industry – be that product, pricing etc.
- Naturally as we get more airlines closer to connectivity, security is becoming a hot topic, as is bigger and better use of data.
- Another prediction is that effective use of data will help break down the traditional siloing that has always gone on in the airline business and that’s exciting.
- I’d sum up my prediction by saying that 2017 is ‘finally’ the year where. Connectivity, Wireless and Mobile finally made the strides forward that moved the needle on the bottom line for airlines.
Craig Foster of Valour Consultancy said:
- We will see one of the in-flight connectivity service providers acquired by a much larger company. Additionally, we’ll also see at least one wireless in-flight entertainment vendor snapped up by someone with much more clout.
- The number of aircraft with in-flight connectivity systems installed and activated will surpass 7,000 by the end of the year. Regions aside from North America will continue to witness strong growth and we will likely see another carrier based in Latin America announce connectivity plans before long (in addition to Avianca Brasil and GOL).
- More and more airlines will announce plans to deploy IFE systems that allow passengers to pay their personal electronic devices to the main screen in an effort to match expectations around second screening and to better personalise the experience.
Unnamed 2017 Reader Predictions
We start off with predictions from a “Cabin Solution Provider”:
- The exponential growth of cabin Wi-Fi usage within the confines of the same aircraft will lead to more congestion in the cabin. One prediction says that passenger data to and from aircraft will more than quadruple in 2017. We knew that something like this was coming. However, what’s new is the speed at which this is happening.
- In 2017 the speed of the PED-pull in terms of passenger experience, apps etc. will increase even further. It certainly will be very much faster than the gentle ambling in which many of the aircraft hardware-push industry players are used to operate.
Another few from another Unnamed Predictor:
- Low cost carrier mergers and acquisitions will accelerate globally.
- With airline capacity surpassing global market demand, this will be a year including news of airline deferments and reductions. The exception to this rule will be in next-generation aircraft connecting previously unconnected city pairs. For the industry, this will be a relatively landing.
- Airlines in a more challenging global environment that raise their passenger experience will outperform carriers that focus on reducing passenger experience to reduce costs.
And lastly, still another Unnamed Predictor told IFExpress:
- Hacking the Baggage Systems at major hubs will occur to misdirect luggage?
- Hacking will occur to shut down refueling facilities at major airports.
- Hackers will find a way to infect the IFE system to download passenger data and airline sales information direct from the aircraft, putting at liability Airlines and IFE suppliers. Class Action suit to follow. Revenue streams will be jeopardized for both airlines, IFE suppliers and product/service providers accordingly.
- All economy seats on American / Domestic airlines will follow the pay as you go scheme: everything short of the toilets will be ‘pay to play’: boarding sequence; stowable baggage; check-in bags; food; drink; entertainment; EVERYTHING.
- Donald Trump’s administration will make significant progress to privatize government agencies and systems – a la Russian Model – Air Traffic Control will be privatized and sold off; FAA will be privatized; and the Space Programs under NASA will also be spun off. If not in this coming year, the effort may take at least part of his first term. (Editor’s Note: IFExpress apologizes to this predictor as we just did not have the space (nerve?) to post all the input – Sorry!).
Thank you to everybody who contributed and we close with the words of Arthur C. Clarke: “Any sufficiently advanced technology is indistinguishable from magic.”
In the past 25 years there has only been 2 methods of connecting via satellite in an aircraft. The first for crew via Data3, initially Windows terminal interfaces or embedded aircraft terminals like CMU’s or inseat screens. The second is browsers using Internet protocols and Wi-Fi.
In today’s App world on the ground we are always connected and that’s where a quantum leap in aircraft technology is about to happen.
This article is about a new way to connect called fflya, and what you may not know is, its already flying on business jets and an A340, plus the military are about to fly it!
Why the Internet of Things (IoT) takes the risk out of installing Wi-Fi
The general definition of The internet of things (IoT) is “The internetworking of physical devices, vehicles (also referred to as “connected devices” and “smart devices”), buildings and other items—embedded with electronics, software, sensors, actuators, and network connectivity that enable these objects to collect and exchange data”(source Wikipedia 2016).
However, in 2013 the Global Standards Initiative on the Internet of Things (IoT-GSI) defined IoT as “the infrastructure of the information society. IoT allows objects to be sensed and/or controlled remotely across existing network infrastructure, creating opportunities for more direct integration of the physical world into computer-based systems, and resulting in improved efficiency, accuracy and economic benefit” (Wikipedia 2016).
When you consider that Boeing launched commercial inflight Wi-Fi on Lufthansa in 2004. Why is it so many airlines are still reluctant to get involved in Wi-Fi twelve years later? The answer is user price!
