London, UK | September 9, 2014– THAI Airways has extended its contract with Bluebox Avionics for their portable IFE application Bluebox Ai, it was announced today.

THAI was among the earliest adopters of the Ai app for Apple iPad, when launched by Bluebox in 2012. They now deploy over 500 units, principally as a service enhancement for premium cabin passengers.
“THAI’s vision and commitment to future-proof digital IFE has evidently paid off”, said Bluebox spokesman Kevin Birchmore yesterday, “and we’re delighted that they will continue to provide Ai enabled units onboard for this second contract term. We enjoy working with their team enormously and look forward to helping enhance the product even more in future.”

Speaking for THAI Airways, product planning manager Kanokkorn Areerak added: “Bluebox has helped us optimize our premium cabin service on key routes and we are pleased to renew the relationship in 2014. It is a flexible solution that works really well for us, and our customers certainly enjoy the quality of entertainment experience it delivers.”

Bluebox Avionics exhibits at APEX EXPO 2014 in Anaheim, California, Stand 1413.

London, UK | March 4, 2014–  Bluebox Avionics is delighted to announce that Asia’s leading regional carrier, Bangkok Airways, has introduced its award winning Bluebox Ai portable IFE solution across select services. Utilizing the iPad mini platform, Bluebox Ai provides the airline’s Business class passengers with access to a wide range of movie content including the latest Hollywood releases. Bluebox Ai is also delivering catalogue of movies, TV programs, audio and interactive games in a service that is designed to differentiate the Bangkok Airways passenger experience.

Mr. Puttipong Prasarttong-Osoth, President of Bangkok Airways is delighted with the system and timing of its introduction. “We are excited to introduce this award winning portable IFE system to our passengers. Delivering an outstanding passenger experience is at the heart of our ethos and what better way to demonstrate this than our latest investment which will deliver a powerful and engaging IFE experience.”

David Brown, Joint Managing Director of Bluebox Avionics is equally enthusiastic. “Bangkok Airways has operated a portable IFE service for several years so has very clear expectations of the system both today and for the future. We are delighted that Bangkok Airways selected Bluebox to meet these needs and we look forward to a long and prosperous relationship.”

Dubai, UAE | February 5, 2014– At the prestigious Inflight Awards ceremony in Dubai today Bluebox Avionics were delighted to secure the highly sought-after prize for ‘Best Handheld IFE System’, awarded to their content delivery solution for iPad, Bluebox Ai.

Bluebox spokesperson Kevin Birchmore, who collected the award at the Dubai World Trade Centre, said: “We are very proud of Bluebox Ai and it is fantastic that our industry recognises it as the class-leading handheld IFE platform we know it to be”.

The secure inflight entertainment application Bluebox Ai is optimized for iPad and its ultra-lightweight iterations iPad Air and iPad mini. Ai is approved to securely host early window content on these platforms by all six of the major Hollywood studios, enabling airline customers to offer new movies before retail release just as they would on an embedded system.

With over 10,000 units in service, Bluebox Ai also hosts the best new touchscreen and motion sensitive games, for an unrivalled gaming experience, and its eReader supports a wide range of digital newspapers, magazines, books and brochures, weightlessly.

Bluebox Ai provides the ideal solution for a range of deployment needs, including premium-seat service enhancement, service recovery in cases of in-seat screen failure and ancillary revenue generation through passenger rentals.

London, UK | April 10, 2013– Bluebox Avionics is delighted to announce that the Bluebox Ai iPad based in flight entertainment system is now approved by all of the major Hollywood studios for the delivery of early window content.

This unique position on the iPad platform was confirmed after successfully securing approval from Fox Studios following a review of the extremely robust Bluebox Ai hardware and software security systems.

“This is a very significant step for Bluebox”, enthuses David Brown, Joint Managing Director of Bluebox Avionics. “Bluebox Ai has approval for EWC from the studios of Sony, Disney, Paramount, Universal, Warner and Fox giving our airline customers and their partner content service providers an unrivalled breadth of content options on the iPad device. We understand the efforts and diligence that the studios put into considering applications for approval and we are very grateful for their support.”

London, UK | April 10, 2013– Bluebox Avionics is delighted to announce that leading Scandinavian leisure airline, Primera Air, has selected the Bluebox Ai in flight entertainment system for deployment across its expanding fleet. With units entering service on seven aircraft in April, Bluebox Ai will provide Primera Air passengers with access to the latest Hollywood early window content as well as a range of other movie, TV, audio, eMags and gaming content on the iPad.

Thordur Bjarnason, VP of Commercial at Primera Air is delighted to be offering Bluebox Ai. “Primera Air is growing rapidly and we are committed to providing our passengers with a superior inflight entertainment experience. Bluebox Ai is a great fit for our particular needs given it supports a wide range of content and provides the flexibility to accommodate our many language options. We feel that having a platform that is based upon the Apple iPad tablet provides a higher perceived value to our passengers who are delighted.”

