From personalizing the travel experience to big data, improved efficiency and new dynamic distribution standards – Lufthansa Systems supports airlines on every level of digital transformation
Raunheim, Germany | February 16, 2017– Everyone is talking about digitalization. Many companies are wondering how to future-proof themselves in the digital world. Lufthansa Systems turned this vision into reality a long time ago. For years, the aviation IT specialist has been advising and supporting airlines in their digital transformation, demonstrating what sustainable airline processes can look like and helping customers implement concrete projects.
“The core of our company strategy is to put airlines in a perfect position for the digital future. For example, we have spent over 15 years helping airlines work toward a paperless flight deck,” said Olivier Krüger, CEO of Lufthansa Systems. “We are offering new solutions and expanding our consulting unit in response to growing demand in the market. In keeping with this, we are continually enhancing our digital expertise so we can develop innovative solutions for the entire cosmos of an airline and its passengers – with data analytics, personalization, mobility and new developments such as eye tracking and dynamic navigation maps.”
The spectrum includes solutions and consulting services for improving the efficiency and differentiation of all aspects of an airline as well as for optimizing the entire travel chain for passengers.
Personalized Air Travel Services: Personalized solutions aim to enhance the passenger travel experience. New digital and individual services and apps, which can be used before, during and after a flight, ensure that passengers are addressed directly and personally. BoardConnect is one example. This digital platform enables passengers to access wireless inflight entertainment on their own smartphones and tablets, while offering additional functionalities for flight deck and cabin crews – with or without an Internet connection. The new inTime app is another example. It calculates how much time passengers will need to reach their gate punctually from their current location. Both the traffic situation outside the airport and the waiting times at check-in and security are taken into account here. The timings are based on (anonymized) data from real passengers, so the app gets more intelligent over time.
Dynamic Distribution Management: Dynamic distribution management makes it possible for airlines to increase their revenues by offering ticket and service packages directly to travelers. The New Distribution Capability (NDC) standard of the International Air Transport Association (IATA) is promoting this development and significantly affecting the distribution structures of airlines. Together with partners, Lufthansa Systems provides solutions for the entire NDC process, including offer and order management, dynamic pricing, and billing with the Sirax/RA revenue accounting solution. Airlines benefit from improved customer loyalty through more individualized offers, with lower distribution costs and higher revenues.
Safe & Efficient Flight Operations: Optimization and efficiency in all aspects of flight operations are the crucial aspects here. Simplified processes, improved routes, reduced fuel consumption and shorter handling times (including for crews and maintenance work) not only generate considerable savings potential, they also increase flight safety. For example, the digital navigation maps of the Lido/Navigation product line are becoming more and more dynamic. In the near future, they will be able to seamlessly display all flight processes from gate to gate. With an on-board Internet connection, additional smart functions in the maps can show information that is relevant to specific situations during a flight. This increases the pilots’ situational awareness.
Reliable Air Travel Experience: New developments in the field of flight operations revolve around passengers and their positive travel experience. If disruptions or delays do occur, these solutions aim to minimize the negative effects on passengers and communicate changes in a transparent way. This is essential to an airline’s success. The successful NetLine/Ops ++ operations control solution helps here with its innovative eye-tracking feature. Employees in an operations control center sometimes have to monitor six screens showing current flights and information about potential disturbances. Analyzing the eye movements of operations controllers with the help of eye-tracking technology ensures that no important warnings or disruption notifications are overlooked.
“In light of the growing importance of digital solutions in the aviation industry – including in the areas of data sharing, analytics and prediction – we founded a company last year called zeroG,” said Lufthansa Systems CEO Stefan Auerbach. “zeroG is a consulting firm with the character of a start-up which can respond quickly and flexibly to changes in the market. With their expertise in IT and aviation, our zeroG consultants support digitalization projects inside and outside of the Lufthansa Group.”
