Bluebox Wow to be deployed on Air Transat’s mixed fleet, including A310s, A321ceos, A321neos, and Boeing B737s 
Dunfermline, UK | March 28, 2019– Passengers on board Air Transat flights will soon be able to access free in-flight entertainment delivered by Bluebox Wow thanks to an agreement reached between the airline and Bluebox Aviation Systems. The Bluebox Wow portable wireless streaming platform will be deployed on Air Transat’s fleet in an arrangement designed to meet both seasonal demands on the airline’s fleet and the additional temporary aircraft it brings in to meet that demand – ensuring both flexibility and consistency of IFE services. The deployment, which is awaiting final Transport Canada approvals, will see Bluebox Wow in service on a range of both narrow- and wide-body aircraft, including Airbus A310s, A321ceos, A321neos, and Boeing B737s. Initially, the deployment is expected to include 17 aircraft during the summer 2019 season but will expand to 38 aircraft for the winter season.

“Offering a seamless IFE experience across a fleet like ours, with different aircraft types and some only joining our fleet for seasonal deployment, is a challenge,” said Dave Bourdages, Vice President In-Flight Services and Customer Experience, Air Transat. “Introducing Bluebox Wow across all of these aircraft resolves that challenge and will deliver the same high-quality experience to all. Bluebox Wow offers a powerful range of capabilities and we are excited to deploy a system upon which we can further develop our in-cabin experience”
“One of the key benefits of Bluebox Wow is its flexibility – and we are proving that with this agreement with Air Transat,” said Kevin Clark, CEO, Bluebox. “Whether deploying on single- or twin-aisle aircraft, the powerful streaming and networking capabilities of Bluebox Wow ensure a consistent IFE experience across a variety of aircraft types. Along with the ability to move the boxes between different aircraft in a mixed fleet, Bluebox Wow offers an extremely flexible solution for operators such as Air Transat with a fleet profile that varies greatly as it responds to seasonal market demand.”
Bluebox Wow provides wireless content streamed to passenger devices in any aircraft cabin, including up to 1.6 terabytes of film, TV, audio, games and other digital content. With a remarkably low cost of ownership, Bluebox Wow is a stand-alone, portable, lunchbox-sized unit stowed securely in overhead bins.

Luxury charter company to deploy Bluebox Wow portable wireless IFE on its three B737-500s 

Dunfermline, UK | March 26, 2019– Luxury charter company Oryx Jet will deploy Bluebox’s portable wireless IFE platform – Bluebox Wow – across its three Boeing B737-500 aircraft in May. Bluebox Wow’s flexibility ensures that passengers will enjoy a range of movies, TV programmes, games and a moving map when flying across Europe and the Middle East, whether on board one of Oryx Jet’s 56-seat, 100-seat or 148-seat configurations.

“Whether flying private individuals or sports teams such as the Portuguese national football team, we want to deliver the best experience for our passengers, and with Bluebox Wow we’re able to enhance that experience with in-flight entertainment,” said Capt. Hamayoun Ashraf, Managing Director, Oryx Jet. “As a charter airline we wanted a flexible solution that would suit the type of flights we operate, and also needed a solution that wouldn’t require costly changes to our recently refurbished interiors.”

“We’re pleased one of the key attributes of Bluebox Wow – its flexibility – continues to win over customers like Oryx Jet,” said Kevin Clark, CEO, Bluebox. “Whether for charter flights, an expanding fleet or even a mixed fleet, the power, flexibility and portability of Bluebox Wow combine to offer operators a simple solution for delivering IFE where more traditional systems are too rigid and costly to install.”

Bluebox Wow provides wireless content streamed to passenger devices in any aircraft cabin, including up to 1.6 terabytes of film, TV, audio, games and other digital content. With a remarkably low cost of ownership, Bluebox Wow is a stand-alone, portable, lunchbox-sized unit stowed securely in overhead bins.

Japan’s All Nippon Airways (ANA) to deploy wireless IFE on additional Q400 aircraft serving domestic and regional routes with Bluebox Wow

Dunfermline, UK | February 28, 2019– From 1st March, All Nippon Airways (ANA), Japan’s largest and 5-Star airline for six consecutive years, will deploy Bluebox’s portable wireless IFE platform – Bluebox Wow – across 13 of the airline’s Bombardier Dash 8 (Q400) aircraft. These are operated from regional hubs such as Itami, Fukuoka, Chūbu Centrair International, and Chitose airports.

“We are delighted that ANA has put its trust in Bluebox to provide additional wireless IFE service in its Q400 fleet with Bluebox Wow, and contribute to its high-quality passenger experience,” said Kevin Clark, CEO, Bluebox. “It is an honour to be selected by this award-winning airline, and we are looking forward to delivering engaging IFE content to ANA’s passengers’ devices through Bluebox Wow.”