When it comes to price, the hardware cost of inflight Wi-Fi pales in significance to the cost of an aircraft. With technology moving so fast on the ground, there is that underlying concern that installing connectivity now will lead to it becoming quickly outdated or that financial expectations and passenger needs won’t be met.
Now more than ever people rely on connectivity when they move which means it’s no longer a question of whether airlines should install connectivity, but when and how they will do it. Many airlines have spent years looking and when comparing what Boeing had in 2004 with today’s technology, it’s hard to see a quantum leap!
What’s more disconcerting is that current Wi-Fi utilization levels, even on the most affordable US domestic network, show only 6% of passengers are prepared to pay for the service; the same as what Boeing experienced. It appears that justifying the cost of Wi-Fi as viable for the general public is a real challenge. We hope technology will provide the answers but satellite speeds and cost limitations continue to soften expectations in the air.
For decades people have relied on Wi-Fi for home and the office, and 3G or 4G when on the move. The industry persist with 3G in aircraft, however, the high roaming charges and slow speeds means it is not practical or commercially viable. This leaves the airline world with only one method to connect – Wi-Fi. This is where IoT is of great importance.
Wi-Fi vendors are reluctant talk about IoT because their business models rely on big data, yet it’s small data that’s enveloping the world. Small data is utilized on Facebook, WhatsApp, Twitter, Snapchat, Instagram, SMS and most emails. Small data costs are so miniscule that it seems free of charge to people using it. A societal mindset that believes small data is virtually free to use which is why 94% of passengers are reluctant to pay for connectivity inflight.
There is a Wi-Fi war in aviation pitting company KA band speeds against KU band speeds, and satellite against satellite. The intensity of this industry war makes it easy to get caught up in big data. We are lured into thinking there is no alternative given the significant size and cost of Wi-Fi platforms and the fact they all appear the same.
IoT is a paradigm shift and will change the way you think about connectivity. It creates an alternative platform that changes the way we connect, more inline with what we already do on the ground, that is, communicate with small data.
Why is it possible now?
Change is possible right now because of Bluetooth Smart, which is driving IoT faster than any other communication technology. While Wi-Fi vendors were busy launching billion dollar networks a new connectivity phenomenon was evolving. In simple terms, Bluetooth Smart capability opened up a portal for connecting devices and efficiently transmitting small data. Importantly, Apple is at the front Bluetooth advancements so it comes standard on all mobile devices.
For the first time you can now segregate aircraft bandwidth into narrowband and broadband applications by adding Bluetooth capability. This concept is similar to how airlines segregate business and economy: a standard service is delivered via Bluetooth and the premium service is supplemented with Wi-Fi.
Airlines can implement any satellite system in a staged approach by controlling the connection path with technology. This is because IoT lets you ‘shift gears’ as the demand increases. It begins as a simple no-frills messaging service and expands to include value-added services and live credit card processing that generate revenue to fund the platform upgrades as you go.
The benefit is: Airlines only need to gear up gradually and segregate live Internet for the very few willing pay, while the rest use minimal bandwidth down the same pipe. The ratio is similar to that of economy and business class: 6% of live internet passengers can be leveraged off 95% of the bandwidth, while the remaining 94% of passengers can be easily accommodated on remaining 5% bandwidth.
The objective is to control the delivery of passenger services with the ability to expand offerings as revenue dictates.
Corporate aircraft today already have this capability however it’s taken time to migrate to the realm of airlines. This is because connecting hundreds of devices simultaneously down a single link needed a revolutionary approach – this is what Bluetooth Smart delivers.
It eliminates the need to provision high bandwidth to accommodate everyone onboard. Twelve years of aircraft connectivity confirms that only 6% of passengers will pay for broadband meaning the remaining 94% expect it to be free. The provision of free services to the vast majority of passengers who expect it can only be a positive for airlines as bandwidth can be dramatically reduced. Delivering free services allows you to control the size of the pipe and what users see and do. App-based connectivity solutions still appear fast, yet it’s actually the servers managing the link that determines what you receive and when. This is the complete opposite to Wi-Fi…as once connected you are consuming bandwidth constantly, particularly in background mode.
IoT gives you a choice about what services to provide and at what charge (free or paid). The bandwidth is then staged to meet the demand. You can start with just a 200kbps link that can deliver free messaging, destination services and live credit card processing to hundreds of passengers at once. Importantly only one Bluetooth access point is required for all this to work!
How is this possible?
With the fflya solution, Bluetooth Smart keeps everyone connected and maintains a status of what devices are onboard and active. What makes Bluetooth Smart unique is that logged in devices run in parked mode meaning they are essentially offline. The link automatically activates when the user sends a message or processes a transaction, completing these events in milliseconds. As a result no one person can occupy a large portion of the bandwidth at any point in time. The security is quite unique not only for the way it switches channels, but is a closed network and when combined with encryption and proprietary protocols is more secure than open Wi-Fi as there is no external way to access it.