The attached infographic provides an overview of current digitalization projects and innovative solutions. Excerpts can be provided upon request. An animated version of the infographic for digital use can be found on YouTube. (Copyright: Lufthansa Systems)
News From Thales:
IFExpress came away from our time at the Thales Booth in Singapore with a number of highlights that are outlined below:
1) First, in September of this year Thales announced their relationship with SES to provide a dedicated connectivity service over the Americas that will be optimized for the commercial aviation industry. The relationship with satellite operator SES will offer high throughput satellite connectivity in the Ka-band. Two of the satellites are already in orbit and the service will be launched in mid-2017. The third satellite in the network, manufactured by Thales Alenia Space, is targeted to launch in 2020. What is the benefit of all this? Thales states that the satellites are purpose built for aviation and are directed to cover where the majority of aircraft routes fly, which are much different than residential home coverage. In the interim, Thales has access to some of SES’s current transponder space. The service from Thales is dubbed FlytLIVE. Noted Thales, “To meet the needs of a growing market, SES will procure a new satellite specifically designed for the needs of FlytLIVE and manufactured by Thales Alenia Space to be launched in 2020. The satellite’s architecture is based on Thales Alenia Space’s all-electric version of the Spacebus NEO platform, the highest performing satellite in the global connectivity market.” FlytLIVE will be a full end-to-end solution that will include a modular antenna, multi-frequency radome, in-cabin Wi-Fi and portal platform. It will also provide bandwidth and session management, operational support tools, line maintenance, content delivery and turnkey service and support.
The company went on to say, “Thales InFlyt Experience, Thales Alenia Space and SES specifically developed the network and satellite architecture for the unique connectivity requirements of commercial aviation customers resulting in better services, more efficient operations and cost savings. SES will operate the satellites and the ground network. The services will be ready for airline and passenger use by summer of 2017 and will be provided by two satellites that are currently in-orbit. The third satellite in the network to be launched, SES-17, will be optimized for the fast-moving aviation and mobility market over the Americas. It will provide new Ka-HTS bandwidth over this region to meet the current and future speed, coverage and quality expectations of crowded skies and increasing passenger service demands as regional airline passenger traffic is forecasted to nearly double by 2030.”
We understand that the satellite will have some 200 spot beams of various sizes, allowing for flexible allocation over high-traffic airline routes assuring the most efficient delivery of Internet, real-time content delivery and live television. They went on to say that SES-17 will cover the Americas (North, South, and Central), Caribbean and Atlantic Ocean. IFExpress believes their goal will be to build a network that provides higher data rate broadband connections and improves coverage while keeping capacity and quality.
2) During APEX Singapore Thales and Emirates announced that the AVANT inflight entertainment system was selected for the airline’s future fleet of 150 777X jetliners. Here are the highlights of the deal: a) Thales plans to establish an innovation center, Discovery Dubai, and maintenance station in Dubai that will be managed by Thales. b) Thales will be the first to equip its inflight entertainment systems on the 777X aircraft platform. Deliveries are to commence in 2020.
The press release notes: “Thales is committed to using its strengths in technological innovation, communications, big data management and cyber security to enhance Emirates inflight experience leadership position. The airline’s award winning inflight entertainment system, ice is an industry leader in passenger experience, and Thales’s partnership with Emirates will focus on helping the airline drive the highest standards of innovation for ice, from in-seat entertainment to wireless cabin connectivity.”
3) During our interview with Duc HuyTran, Vice President, Marketing and Strategy for Thales InFlyt Experience, he stated that there are 3 pillars to Thales IFEC: connectivity, IFE, and their InFlytCloud service offering. “The combination of our state-of-the-art AVANT inflight entertainment solution, connectivity offerings and InFlytCloud platform are driving new innovations in passenger engagement,” said Tran during the meeting. “Thales is a solutions provider and we are working closely with airlines to build these customized solutions around their fleets, routes and passengers.” Throughout our interview, it was clear to IFExpress that Thales is customer driven at all levels of the organization.
One of the three pillars is the new InFlytCloud service. InFlytCloud is a platform that allows airlines to manage their operations and passenger experience related data via the InFlyt Experience Application Portal. The key here is data, something which the vendors need to provide and the airlines need to understand and use. In the past we have referred to this industry changing feature as ‘Big Data’. Tracy DeCuir, Vice President of Business Infrastructure and Services said, “One key feature of InFlytCloud is that the data is customizable by the user, not just the airline. With this feature the user can deep-dive in on any platform. More importantly, the data is accessible in real-time.” We should also note that the system is scalable, flexible, and brandable by both the OEM and airline. The reader should note that this is another instance of an IFE vendor who realizes the value of Big Data.