Bluebox Wow provides wireless content streamed to passenger devices in any aircraft cabin, including up to 1.6 terabytes of film, TV, audio, games and other digital content, accessed through any web browser. With a remarkably low cost of ownership, Bluebox Wow is a stand-alone, portable, lunchbox-sized unit stowed securely in overhead bins.

Currently serving passengers on 10 aircraft, and expanding to 39 in April  

Dunfermline, UK | January 14, 2019–Following a trial in late 2018, Jeju Air is now set to deploy Bluebox Wow portable wireless IFE across its fleet of Boeing B737-800s. The new IFE service is currently offered free to passengers on board 10 aircraft, with the total deployment increasing to 39 aircraft in April 2019. Bluebox Wow is currently entertaining passengers flying between Incheon airport and destinations such as: Bangkok, Guam, Saipan, Vientiane, Hong Kong, Macau, Kota Kinabalu and Da Nang.

“We are excited to welcome Jeju Air to the growing list of airlines flying with Bluebox Wow,” said Kevin Clark, CEO, Bluebox. “We’ve watched as Jeju Air has expanded its reach across Asia and how they innovate in so many areas, so it is an honour to be part of their growth story, and more importantly, that they’ve put their trust in Bluebox to enhance their passenger experience on board.”
Bluebox Wow provides wireless content streamed to passenger devices in any aircraft cabin, including a wide range of film, TV, audio, games and other digital content, accessed through any web browser. With a remarkably low cost of ownership, Bluebox Wow is a discrete, portable, lunchbox-sized unit stowed securely in overhead bins.
Bluebox Wow also now boasts the coveted “KC Mark” as all electrical and electronic products entering South Korea are subject to KC Certification, a mandatory scheme which verifies safety as well as Electromagnetic Compatibility (EMC) and Radio Frequency (RF) requirements.

Bluebox Wow to be deployed on new Embraer E190-E2 aircraft and Airbus A320s serving domestic and regional routes

Dunfermline, UK | December 20, 2018–The impressive snow leopard livery on Air Astana’s new Embraer E190-E2 wasn’t providing the only wow-factor at the special celebratory launch event at Nursultan Nazarbayev International Airport last Friday. The aircraft was also equipped with Bluebox Wow portable wireless IFE boxes which have been selected by the airline to deliver in-flight entertainment to Air Astana passengers on the new aircraft – a first for the new E190-E2.

“All of us at Air Astana are pleased to receive our first E190-E2, and we look forward to a smooth entry into service and a simple transition for our pilots. We know Embraer’s E-Jets well, and have high expectations for their new generation aircraft in terms of economics, environmental impact, and levels of comfort and convenience for our customers,” said Peter Foster, President and CEO of Air Astana.

“I was delighted to be in Astana taking part in the launch of Air Astana’s new E190-E2 aircraft – and have been keen to share the news of another Bluebox IFE innovation Air Astana is delivering for its passengers,” said David Brown, Business Development Director, Bluebox. “As a provider of IFE solutions to Air Astana for nearly a decade, we are proud of our role in the evolution of their award-winning passenger experience story, and the launch of another first for the industry – portable wireless IFE on the new E190-E2 aircraft.”

Bluebox Wow will not only be deployed on Air Astana’s five new E190-E2s as they come into service, but also in business class on five Airbus A320s in February 2019. Though this is the first wireless IFE deployment for Bluebox with the airline, Air Astana have been a Bluebox customer since 2009, currently using Bluebox Ai iPads in business class on their Airbus A320, A321, Boeing B757 and Embraer E190 aircraft. With the addition of Bluebox Wow on Air Astana’s A320s, the 850 Bluebox Ai iPads will be upgraded to Bluebox Hybrid, to enable access to both pre-loaded early window content and additional streamed content. The Bluebox Hybrid devices will also be able to connect to existing fixed wireless systems deployed in the Air Astana fleet, offering additional content to business class passengers on those aircraft as well.

Bluebox Wow provides wireless content streamed to passenger devices in any aircraft cabin, including a wide range of film, TV, audio, games and other digital content, accessed through any web browser. With a remarkably low cost of ownership, Bluebox Wow is a discrete, portable, lunchbox-sized unit stowed securely in overhead bins.

Air Astana took delivery of its first of five E190-E2 aircraft on 3 December. The aircraft arrived from Brazil featuring special Air Astana “Snow Leopard” livery, intended to draw attention to the threat of extinction faced by this large wild cat, which is a native of the mountain ranges in southern Kazakhstan. Air Astana has also donated US$10,000 / Tenge 3,800,000 to Kazakhstan’s Wildlife Without Borders Fund, which is taking urgent action to protect the diminishing numbers of Snow Leopards in the country.

Air Astana currently operates a fleet of nine E190s on domestic and regional services within Kazakhstan and Central Asian countries, with the first aircraft having entered service in 2011. The E190-E2s will replace older Embraer E190s in Air Astana’s fleet, which also includes Airbus A320 family aircraft and Boeing 767-300ERs and 757-200s. While the E190-E2 is the same size as its predecessor – fitted out in a 2-2 configuration accommodating up to 114 passengers – the new jet offers significant reductions in various fuel and MRO-related costs in addition to improved environmental credentials.