David Brown, joint Managing Director of Bluebox, welcomes the opportunity to work with Primera Air. “The passenger experience is very important to Primera Air and we are delighted that Bluebox Ai has been selected to meet this demand in the IFE category. The Primera Air team are very forward thinking and were very supportive during the development of the latest Bluebox user interface, which we are currently showing at AIX.”

London, UK | October 31, 2012– Leisure travellers jetting off with Jetairfly, the acknowledged market leader in Belgian tourism, are now enjoying their inflight movies, music and games on brand new iPads.

Bluebox Avionics has been contracted to supply Bluebox Ai, its proprietary inflight entertainment application for Apple iPad, to the Belgian branch of the world’s largest tourism group, TUI Travel. An initial batch of 560 iPad units has been deployed by Jetairfly to coincide with the start of its winter schedule. In the true my-holiday-starts-here spirit of a leisure operator, the airline provides a fun mix of multilingual media and makes best use of the tablet’s trademark touch, swipe and accelerometer functions with a raft of new family-friendly games.

A first for Bluebox and Jetairfly is the provision of daily and weekly local content updates to the iPads in addition to the traditional IFE content.

“With this application for Apple iPad, we are offering our passengers the latest in inflight entertainment, including traditional ingredients such as movies, music and games, but also innovative features such as up-to-date tv-shows, tv-news and daily newspapers”, notes Hans Vanhaelemeesch, Jetairfly Chief Communication Officer. “This once again demonstrates Jetairfly’s commitment to providing our passengers with the highest possible quality of service in a distinctive travel experience.”

The order sustains a rapid increase in Bluebox sales over recent months, with deliveries of around 1,500 in the past few months growing total deployment to well over 6,000 Ai units since it started flying in late 2011.
The increased business reflects a growing recognition among airlines of the superior performance of both the iPad itself and the secure, stable and versatile attributes of the Bluebox solution compared to rival tablet products.

“The selection of Bluebox Ai by Jetairfly is great news for us”, says Bluebox joint MD David Brown. “We know Bluebox Ai will meet their need for a distinctive IFE solution that really engages passenger interest. The iPad is the perfect device for this type of audience, and the implementation of our recently released frequent content update capability sets a new standard for portable IFE.”

London, UK | September 10, 2012– Bluebox Avionics today announces that Israel’s flag carrier, El Al, has selected the Bluebox Ai portable inflight entertainment system to provide its customers with a superior inflight entertainment experience using iPad. The Bluebox solution will provide El Al customers with access to the latest Hollywood early window content as well as a range of other movie, TV, audio, reading and gaming content. This will replace the current portable solution that is nearing the end of its life.

Tal Kalderon, Inflight Entertainment Manager at El Al, believes that passengers will be delighted with the features and content of the new system. “The iPad sets the global standard as the preferred device for the delivery of portable inflight entertainment. The Bluebox Ai solution provides access to a rich content set in a package that is engaging to use and intuitive for passengers while being very easy for us to manage.”

“El Al set a very high standard for the customer experience it wanted to deliver with its new IFE solution so we’re delighted that Bluebox Ai has been chosen to deliver on their vision,” said David Brown, joint Managing Director of Bluebox. “El Al joins a rapidly expanding community of airlines that have selected Bluebox Ai. We’re seeing airline partners experiencing utilisation rates of 100% on some flights which is an unprecedented statistic in the world of portable IFE and clear proof that passengers are greatly enjoying our inflight iPad solution.“

NEW YORK | June 8, 2012 /PRNewswire-iReach/– Bluebox Avionics announces that Singapore’s newest airline, Scoot™, has selected the Bluebox Ai portable inflight entertainment systems for deployment across its medium and long-haul fleet. This provides Scoot customers with access to the latest Hollywood early window content as well as a range of other movie, TV, audio, reading and gaming content all delivered via secure iPad devices.

Bluebox Ai provides over 20 hours of battery life with a unique system that ensures that the iPads can remain on the aircraft between periodic content updates greatly simplifying logistics.

“At Scoot, we offer fantastic value airfares and keeping things simple are always front of mind,” said Campbell Wilson, Scoot’s CEO. “The Bluebox Ai IFE solution enables us to deliver further value to our customers in a package that is straightforward to manage. It will satisfy our current need and is able to support our future plans for our inflight entertainment offering.”

This is a sentiment that is reflected by David Brown, Joint Managing Director of Bluebox. “Bluebox Ai is designed to deliver the best possible content in the market leading tablet platform. Our global support and service infrastructure ensures that our airline clients are able to deliver the very latest and stimulating content to their passengers in a package that is backed by unrivalled support. We are delighted that Bluebox Ai has been selected by as progressive an airline as Scoot. We have very similar philosophies and a shared focus on excellence that provides the basis of a great, long term relationship.”