First, we want to introduce Gary DiLeo, BOSE’s IFEC Sale Representative, and welcome him to the industry. Gary is the new Hratch Astarjian who is now involved with “…sales, business development, marketing and service functions globally.”
Next, we have to tell our readers about something just short of amazing. OK, make that AMAZING. The BOSE QuietComfort QC35 Bluetooth Wireless Headphones are the best headphones we have ever tested! Here is what BOSE says: “Our other wireless headphones are the SoundSport Wireless Headphones (a Bluetooth, in-ear audio headphone), the SoundSport Pulse (similar to the SoundSport, but it also incorporates heart rate sensors, for people who workout), the QuietControl 30 Wireless Headphone (in-ear noise cancelling – like the QC20, but wireless. It allows you to increase or reduce the amount of noise reduction you get depending on your environment and preference). You can see all of these on our website.”
But we want to concentrate here on the BOSE QC35 – and we need to set up our readers, especially those who have used wired BOSE headphones in the past. You probably noted a couple things – BOSE headsets are the best sounding over-the-head earphones you can buy, because they deliver incredible bass notes, crystal clear highs, and if you have noise cancellation, they have virtually no background/outside noise. This has been progressively true with every model we have used over the last 10 years. The QC35’s offer something else with the aforementioned audio quality – they offer a few things more than great sound – no wires, and smart technology. But hold on – the BOSE QC35’s are also like no headphone you ever have used. Besides no wires, they are ‘smart’ and communicate to you in one of 11 languages (your choice) and represent the next generation in wireless audio headphone entertainment – all via the BOSE Connect app. We were expecting a good set of headphones with no wires, but instead it turned out to be fabulous set of headphones, with no wires and with ‘smart technology’ THAT TALKS TO YOU! Further, the built in voice prompt tells you what’s going on, and on my Apple hardware, it tells me what device I am connecting and connected to. This has value when you are streaming around more than one Bt device.
From an audio point of view, the audio is incredibly clean, pure, and very rich. The bass is most impressive (And yes, you can hear the base drum kick in Robert Palmer’s “Addicted to Love”…). Noise cancellation is splendid – no background SHHHhhhhh when the music is off. Move your head while the music is playing and no change, no phase shift, nothing – just the music. You’ve got your own controls on the headphones – volume up, volume down, power off/on/connect. A light tells you power on/battery-low and a blue light indicates Bluetooth searching. A white light (in the blue light lens) tells you that you are on hold for a call. When a call does come in if you are listening to the music on your phone, for example, it automatically switches the music on hold till the call ends.
Of course you have your standard controls on the headphones: volume up, volume down, power off/on/connect. We note that there is a light indicates power on/battery low and a blue light for Bluetooth searching. And when using them with a phone, the smart technology from the BOSE Connect app kicks in – just dial or answer the phone for a music fade down. When your call is done, Miss BOSE says, “Call ended” and delivers your music where the song was cut off. While they will work with your Bt phones, Bt iPods, Bt computers without the BOSE Connect app, we loaded the app on an Apple 5S and WOW it allowed us to name the headset, control volume, monitor the headphone dc power level, told us that the Bt was on, kept track of the past connections, on/off timer, voice prompt control, 11 languages, and touch NFC (touch and it connects via BT). It also features product details and a user manual in the app – nice touch. Move your head while the music is playing and there is no audio change, nothing – just the music. As for range – we tried 60 feet and around a corner and down a set of stairs with no degradation – absolutely none.
Lastly, we have to say they are not cheap – QC35 $349 – but since they are the best, they are worth every penny. When you buy these for a gift, you are not just giving a gift – You are delivering an EXPERIENCE. If you are going to test them in a store, load the BOSE Connect app first (its free), then plan to test the full EXPERIENCE, in the store. You won’t be disappointed. (Editor’s Note: As we noted above, from a range point of view, we don’t see why they won’t work on a plane. In fact, your audio source could be stored in your carry-on since you can control your audio entertainment from your seat without wires.)
A Late Discovery: If you think your playing device needs Bluetooth for the QC35s to work, guess again. As we were going to press we discovered that Bose provides a stereo cable that plugs into the headset and connects to your PED so that you can use them with non-Bluetooth equipped players. Cleverly, the end that plugs into the PED is thin enough to fit in it when you have a case or an external battery on it!