  • First Bluebox Wow wireless entertainment service to be deployed by a commercial airline in Middle East
  • Passengers can stream movies and other entertainment content to their personal device

Kuwait | November 14, 2018– Jazeera Airways, Kuwait’s leading low-cost airline, operating regionally and internationally, today launched Jazeera Screens, its wireless inflight entertainment service on all flights, enabling passengers to enjoy watching movies and TV shows as well as play games, read about local destinations and track their route, all for free.

Jazeera Screens is an innovative service available on iOS and Android devices. Passengers can simply connect to the on-board wireless network to start enjoying the content during their flight using their smartphone or tablet. Passengers are also invited to download the Jazeera Screens app before boarding to stream at their convenience during their flight.
Jazeera Airways CEO, Rohit Ramachandran, said: “Jazeera Airways continues to roll out new services to enhance our customers’ experience every time they fly with us. The new system has been deployed with leading service providers in the field to cater to our wide customer base and provide them with a rich content in English, Arabic and Indian languages.”
On November 21 during its flight J9 253 to Amman, passengers will enjoy an exclusive movie night with free popcorn for all passengers.
Developed in partnership with Bluebox Aviation Systems, Aeroplay Entertainment and Global Onboard Partners, Jazeera Screens will evolve to include on-board shopping in the coming year.
Kevin Clark, Bluebox CEO, said: “We are delighted to have Jazeera Airways as our first commercial airline customer for Bluebox Wow in the Middle East region. The selection of Bluebox is recognition of the flexibility and ongoing development of Bluebox Wow and the credibility of our technical team in supporting customer growth.”
On his part, Prakash Johari, Aeroplay Entertainment MD & CEO, said: “We are excited to be on-board Jazeera Airways to support and enhance the passenger experience with the latest inflight entertainment content, including movies, TV shows, Audio, destination videos and guides. We would like to thank Jazeera Airways for this opportunity and recognising our shared vision, commitment and joint growth in the aviation industry.”
Kirk Adams, CEO of Global Onboard Partners, commented: “We are pleased to be partnering with Jazeera Airways to implement this new and innovative inflight entertainment system as their advertising sales partner. The system allows for a variety of excellent ad and sponsor placements.”
Jazeera Airways flies to 26 popular destinations across the Middle East, India and Europe comprising high-demand business, leisure, family and weekend destinations such as Dubai, Bahrain, Beirut, Alexandria, Amman, Istanbul, Sharm El Sheikh, Assiut, Luxor, Mashhad, Sohag, Jeddah, Riyadh, Madinah, Cairo, Al Najaf, Taif, Doha, Kochi, Mumbai, Hyderabad, Ahmedabad, Lahore, Baku and Tbilisi.
The airline operates a fleet of Airbus A320s and an Airbus A320neo, the first to be owned and operated in the Middle East.
Company says offer of award-winning IFE solution for visually impaired passengers is “the right thing to do”
APEX EXPO, Boston USA | September 24, 2018– At APEX EXPO, Bluebox Aviation Systems has announced that all existing and new customers of Bluebox’s iPad-based IFE platforms will benefit from the company’s development of Bluebox aIFE, an app for visually impaired passengers that won a Crystal Cabin Award earlier this year. For all Bluebox iPad devices currently in service, Bluebox offers to provide the upgrade free of charge, in line with device update cycles. The combined build platform will also be offered to any new customers of iPad-based IFE deployments at no extra cost. The combined build enables cabin crew to switch between the standard IFE mode (Bluebox Ai or Bluebox Hybrid, a Wi-Fi enabled version of Bluebox Ai) and accessibility mode (Bluebox aIFE) depending on a passenger’s needs.

“Since launching Bluebox aIFE with Virgin Atlantic, we developed a way of combining the standard and accessible versions on the same device,” said Kevin Clark, CEO, Bluebox. “Recognising how simple it is to update Virgin Atlantic’s iPads, we thought we would be just extend the same capability to all of our customers. Having worked with a group of visually impaired people in the system’s development, and hearing the feedback from Virgin Atlantic passengers about what it means to be able to use the system, we felt it was the right thing to do, and could be our contribution to directly improving the passenger experience of visually impaired passengers around the world.”
Bluebox worked closely with Virgin Atlantic and a group of visually impaired people from the UK charity Guide Dogs in the development of the original Bluebox aIFE platform, which has been entertaining passengers with visual impairments aboard Virgin Atlantic flights serving destinations across North America, the Caribbean, Africa, China, India and the Middle East.
The combined build offers airlines providing IFE a two-in-one solution for ensuring IFE is available to all passengers throughout their flight – at a tap of an on-screen button, a cabin crew member selects the accessible version for someone who is visually impaired, or the standard IFE mode. When the devices are offered for rent during a flight, it means visually impaired passenger can take up the offer just like anyone else. Or, where the devices are used for service recovery on an aircraft with seatback IFE, it means the same device can be used as the primary screen for a visually impaired passenger or as a backup if any other passenger’s seatback screen malfunctions.
Bluebox will upgrade devices in line with the deployment cycles of existing customers taking up the offer, working with them closely to ensure they understand how the new functionality works. For any new customer of Bluebox Ai or Bluebox Hybrid, the combined build with Bluebox aIFE can be included in the initial deployment.

