The agency’s Spafax Profile with Amazon Alexa and Business Traveller TV solutions are nominated in the “Best Use of Artificial Intelligence” and “Best Native/Sponsored Content Program” categories, respectively.

London | October 19, 2018– Global content agency Spafax was nominated this week for two B2B Brave Awards, an initiative hosted by global media platform and Europe’s largest marketing website: The Drum. The B2B Brave Awards celebrate excellence in B2B campaigns produced for digital and Out-of-Home as well as strategic initiatives in data, artificial intelligence, PR, social media and more. The awards are judged by a panel who have extensive experience in the B2B industry, including representatives from Stein IAS, LinkedIn, IBM, Momentum Worldwide, Adobe, MRM McCann, Ogilvy and more.

Spafax is a finalist in the following two categories:
1. Best Use of Artificial Intelligence: Spafax Profile with Amazon Alexa for American Airlines
2. Best Native/Sponsored Content Program: Business Traveller TV

In its announcement revealing this year’s finalists, The Drum noted the panel of judges were particularly impressed with the submissions in the “Best Use of Artificial Intelligence” category. Adobe’s Senior Strategic Business Development Manager, Creative Agencies, Creative Cloud Enterprise, Chris Duffey said:

“The brands and businesses that embrace the complexity of this new reality differentiated themselves by conducting a magical orchestration of creativity, data and media.”

Chair of the judging panel and Director of North America Agency Relations at LinkedIn, Lynn Badler said:

”Beautiful, emotional, provocative. These are not the adjectives we typically use to describe B2B creative. Many of this year’s entries pushed aside the notion that B2B brands are dull and boring. The bar was raised, the work across all categories was outstanding. I was inspired by the strategic plan for many of the programs, the engaging creative direction and the strong results. Was hard to choose winners in many of the categories.”

Niall McBain, Chief Executive at Spafax said:

“We’re thrilled to be listed as finalists in two categories for The B2B Brave Awards alongside industry leaders including Ogilvy, MediaCom and IBM. It’s a great honor to achieve this recognition and both nominations represent our commitment to deliver the best passenger experience through innovation.”

A full list of the nominations can be found here. Winners will be announced at the awards ceremony held in New York City on November 15, 2018.