Imagine hundreds of passengers sending and receiving free messages or booking holiday tours at the same time – all occupying less than 10% of a 200 kbps link.
IoT takes the risk out of installing Wi-Fi as there is little or no outlay in the early implementation stages and by the time the demand for broadband increases the program is self-funding. The staged approach of the program means adding further capacity is not an issue as the revenue justifies the system upgrade.
One of the most difficult elements of managing any network is working out how to implement and how much capacity do you need. On the ground Wi-Fi access is random and bandwidth can be easily balanced. In contrast, when a crewmember announces that Wi-Fi is available inflight, you will notice the majority of passengers all log on at once regardless of whether they need it or are just curious. This is why Wi-Fi needs multiple access points, as the system can be easily overloaded. Having to reset the system when it grinds to a halt is frustrating for the crew and passengers. App-based Bluetooth messaging platforms do not have this issue, as users are not occupying bandwidth just to login. The network identifies them and parks them until they do something, which is why you only need one access point to cover an entire aircraft.
IoT leverages off bits of data using Bluetooth Smart whereas, Wi-Fi requires Kilobytes to deliver similar services. Let’s compare WhatsApp to the fflya messaging services. WhatsApp must stay online by maintaining touch with a ground network. Even if you do nothing you still consume bandwidth. So on a typical flight WhatsApp is occupying valuable bandwidth constantly. Sure you can be turn background mode off, but now you are disconnected and have the inconvenience of routinely checking in. In addition, as Wi-Fi is high power your battery will drain quicker
The fflya messaging app allows you to stay logged on for the entire flight as it consumes no bandwidth even when you are waiting for a reply. Furthermore, Bluetooth Smart uses the latest Low Energy technology so your phone battery lasts longer.
How does it work
The fflya IOS or Android App can be downloaded from the App Store via multiple means before a flight. The airline can embed fflya in their own booking App for easy access, mass-mail their frequent flyers or send the passenger a link to fflya upon booking a ticket. Since fflya is only 10Mb in size making it quick and easy to download compared to a typical WhatsApp or Facebook update that can be up to 150Mb.
Once you have the app all you need to do is to enter your user credentials for validation. You can do this on the ground or inflight.
Your credentials are your normal email address and cellphone number. We need this for 3 reasons:
- Security
Like all modern messaging platforms fflya has 2 levels of verification to protect your security. - Late Delivery
Once you leave the aircraft the system automatically changes to ground mode, so any late replies are routed to you on the ground. - Destination Offers
The app hosts attractions and savings on services based on the destination you are flying too, so discounts on items of interest selected inflight are reconfirmed to your mobile or email account on arrival.
Upon opening the App inflight, the Bluetooth access point updates your destination status with any new offers and you are registered on the network at the same time. Knowing you’re onboard, the app will automatically revert to park mode, only alerting you with regular notifications when necessary.
Our product fflya is an engaging product as it targets people who are captive, bored, disconnected, and destination-focused. This sort of connectivity is precise and impossible to achieve on the ground because the person is nowhere near as attentive. It creates a major opportunity for real-time marketing with immediate impact because of passenger focus. Further, fflya generates revenue and brand appreciation when passengers download the App, thereby increasing an airlines digital reach. Furthermore, fflya flags frequent flyers creating endless interaction both inflight and on the ground. By offering the App and free messaging, passengers become brand advocates since every App downloaded and message sent promotes the airline. As the connectivity is now free passengers will access it.
Our fflya app delivers revenue from day one with AEROS
AEROS are attraction discount vouchers available in the fflya App that deliver travel savings in hundreds of destinations including the passenger’s hometown.
- Once inflight, fflya displays a number of AEROS for the upcoming destination. When a passenger selects something they like, fflya uploads a message from the sponsor that confirms the discount and code.
- Then fflya sends an email to the passenger’s email account showcasing the sponsor and the attraction with a booking link. Passengers can also communicate directly with the sponsor.
- Upon arrival, passengers begin to save money on shows, restaurants and tourist activities. On arrival they have the opportunity to select more AEROS at the destination.
Interestingly, fflya’s AEROS enhance the airline’s reputation by giving passengers more value for money. The advantage of AEROS is that you have a captive audience who is destination focused and ready to spend. The simplicity means there is no activation required. Sponsors are incentivised to come on-board as it’s free to join the program and they only pay commission on real interactions and receive immediate passenger feedback. The AEROS systems profiles the interaction providing airlines with a unique insight into their passenger based which creates even more marketing opportunities.
What additional revenue services are offered?
With the evolution of Bluetooth Smart the promotional opportunities are endless. Note: fflya’s ability for passengers to interact directly with sponsors opens a whole new world and the airlines ability to host its own products can enhance revenue further.