Dunfermline, UK | June 28, 2018– On 1 August 2018, Caribbean Airlines (CAL) will deploy Bluebox Aviation Systems’ portable wireless streaming platform, Bluebox Wow, on its Boeing B737-800 fleet for routes across the Caribbean and North and South America. Bluebox Wow will enhance Caribbean Airlines’ in-flight service by delivering ‘Caribbean View’ – a free in-flight entertainment service streamed to passengers’ own devices. Content will include blockbuster movies, television programmes, games, magazines and other Caribbean content.

“Caribbean Airlines is focused on enhancing the customer experience, and we are excited to introduce ‘Caribbean View’ as part of our in-flight entertainment package,” said Garvin Medera, Chief Executive Officer, Caribbean Airlines. “The wireless service will be free to all Caribbean Airlines passengers and the Bluebox Wow platform gives us the quality we want to deliver, in a flexible solution that fits our service upgrade plans.”

“We’re extremely pleased that Caribbean Airlines has selected Bluebox Wow for engaging its passengers,” said Kevin Clark, Chief Executive Officer, Bluebox. “Bluebox Wow offers a powerful and flexible proposition that will ensure Caribbean Airlines can deliver a fresh and vibrant service that is extremely easy for passengers to access, two things we know are important to an engaging IFE service.”

Bluebox Wow will be deployed across the Caribbean Airlines fleet of 12 Boeing B737-800 aircraft, on flights over 2 hours and above 10,000 feet.

Bluebox’s portable wireless streaming platform provides content streamed to passenger devices in any aircraft cabin, providing the capability of storing up to 1.6 terabytes of film, TV, audio, games and other digital content. With a remarkably low cost of ownership, it is a discrete, portable, lunchbox-sized unit. Stowed securely in overhead bins, each box’s single, swappable rechargeable battery delivers up to 15 hours of simultaneously streamed video content.

Dunfermline, UK | November 30, 2017–Solaseed Air Inc., a leading Japanese regional carrier, has deployed Bluebox Aviation Systems’ portable wireless IFE system – Bluebox Wow – across its fleet of Boeing 737-800s.

“We’re honoured that Solaseed Air has selected Bluebox Aviation Systems as a partner in the development of their new IFE service,” said Kevin Clark, Chief Executive Officer, Bluebox Aviation Systems Ltd. “IFE is evolving rapidly – no longer is it just a service to entertain passengers, but a channel for revenue generation, an important factor for any regional or low-cost carriers, which has not traditionally offered IFE.”
Bluebox Wow provides wireless content streamed to passenger devices in any aircraft cabin, offering up to 1.6TB of content including film, TV, audio, games and other digital media. The system is designed to support advertising, inflight shopping, and payment processing options, which make it an ideal platform for generating ancillary revenue, whether the IFE service itself is offered as a free or charged service. With a remarkably low cost of ownership, Bluebox Wow is a discrete, portable, lunchbox-sized unit. Stowed in overhead lockers, each box’s single swappable and rechargeable battery offers 15 hours of streamed content to 50 passengers.
Dunfermline, UK | 04 April 2017 – Bluebox Aviation Systems Ltd. has been selected by Saudi Royal Fleet, part of Saudia Airlines, the national carrier airline of Saudi Arabia, to provide Bluebox Wow portable wireless IFE for seven aircraft within its fleet. A testament to the flexibility of the system, the agreement will see Bluebox Wow deployed across three main different aircraft types: Boeing 747, Boeing 757 and Airbus A340.
“Our standards for our fleet are second to none, and that applies to all aspects of what we deploy in our cabins,” said Dr. Fawzi Alghamdi, Bluebox IFE Project Manager, Saudi Royal Fleet. “We wanted an innovative IFE solution that would allow our VVIP to use personal devices to access new and exciting content whilst aboard our aircrafts, but given the nature of the use of our fleet we needed something that was easy to deploy with no disruption to service. With Bluebox, we not only found an exciting new technology solution but a company willing to push their own limits of service to meet our needs.”
“We are honoured to have been selected to deploy our award winning portable wireless IFE solution into the Saudi Royal Fleet, which provides quite simply the pinnacle of quality and service,” said Kevin Clark, Chief Executive Officer, Bluebox Aviation Systems Ltd. “And, living up to our claims of ‘quick and easy to deploy’ we’ll have the Saudi Royal Fleet set up and flying with Bluebox Wow within a matter of weeks.”
Bluebox Wow (Walk-on wIFE) provides wireless content streamed to both passenger- and airline-owned devices in any aircraft cabin. With a remarkably low cost of ownership, Bluebox Wow supports streamed video, audio, moving map, games, digital magazines, and Bluebox’s Seat2Seat networked messaging – all contained within a discrete, portable, lunchbox-sized unit. In February 2017, Bluebox Wow won the prestigious Inflight Award for ‘Handheld and/or Wireless IFE system’ at a ceremony in Dubai.

