London, UK | August 29, 2013– Bluebox Avionics is delighted to announce that Hawaiian Airlines has selected the Bluebox In Flight Entertainment (IFE) solution deployed on the Apple iPad mini to replace its previous generation portable IFE deployment. A total of 1,500 Bluebox units will be rolled out across the Hawaiian Airlines Boeing 767 long haul fleet. Hawaiian Airlines selected the Bluebox Ai IFE system on the iPad Mini to provide its passengers with access to the latest Hollywood early window content as well as a range of other movie, TV, audio, and gaming content.

“Hawaiian Airlines’ signature on-board hospitality is already very popular with travelers, but we wanted to go even further to ensure our customers’ travel experience is more enjoyable,” said Blaine Miyasato, Hawaiian Airlines vice president of product development. “With the help of Bluebox Avionics, we’re building on our acclaimed inflight service by incorporating the latest in popular consumer tech products to enhance our in-flight entertainment options.”

David Brown, joint Managing Director of Bluebox, is delighted to be working with Hawaiian Airlines. “Extensive experience in the successful operation of portable IFE means that Hawaiian Airlines was very clear on the requirements of a new system. We know the importance of a high quality passenger experience and we are also well tuned to providing capabilities that are simple and efficient for airlines and logistics partners to manage. These are capabilities at the core of Bluebox Ai. Hawaiian Airlines is our first client to utilise the Apple iPad mini, which delivers all of the capabilities of the Bluebox devices deployed to date but in a more compact form factor. I’m sure that this is going to be a very successful service.”

London, UK | August 15, 2013– Bluebox Avionics is delighted to announce that Air Astana, the flag carrier of Kazakhstan, has selected the Bluebox Ai in flight entertainment system for deployment across its expanding fleet. Air Astana has recently brought 850 Bluebox Ai units into service providing Air Astana passengers with access to the latest Hollywood early window content as well as a range of other movie, TV, audio, eMags and gaming content on the iPad.

Bruno Lefeuvre, In Flight Services Manager at Air Astana is delighted with the potential of the latest Bluebox Ai system. “We have been offering portable IFE systems for a number of years and when it came time to replace this, it provided a great opportunity to review the newest offerings in the market We were very impressed with the latest iPad-based solution from Bluebox Avionics. It’s a polished and engaging system that fits very well with the Air Astana brand and focus on customer experience. We have now rolled out the units and early feedback from our passengers and crew has been very encouraging.”

David Brown, joint Managing Director of Bluebox, is equally delighted to continue the relationship with Air Astana. “There’s always a degree of concern when an existing client goes to the market even though we know that we are fully committed to delivering an outstanding product wrapped with class leading services. We are delighted to have been selected to provide the latest Bluebox Ai system and for the opportunity to continue to work with Air Astana and its partners in the delivery of a fantastic IFE service to its passengers.”