This year, Boeing was building 777s at a rate of 8.3 per month or 100 per year. The company then announced a cut to 7 jets per month, starting this month. They just announced that they don’t have enough orders to maintain the current 777 widebody jet program production rate of 7 airplanes per month and will cut production in Everett to 5 airplanes per month beginning in August. (B777x where are you?)
As the weeks pass after a show like the recent APEX in Singapore, it is easy to start thinking about the next one; however, IFExpress will try to continue to cover some of the more important show participants and their new products, accomplishments, and sales. Importantly, a post show head cold and a recent election has caused focus issues in the past few weeks, but we are now in better control and we will start off with one show item that keeps coming back to haunt us – the concept of aircraft and Big Data. While IFEC is not the whole story, it is part of the issue, and over the last few weeks we have been doing our homework a bit on the subject. The folks at companies like Panasonic, SITA, Thales and many others have been chanting the “data” subject into our ears at each meeting – we really have been trying to understand the problems and potential solutions – and believe us, it is no easy subject, with few easy answers. A number of years back, Mark Thompson of Thompson Aerospace warned us of the impending data monster we were about to see but we had little idea at the time of its value and challenges. This data thing is not new but it is getting bigger!
Looking back to the late eighties, we saw a document developed about the importance of airplane data, in general, and how McDonnell Douglas was looking at the future of its importance in tying an airline together by connecting the “movable asset” back to the airline itself with the one connectivity-based solution available at the time – live, real-time data. Back in the day, the connectivity links were minimal but the requirement was still there.
Today, it is a cry that still is the important connecting piece of the airline business, but it is getting louder. However, we note, now it entails better connectivity, more information, passenger involvement, better worldwide connections, and generally more need for planning and action throughout the airline and passenger environment. Perhaps a computer programmer said it better than we could: “You can have data without information, but you cannot have information without data.” – Daniel Keys Moran, an American computer programmer. Further, when you have 30 $250 million dollar assets buzzing around the world, data is the only way to see at any point in time, how your assets are delivering profits or losses. Further, it is a way to see what your customers are needing, in real-time.
We understand that we will not cover the issue in one IFExpress, and to that end, we have a few future interviews planned with IFEC companies and you will have the opportunity to see a bigger picture from them in the coming months. And speaking of ‘seeing the data’ issue, we really owe the folks at SITA a pat on the back for they have been trying to educate us on the value and need of standardized data.
Furthermore, not only satcom companies are part of the data solutions, as an example, the folks at SmartSky are developing a ground-to-air solution that may deliver the cheapest, and possibly the fastest over tera firma, data solution when it is up and running in the US. The point here is that data will be the driving factor when an airline executive or inflight passenger, or flight crew person, or a box on the plane needs to connect to a listener or data taker from the ground, and thus, it will be one of the next big things in our industry. Check out this Next Gen aviation connected electronic flight bag story;
With the growth of passenger data needs, the subject of data will become even a more important technology as time goes on. In SITAONAIR’s white paper published during the show, they noted that passenger connectivity is still the key motivating factor with airlines for adopting the service. Some 48% of their list of airlines in their study see it as the main passenger experience benefit. However, now some 20% of the airlines involved saw connectivity as a pilot and cabin crew enhancement driver, with some 15% seeing value in maintenance and ops monitoring. While a low number of planes today are outfitted with connectivity solutions, SITA expects three quarters will have some connectivity by 2017, and the big solution will happen by 2020 and some 12,500 planes will be so modified.
One big issue, notes SITA, is the lack of commonality or common standards in the aircraft data itself. Why is this important? We see it as a way to allow more entrants in the IFEC industry, more participants in the data business, more uses of the data itself, and a solution that becomes a standard where and when more people use it. Lest we forget, big data probably also means big bucks! If you want to see an example the application of common airport standards you might want to check out SITA’s AirportConnect Open.
Another area is the type of data from the various sources and its utility and application. The folks at Panasonic can see the data future and they call it “Big Data”. They envision the application of ground and inflight data as well as a lot more data applications from many sources – but we will have more on this subject in the future. We should also note that Thales has their version of big data and they are using their InFlyt Cloud for similar data solution for airplane data, metadata and big analytics. However, the message to folks in this business is perhaps, just perhaps, that the IFEC world might just be a smaller part of a bigger aviation world that uses data. It is a solution for bigger problems and future analysis – all way beyond IFE companies just selling hardware. Just possibly it may be the next generation of understanding about airplanes and passengers and the world of flying assets that are moving thousands of miles away from the home offices with hundreds of passengers all going to different places for many different reasons. Big Data has a future value that we don’t even understand today!