Dunfermline, UK | 04 April 2017 – Bluebox Aviation System’s portable inflight entertainment (IFE) solution – Bluebox Ai – has been selected by TCS World Travel, a leading private jet tour operator based in North America, to deliver entertainment and curated educational content on its luxury private jet journeys.

TCS is deploying Bluebox-configured iPads as the primary IFE system on the company’s three Boeing 757 aircraft, with the potential to use some devices on its seasonal charter operation as well. TCS’s Boeing 757s are customized for every journey, taking up to 80 guests on unique itineraries visiting the world’s most iconic destinations.

“We take our travellers on incredible journeys around the world, and offer them luxurious comfort, style and convenience,” said Shelley Cline, President, TCS World Travel. “Bluebox impressed us with an IFE solution that fits with that ethos – the very best delivery of convenience and high value. That’s what our travellers expect from us, and in Bluebox we’ve found an IFE solution partner that delivers the same.”

“We were exceptionally pleased to learn that it was our reputation for quality and innovation that helped get the conversation started with TCS,” said David Brown, Business Development Director, Bluebox Aviation Systems Ltd. “But we were even more pleased that Bluebox Ai proved the right fit for their needs, as what they were looking for is what we always strive to deliver to all of our customers – great technology that’s fit-for-purpose and simple to deploy.”

Airlines and travel companies around the world are looking for new ways to deliver outstanding services to passengers whose expectations are much greater in terms of technology and content. Bluebox’s use of commercial off-the-shelf devices delivers on these expectations and provides a more cost-effective IFE option than traditional fitted seatback systems.

Bluebox Ai will take its maiden voyage with TCS World Travel on the “Kingdoms and Cultures of Eurasia” expedition departing from Lisbon, Portugal on 20 April 2017. With Bluebox Ai, TCS will provide all 50 travellers with the latest iPad technology pre-loaded with films, TV programmes, destination maps and other curated educational content related to their 22-day itinerary. The expedition includes visits to Portugal, Lithuania, Kyrgyzstan, Turkmenistan, Kazakhstan, Oman, Albania, Romania, and France.

Businesses coming together under a new company – Bluebox Aviation Systems Ltd.
Dunfermline, UK | January 23, 2017– It is announced that AviIT Ltd. and Bluebox Avionics Ltd. have been combined under a new company – Bluebox Aviation Systems Ltd. – with AviIT leadership assuming full management and operational responsibility for the new company. The Bluebox brand, products and IP will be owned and represented by Bluebox Aviation Systems Ltd.

“This new operational structure will help us meet our ambitious growth plans over the coming years, building upon Bluebox’s 10 years of IFE market success which we celebrated last year, and AviIT’s rich history of airline industry software innovation,” said Kevin Clark, who has been appointed CEO of the newly combined business. “I’m looking forward to leading this new stage of growth through innovation, sales and customer service – so here’s to celebrating a new year and a new decade, with a new corporate platform.”

“We have an increasing flow of product innovations that we are bringing to market and need to do so in a way that ensures customers benefit quickly,” said David Brown, founder of AviIT, who will lead the strategic development of the new company as Business Development Director. “Refocussing all of our product development under one organisational structure, helps us strengthen our core software development business, enhance our ability to differentiate our products, and allows us to engage more effectively in the kinds of partnerships that bring the best parties together to meet customer demand.”

“Bluebox already has long-standing relationships with all major content providers to deliver early window content on our systems and a range of high-quality IFE products that are easier to deploy and upgrade at a fraction of the cost of traditional systems,” added Clark. “This new corporate platform streamlines our ability to respond to market requirements much more rapidly than the previous Bluebox joint venture structure allowed, and provides greater flexibility in how we engage with partners in the creation and delivery of joint offerings.”

  • Bluebox’s IFE platform in Hawaiian’s A330 Premium Cabin is a win-win for passengers and the airline

Dunfermline, UK | October 12, 2016– Bluebox Avionics has partnered with Hawaiian Airlines to mark a “first” for in-flight entertainment (IFE) and Bluebox’s innovative IFE systems. The airline, which last week launched sales for its unique Premium Cabin service on the Airbus A330 for select markets, designed its seats to include Bluebox’s award-winning IFE system delivered on 12.9” iPad ProTM devices. This is the first deployment of a Bluebox IFE solution based on the iPad Pro as standard in a premium-class service.