What do I need on an aircraft?
The fflya system is compatible with any satellite network and all you need is a Bluetooth access point. The Bluetooth access point is flexible and can be installed on an aircraft in a variety of ways:
- It latches onto any existing Wi-Fi network.
- A hardwired connection to an existing satellite transceiver.
Evaluating any new service is a challenge and this is where fflya has a very unique solution that avoids any modification to the aircraft. Airlines can test the service with a fully self-contained portable system including SATCOM and custom window antenna. The system is classified as a carry on device and with supporting documentation there is no aircraft certification required, just operational approval. The following image illustrates an example of a flight test system onboard an A340 airliner.
The following image illustrates an example of a flight test system onboard an A340 airliner.
The benefit of this approach is airlines can evaluate and refine the services prior to selecting permanent hardware which removes the uncertainty of what do we need and will passengers pay to use it. Entry-level permanent hardware starts with the Inmarsat 200kbps link and it should be noted the test bed is also backwards/ forwards compatible with the new Iridium Next satellite platform that meets the same entry-level requirement. The business model is fully self funding so there is no equipment outlay.
When it comes the production level access point certification, it will be industry standard DO160, DO178 and DO294 compliance. Importantly as a low power device Bluetooth is already documented and tested as safe for use in aircraft, which eliminates the complexity associated of Wi-Fi installations.
The system requires an STC and the STC cost can be included subject to fleet size. The airline provides the installation manpower and fflya underwrites all the transmission costs including airline communications sent via the App.
Why haven’t we seen this before?
Bluetooth was originally designed as a one to one interface for tethered devices with its primary justification in mobile phones as Audio hands free. More recent developments saw it evolve into Personal Area Networks, Scatternets and Mesh networks but again it focused on controlling devices. The challenge and barriers of building a bidirectional communication network capable of accommodating hundreds of passengers in the aircraft environment without consuming valuable satellite bandwidth were endless. It has taken 10 years of development including 4 years of flight-testing and 4 years of working with Apple and Android to develop a proprietary BLE characteristic that connects via a custom satellite protocol to a purpose built ground based network with algorithms that manage every user by file type, flight number and aircraft.
For a demonstration of the new fflya system visit Ron Chapman ASIP Tech Inc. at APEX booth 1937
Other Stuff:
Want what the folks at IFPL will be showing in Singapore? Check this out.
Luxembourg and Singapore | June 1, 2015– Intelsat S.A. (NYSE: I), the world’s leading provider of satellite services, and BT Group (NYSE: BT) today confirmed that BT has renewed and expanded services on three Intelsat satellites, spanning the Asia-Pacific, Africa and Latin America regions.
Under the new multi-year, multi-transponder agreement, BT will leverage capacity from three of Intelsat’s leading satellite neighborhoods to distribute programming for BBC World Service, a premier provider of global news and content. BT will have access to Intelsat’s teleport facility in Napa, California along with the company’s terrestrial network, IntelsatOne®.
The three satellite video neighborhoods, Intelsat 10-02 located at 1°W, Intelsat 805 at 55.5°W and Intelsat 19 at 166.0°E, combined with BT’s service offerings, will allow BBC World Service to increase its channel line-up and continue access to millions of listeners and viewers throughout Asia Pacific, Africa and the Americas.
“Intelsat and BT have a long and proven track record of leveraging each other’s technical strengths to help advance our customers’ business and growth objectives,” said Mark Wilson-Dunn, Vice President BT Media & Broadcast. “The high quality, resiliency and flexibility of Intelsat’s global satellite solutions, combined with the power of its regional video neighborhoods, make Intelsat the ideal partner to support BBC World Service’s global programming needs.”
Nigel Fry, Head of Distribution, BBC World Service, added, “In today’s information age, our viewers want fast-breaking, high quality and reliable content at all times regardless of location. By partnering with BT and Intelsat, we know that we will receive a seamless, integrated solution and distribution platforms that enable us to reliably reach our audience around the world.”
“BBC World Service has very specific requirements as it relates to its global programming needs, including optimizing its distribution and overall operational efficiency. By combining our distribution network with BT’s service offerings, we created a solution that provides BBC World Service with international distribution that serves its global audience, and supports its growth objectives,” said Kurt Riegelman, Intelsat’s Senior Vice President, Global Sales and Marketing. “BBC World Service premier content contributes to the nearly 5,500 SD and HD channels distributed across our fleet and can be accessed by tens of millions of viewers across Africa, Asia-Pacific and Latin America through our media neighborhoods.”
For more information, please visit Intelsat at CommunicAsia 2015 from June 2 through June 5 at Marina Bay Sands, Singapore, Stand 1S3-01.