• Leading in-flight entertainment content provider has signed a partnership agreement with Betria Interactive to bring its new FlightPath3D Moving Map and Destination ‘geotainment’ service to the global airline industry.

Knutsford, Cheshire, UK | September 3, 2013– Leading in-flight entertainment provider, IFE Services, has signed a partnership agreement with Betria Interactive to bring its new FlightPath3D Moving Map and Destination ‘geotainment’ service to the global airline industry.

The FlightPath3D solution is a fully integrated in-flight moving mapping service for airline passengers to enjoy in-flight. The service includes a flight preview ‘auto-play’ script broadcast during aircraft boarding, an in-seat interactive 3D map application with detailed satellite imagery and integrated street maps. This next generation product suite is enhanced by a new destination guide information service that updates relevant point-of-interest information periodically for an airline’s destination cities.

In August this year, Betria Interactive announced Norwegian as their launch FlightPath3D customer. Head of Business Development at Norwegian, Boris Bubresko, stated at the time that after evaluating all available in-flight map products on the market, “FlightPath3D delivered by far the most engaging passenger experience.”

“We’re delighted to add FlightPath3D to our innovative and growing product portfolio,” said Andy McEwan, CEO of IFE Services. “This very impressive product fits perfectly with our aim of providing world-class IFE solutions to our clients.”

“We’re very excited about our partnership with IFE Services.” stated Boris Veksler, President of Betria Interactive. “With the launch of our flagship product, FlightPath3D, we needed a strategic partner to help us accelerate our market reach. As a platform agnostic service provider, IFE Services’ top priority is delivering the best solutions available on the market and what is ultimately in the best interests of their clients.”

  • IFE Services and SmartTray announce strategic partnership for a winning combination in in-flight entertainment.

Knutsford, Cheshire, UK | August 30, 2013– Leading in-flight entertainment provider, IFE Services, announced today a strategic partnership with SmartTray International LLC.

“We’re very pleased and excited to include SmartTray in our portfolio of solutions for our customers,” said Andy McEwan, CEO of IFE Services. “SmartTray aligns perfectly with our focus to enhance the delivery of our world class in-flight entertainment.”

“The combined offerings by IFE Services, a very strong global content provider and leading innovator in the world of in-flight entertainment and SmartTray’s revolutionary IFE platforms, make for a winning combination,” said Nick Pajic, Founder & CEO of SmartTray International LLC.

IFE Services works with a broad client-base worldwide topping 50 airlines and cruise ship operators. The company’s headquarters are in Cheshire, UK with regional offices located in Madrid, Singapore, Santiago, Sao Paulo, Nairobi, Kuala Lumpur, Oberhausen, Johannesburg and Irvine, California.

Earlier this month, SmartTray X2 was nominated by APEX for the Avion Award for Best Achievement in Technology. The 2013 winner will be announced at the upcoming APEX/IFSA 2013 EXPO on 9th September 2013, in Anaheim, California.

SmartTray proprietary platforms, SmartTray X1, X2 and X3, make using portable electronic devices in-flight easier, help protect fragile devices from falling and breaking in-flight, greatly enhance the traveler experience and make the cabin safer for passengers and in-flight crews.