“When designing our Premium Cabin for the A330 aircraft, we wanted to redefine the leisure travel experience to Hawaii,” said Avi Mannis, senior vice president of marketing at Hawaiian Airlines. “Having our seats custom-built meant we could also include a totally new IFE solution as part of that experience – one that delivered the highest quality visuals on a large-format screen. That’s why we turned to our partners at Bluebox for a solution.”

“Bluebox’s system gives Hawaiian the ability to provide the latest high-quality technology in its cabins, tracking the rapid evolution of device technology and making Hawaiian Airlines a perfect example of a first mover – bypassing the status quo to deliver something unique to its passengers,” said David Brown, Bluebox’s Joint Managing Director. “Our IFE platform not only provides an excellent customised passenger experience but saves airlines money – a win-win for both passengers and airlines.”

Airlines are looking for new ways to deliver outstanding services to passengers whose expectations are much greater in terms of technology and content. Bluebox’s use of commercial off-the-shelf devices to deliver its IFE system helps airlines meet these expectations and provides airlines with a more cost- effective IFE option.

“Bluebox has the relationships secured to deliver early window content on our systems and a high- quality platform that is much easier to deploy and upgrade at a fraction of the cost of traditional systems,” added Brown.

This latest solution for Hawaiian’s A330 Premium Cabin reflects the carrier’s commitment to enhance its IFE options, and another “first” for their ongoing relationship with Bluebox. In 2013, Hawaiian Airlines was the only U.S. carrier to offer the iPad miniTM on all of its wide-body Boeing 767-300 aircraft. Deploying a Bluebox system on 1,500 devices across 14 aircraft, the iPad mini devices replaced all portable entertainment systems on Hawaiian Airlines’ Boeing 767 routes at that time.

Hawaiian’s new Premium Cabin featuring IFE powered by Bluebox Avionics is available for travel starting
December 5th between Honolulu and Narita, Brisbane and Auckland, and as of December 13th for flights
between Honolulu and Sydney. Hawaiian’s lie-flat seats debuted this summer as a surprise-and-delight
experience for guests traveling on the airline’s North America network. The Premium Cabin will arrive in
additional markets as the company retrofits its fleet of 23 wide-body A330 aircraft through 2017.

  • Robinson to expand deployment of Bluebox’s market-leading IFE systems to airlines across the EMEA region


Dunfermline, UK | October 4, 2016–
As part of its growth and expansion plans, innovative inflight entertainment (IFE) systems provider, Bluebox Avionics, has appointed Neil Robinson as Director of Sales, for the European, Middle East and African (EMEA) markets.
With over twenty years of aviation experience, Robinson has a strong background in technology sales and business development, and specifically in the IFE systems market through his previous position at Lumexis Corporation of Irvine, California.

“The technology developed by the team at Bluebox is shaking up the IFE market. My focus is quite simply to help more customers take advantage of all the benefits of Bluebox’s technology,” Robinson said. “Of course that means driving more sales for Bluebox, but it also means giving airlines an innovative improvement over the status quo of costly and difficult-to-upgrade in-built systems, and options for service recovery, accessibility and ancillary revenue.”
David Brown, Bluebox’s Joint Managing Director, said: “Neil’s knowledge and experience in business development is exactly what we need to drive our ambitious growth plans across EMEA. But more than just the right skill set, his enthusiasm for how our solutions are disrupting the traditional IFE market will help us build momentum in this rapidly evolving industry.”

“Bluebox has a great team, innovative technology, solid industry partnerships, and already has an impressive global client list,” Robinson added. “I’m looking forward to helping even more airlines deliver an enhanced passenger experience with Bluebox IFE technology.”

Robinson will be based in the UK and can be reached at neil.robinson@blueboxavionics.com. Currently visiting customers across the EMEA region, he will also be joining the Bluebox team at APEX Expo (24-27 October, Singapore), a key event in the airline industry calendar.

London, United Kingdom | January 22, 2016– At the Aircraft Interiors Expo this year Bluebox Avionics introduces an exciting new addition to its range of innovative portable and wifi IFE solutions.

Bluebox Walk-on wiFE is a simple and inexpensive first step to introducing superb wireless streamed content to passengers in any aircraft cabin.
Before we talk about all the positives Bluebox Wow delivers, let’s start with the negatives:
• No long lead time required
• No cabin installation costs
• No passenger app required
Despite its remarkably low cost of ownership and ease of deployment Bluebox Wow delivers a flexible wireless capability supporting streamed video and audio content, games, digital publications and our new Seat2Seat networked messaging application. All that in a discrete unit about the size of the average lunchbox.

Why Walk-on wiFE?
For ultimate flexibility, Wow is a lightweight, portable product that can be taken onboard fully loaded, fully charged and ready to go. It’s easy to switch between aircraft as needed, and scalable from the smallest business or regional aircraft to the largest cabin deployments by simply utilising multiple Bluebox Wow units.

