Joins Lufthansa, Air Transat and others as momentum for seat-centric IFE builds at APEX

Seattle, WA | 13 September 2011 | — As the opening of the Airline Passenger Experience Association (APEX) Conference in Seattle approaches, the momentum behind “seat-centric” IFE grows unabated as Southern California-based The IMS Company announced that Austrian Airlines has chosen its RAVE™ inflight entertainment system for ten aircraft including four B777s and six B767s.

The order increases The IMS Company’s RAVE™ backlog to more than 60 aircraft, a number that more than doubles should all of the airline options for the system be exercised. Seven other airlines opting for RAVE™ include airberlin, Brussels Airlines, Lufthansa German Airlines, Air Transat and SriLankan Airlines, with additional announcements expected during the Conference.
Every seat in the two-class configuration of Austrian’s B777s and B767s will have a RAVE™ screen, according to Harry Gray, vice president sales and marketing at The IMS Company said. [Insert Austrian Airlines statement “We believe in your product”, says Alexandra Strobl, director of Product Development for Austrian Airlines. “It is smart and simple, for Passengers as well as for airlines. And that approach suits the Austrian spirit.”

RAVE™ is a new concept in inflight entertainment that improves upon traditional systems by leveraging the best attributes of traditional AVOD systems with the characteristics of portable-player IFE. The concept is gaining considerable traction in the inflight entertainment industry.

RAVE™ gives The IMS Company an opportunity to apply more than 15 years’ experience providing IFE expertise to others by way of engineering services support to its own fully certified AVOD product with a system architecture that reflects its positive experience as one of the industry leaders in portable media solutions.