To make our point about where this is all heading, here is a very recent news release from Panasonic Avionics about their next generation of data connectivity solutions and it points out the widening of the acquisition of data sources sets the wider data picture being viewed by IFEC vendors. Said the release: ”The technology will enable the next generation of connectivity services to the aviation industry and multiple other markets.” The release went on: “Panasonic Avionics will implement Ericsson’s 5G-ready core solution through its subsidiary AeroMobile, a global inflight connectivity provider and registered mobile network operator. The contract is the first step of a long-term strategic collaboration between the two companies, which will focus on areas like 5G and the Internet of Things.” It went on: ”Panasonic Avionics can apply the 5G-ready core across a wide and ever-expanding range of markets, enabling connectivity for users not only onboard aircraft and ships, but also for the huge Internet of Things communication.” IFExpress notes the 5G is touted as the next generation of mobile technology because it “has the capability to radically lessen latency, accelerate download and upload speeds, enhance network reliability and spectral efficiency.” With this data, they also have the potential to support IoT development, by considerably escalating the number of devices that can connect to the network simultaneously.” Get the data picture? Stay Tuned on this one, soon we will talk more about data standardization and future data applications.
digEcor & IFPL
We like it when two companies in our industry combine their thoughts to develop a better product offering. We saw this during APEX Singapore this year when digEcor, in conjunction with partner IFPL, unveiled their GLIDE inseat power solution on AirAsia’s A320neos. The development effort was a collaborative one between digEcor, IFPL and Miras Aircraft Seating. The deal with AirAsia totals 55K seats and because AirAsia is a low-cost carrier they required a low-cost solution. This makes sense since inseat power is more and more significant as passengers are bringing their own devices onboard and the system is Wi-Fi driven by the onboard inflight connectivity. In fact, many LCCs are now looking to Wi-Fi for their IFE solution. From a hardware perspective, IFPL’s USB outlet is backlit and we understand that when power is available the unit is lit, making it easier for the passenger to find on the seat arm. If you are interested, we’ve attached images of the seat arm with the IFPL USB outlet and digEcor’s SEB!
Qatar Airways has implemented AeroDocs software from Arconics, a ViaSat company, to provide a single centralized repository to revise and track all operational and non-operational company manuals and documentation for operational readiness. The ability to create, author, edit and mark all changes in a visible manner over the web enables team members to easily keep abreast of, and be alerted to, relevant procedural modifications as and when they happen.
The Seattle Times wrote: “In a surprise move, Boeing announced Monday that Boeing Commercial Airplanes chief executive Ray Conner will step down from that position and be replaced by General Electric senior executive Kevin McAllister. In 2015, the Boeing board granted Conner a special award of 50,000 shares ‘to encourage him to forgo an opportunity to retire in the near future.’ With that award vesting on Dec. 1, 2017 provided he stayed at Boeing, it was expected that he would retire about then. Those shares are worth $7.35 million.” (Editor’s Note: Not a bad deal – $7 million & change for staying at Boeing for 2 years!)
Heard about Media Box? The Media Box, which Media Carrier offers as an exclusive service to tourism companies in particular, operates as a web-based service and can be easily and conveniently used with any web-enabled device. To download their preferred business magazine or their usual morning paper, guests connect to the Media Box of the airline or hotel and gain access to their own personal reading material. Newspapers and magazines are presented unabridged and in the same layout used in the print versions, and can be browsed through easily and intuitively – check out this image. Even after downloading, the downloaded publications remain available to the reader for an unlimited time. Established in 2011, the company is a subsidiary of the Munich-based MELO Group, whose central divisions are built on the two pillars: media and logistics. Media Carrier specializes in marketing and distributing digital content. It supplies the travel industry with e-papers through the Media Box. The digital media library is now successfully deployed with e.g. Lufthansa, Austrian Airlines and Eurowings as well as in more than 1,000 luxury and five-star hotels worldwide.