Bluebox Wow supports free-to-seat and pay-for-access commercial models, and again it’s simple to switch between them.

Our tried and tested high quality battery typically lasts up to 15 hours supporting up to 50 devices simultaneously. For even greater flexibility the rechargeable battery is easy to replace in flight turnaround, ensuring service continuity for even the longest sectors.

But does it deliver Early Window Content?
For an enhanced entertainment option Bluebox Wow interfaces seamlessly with our Bluebox Hybrid (iPad) units, which are approved by Hollywood studios to host pre-loaded EWC movies and enable access to streamed content. So while Bluebox Wow reaches all personal devices, airlines can offer a superior service proposition to premium passengers or generate ancillary revenue from onboard iPad rental.
Stand-alone or Hybrid, Bluebox Walk-on wiFE delivers fantastic value, flexibility and a great way to quickly introduce IFE for the first time.

A part of your IFE Evolution
Following a typical six months’ successful deployment of Bluebox Wow, and a proven business case, we recommend you consider upgrading to the fully installed Bluebox wiFE streaming solution. The additional benefits of our fitted system include enhanced performance, a wider choice of content options and extra operational features.

General specification
Small form-factor wireless streaming system
Lightweight, portable hardware
Simple controls to power on and show running status
Battery powered
Mil-spec ruggedized battery unit tested to UL standards
Up to 15 hour battery life (verification pending)
Up to 50 users per unit (verification pending)
Simple installation (carry on and secure in overhead bins)
Simple update process via wifi connection
Intuitive GUI
Comprehensive reporting statistics:
• content items used
• system status
• system location (“last seen” data)

Key content features
Video content
Music & audiobook content
Newspapers & magazines updated daily
HTML5 games
Movie trailers & snackable content
Destination guides
Seat2Seat networked messaging
Resort excursion bookings
Inflight menu & meal ordering
Drinks ordering
Duty free catalogue

CMT options
Modular Cabin Application Host Platform architecture can be extended to support crew messaging, crew reporting, stock control, and other operational functions.

The complete Bluebox range
Bluebox is committed to delivering a suite of innovative IFE solutions that give airlines the scope to expand or develop their IFE offer as their requirements evolve:
Bluebox Ai
An iPad-based stand alone solution providing extremely rapid deployment, supporting a full range of content types including pre-loaded Early Window Content.
Bluebox Hybrid
An enhancement of Bluebox Ai, offering all its capabilities and content categories plus the ability to connect with Bluebox or third party streaming systems. Bluebox Hybrid is the elegant way to deliver EWC in the connected cabin.
Bluebox Wow
A portable wireless solution delivering a range of attractive IFE and cabin service capabilities, with no installation required; designed for those wanting service flexibility and as an easy route to wireless IFE evaluation.
Bluebox wiFE
A feature-rich wireless IFE system, delivering all the content types and capabilities of an installed wifi solution.

Bluebox offers proven experience and expertise in delivering the highest quality solutions with the best customer support and service in the industry.

London, UK | November 22, 2013– Longstanding Bluebox Avionics customer British Airways and its French subsidiary OpenSkies have chosen to upgrade their iPad passenger entertainment offer on participating transatlantic flights.

Both airlines opted to enhance the IFE experience for passengers with a new purpose-designed Content Carousel user interface for their secure iPad solution Bluebox Ai.

Content Carousel delivers a more engaging and intuitive navigation experience for users, and greater flexibility for depth of content and filtering options. It also makes best use of iOS gestures functionality, recognizing that business travellers today are savvy tech users who expect smart and elegant solutions from any device they interact with.

BA deploys Bluebox iPads aboard A318 aircraft on its Club World London City service, offering all-seat business class flights between London and JFK. Similarly, OpenSkies, the premium airline connecting Paris to New York, provides each passenger with a Bluebox iPad for IFE.

“The new Content Carousel GUI provided an excellent opportunity for us to enhance the look and feel of the iPad deployment”, says Bluebox Project Manager Kevin Birchmore. “The upgrade went in with ease and we’re really pleased with how it looks.”

“We were really impressed with the look and feel of the new Bluebox GUI; it was an easy decision to move forward with the upgrade. Our passengers will now benefit from a more intuitive user interface, coupled with a tailored selection of programmes to fit our ‘Paris-Yorkers’ clients’ expectations as we’ve also just enhanced our entertainment offer”, adds Karin Drylie, Marketing & Product Manager at OpenSkies.

London, UK | March 27, 2013– Bluebox Avionics announces that Israel’s flag carrier, El Al, has significantly expanded the scale of the recently deployed Bluebox Ai portable inflight entertainment system. El Al initially deployed the Bluebox Ai solution in September 2012 providing customers with access to the latest Hollywood early window content as well as a range of other movie, TV, audio, reading and gaming content all delivered via secure iPad devices. This has proven so successful that the flag carrier ordered more units to meet demand, tripling the current implementation to 300 units.

Tal Kalderon, Inflight Entertainment Manager at El Al, is delighted with the impact of Bluebox. “Passengers have really taken to the Bluebox solution which has lived up to its promise of delivering a wide range of engaging content in a powerful package. It has also proven to be very easy for us to manage. We therefore decided to quickly increase the number of units we have deployed to make more widely available to our passengers.”

David Brown, Joint Managing Director of Bluebox recognises the value of customers expanding. “This decision to increase the number of Bluebox Ai units deployed so quickly after the initial roll out underlines the significant impact of the solution. El Al’s customers are delighted, the airline is clearly delighted and of course we are also delighted.“

London, UK | March 20, 2013– Bluebox Avionics is delighted to announce that Mexico’s flag carrier Aeromexico has implemented the Bluebox Ai portable inflight entertainment system to provide its customers with a superior inflight entertainment experience. The Bluebox solution made its first appearance for Aeromexico on the inaugural flight between Mexico and the UK in December ahead of the deployment of over 250 units across a number of Aeromexico’s long haul services over the last month. This is the first portable IFE service utilizing the fourth generation iPad.

Bluebox provide Aeromexico’s customers with access to the latest Hollywood early window content as well as a range of other movie, TV, audio, reading and gaming content.

Fernando Rojas Hernandez, Service Planning Manager at Aeromexico is delighted that the capabilities of the Bluebox system position Aeromexico at the leading edge of portable IFE provision. “The iPad provides a superb platform for the delivery of inflight entertainment. The Bluebox Ai solution provides Aeromexico customers with a great blend of content, including early window Hollywood movies, in a package that is very easy for us to deploy and operate.” The rapid deployment is a bonus as Fernando notes, “it was been less than 6 weeks from deciding on Bluebox to bringing the system into service which is quite amazing. The joint efforts of the Bluebox and Aeromexico team really paid off as all understood the desire to launch Bluebox at the same time as our new Mexico to UK service.”

David Brown, joint Managing Director of Bluebox, welcomes the decision to deploy Bluebox Ai. “Aeromexico services are rapidly expanding and we are delighted to be able to provide a portable solution that delivers a very high quality IFE experience to Aeromexico customers. This is our first deployment in the region and we are absolutely convinced that it will continue to delight both the airline and its customers”.

Brown also reflects on the recent performance of Bluebox Avionics. “Aeromexico joins a growing group of airlines that have selected Bluebox Ai with over 7,000 units deployed in the last 15-months alone. It has been a period in which the Bluebox solution has developed to deliver an outstanding IFE experience with deployment capabilities that are enhanced by the optional protective case and 20 hour battery. There’s plenty more to come and we look forward to further announcements in coming months.”

– London based CSP introduces a new brand identity and a new man at the marketing helm

September 1, 2012– DMD Phantom is the new name of Phantom Media. Following the completed acquisition of Phantom by Dawson Media Direct last year, the new name and brand identity reflects the company’s enhanced role as a multichannel content service provider, drawing on both its own and DMD’s long heritage in media services to the
travel industry.

The London based CSP has built a reputation since it began back in 1999 for superior service, creativity and innovation, and was a co-developer in 2005 of the groundbreaking Bluebox IFE platform – the compact computer-based solution that anticipated the tablet revolution.

DMD Phantom continues to provide a full range of premium content services to airlines and other travel operators, and to work closely with its Bluebox partners, drawing now on all the benefits of a truly global network of marketing and fulfilment resources.

“This final phase of integration into the DMD family strengthens our service proposition enormously”, says Stuart McGeachin, DMD Phantom co-founder and creative director. “It means we can broaden out our offering from the usual movies, TV, music and games to include print and new digital products too. We’re especially excited to be involved with Digiredoo, DMD’s new digital reader solution for aircraft and lounges. It’s the kind of innovation we relish, and I’m sure it will be a huge
success with airlines.”

The task of marketing the enhanced DMD Phantom offering falls in large part to newly appointed Business Development Manager Alan McInnes. With over 20 years in the aviation service sector Alan understands both sides of the industry, having worked at a number of airlines and service partners. His previous roles, including Head of Inflight Services at Thomas Cook and Operations Director at IFE Services, equip him with broad-based operational expertise covering everything from sales and
account management to product development and delivery.

DMD managing director John Howe welcomes Alan’s valuable experience. “The
brand review at DMD Phantom offers a great opportunity to spread the word about our expanded range of products and services, and I’m confident Alan has all the right qualities and qualifications to help achieve that with us”, he says.

With over 30 years in print media fulfilment across the globe, Dawson Media Direct is the world’s leading supplier of newspapers and magazines to airlines and rail operators.

DMD has more airline clients and more media owner relationships than any other content service provider. Its media distribution network covers Europe and the Middle East, Asia and the Americas, and its digital innovation to date embraces custom and acquired content and multiplatform delivery solutions.