On Monday June 22, 2020 via a webinar (the foreseeable trend of the future), Burrana unveiled RISE, its latest, flexible and modular IFE platform, which they had planned to debut during AIX Germany this past April.

The presentation was primarily run by David Pook – Vice President of Marketing and Sales Support, who joined Burrana in September 2019 after spending the past 15 years at the Thales InFlyt Experience. “RISE was created to solve airlines’ most challenging issues regarding in-flight entertainment, while providing passengers with an experience unlike any other”, said Pook.

The RISE platform consists of hardware, software, apps, and services which can be scaled up or down depending on aircraft type and business need.

Enabled by shared hardware and a common 48VDC power backbone, the RISE platform can be configured to include seatback, wireless, or overhead entertainment, as well as in-seat power – or any desired combination of these. Modularity, flexibility and scalability are the key to this offering and all of these services can be ‘mixed & matched’ to each airline’s preference depending on route and aircraft type within their fleet.

Approximately 18 months ago, Burrana completed their acquisition of Rockwell Collins IFE division, which had a large installation base of PAVES. With RISE, existing PAVES Broadcast customers can upgrade their systems to provide passengers with a RISE entertainment experience for roughly 50% less than a new system. And given that there are roughly 1,300 older PAVES systems currently flying today this is clearly a good target market for RISE.

All the displays within the RISE platform are 4K Ultra High Definition (UHD) resolution and feature High Dynamic Range (HDR), large amounts of local storage, and robust processing power, packaged in a very thin and modern design. Each seatback display also supports integrated single-pin audio, Bluetooth, Near Field Communication (NFC), and the airline’s choice between USB-C or the industry’s highest power USB-A offering.

RISE leverages crowd-sourced data and intelligent algorithms to deliver a dynamic entertainment experience that adapts to the passenger as they use it. RISE offers Targeted advertisements that allow the airline to maximize ad revenue using an intelligent, media-independent advertising ecosystem. The ad tool allows for easy campaign creation where the airlines can create and manage their campaigns based on budget, impressions or expiration date using a simple web-based portal. Ads can be loaded, stored and served independently to entertainment media, breaking the 45-90-day media cycle. RISE also has a powerful and dynamic recommendation engine, and comprehensive accessibility settings will provide passengers an intuitive IFE experience that is uniquely theirs.

Airlines’ IFE management teams will also benefit. “We’ve been really clever about how we’ve architected our software, apps and services”, says Pook. “RISE has completely eliminated the need for time-consuming and expensive change requests, ATPs, and FSATs. Airlines will be able to add or remove apps from aircraft via a simple, web-based tool and make changes to their GUI by themselves, without the need for formal acceptance testing”, says Pook.

RISE also features numerous ultra-high-speed content loading options, including USB 3.0, removable SSD, Gigabit Ethernet, cell modem, and wireless. New content is added via an intelligent ‘delta’ load, so titles are immediately available. Also, content is loaded in the background and can be done on the ground or inflight, assisting aircraft to depart on time.

Additionally, RISE also offers easier maintenance and is roughly 30% lighter than competitive solutions. Burrana states their seatback IFE solution offers $16-45K in fuel savings per aircraft per year. They support this statement by offering: 1) Intelligent power sharing that uses a proprietary load shed management that enables them to deliver power to the entire aircraft with fewer, lighter LRUs, 2) Ultra-thin, lightweight seatback displays that are 10mm thin, 3) 4K overhead displays that are lighter, with higher resolution that translates to the need for fewer installed displays within the cabin, resulting in weight reduction and 4) A single capable server that supports seatback, wireless and overhead, all from a single 4MCU box.

Due to the pandemic, Burrana has adjusted their time-to-market and taken a scaled approach to the launch of the various RISE offerings. RISE Power will be available for retrofit on single and twin aisle aircraft starting in Q1 2021 and available for linefit installations in 2022. The RISE 4K Overhead product will be available for retrofit in 2021 and linefit on Airbus in 2022. RISE Wireless retrofit installations will commence in 2021 with linefit in 2022. And the RISE Seatback product will be available for retrofit installations in 2022 with 2023 the target for linefit.


Bluebox & Retail inMotion

Yesterday, Retail inMotion, a provider of retail, logistics, and crew management solutions, announced its latest partnership in support of In-flight Entertainment Systems (IFE) integration. Retail inMotion is partnering with Bluebox Aviation Systems to offer an enhanced touch-free retail proposition for airlines worldwide.

Through this partnership, airlines will benefit from a deeply integrated, end-to-end solution in establishing new and innovative sales channels in the post-COVID-19 world.

“Airlines today face an increasingly challenging and evolving environment in meeting the levels of service passengers have come to expect over the last number of years,” said John Vaughan, Head of Product Management at Retail inMotion. “By combining the expertise of Retail inMotion and Bluebox, we can help airlines address these challenges both now and in the future while increasing ancillary revenues.”

“Airlines wish to get back to delivering in-flight experiences that delight passengers without compromising the safety protocols that are being implemented to protect both passengers and cabin crew,” states David Brown, Director of Business Development at Bluebox. “In partnership with Retail inMotion we’re offering a touch-less shopping experience for food, beverages and other goods on our battery or aircraft-powered wireless IFE platform, Bluebox Wow. Virtualizing the trolley and facilitating touch-less payments, we’re enabling passengers and crew to maintain as much social distance as possible, while keeping open an important revenue stream for the airline.”

Bluebox Wow already supports the hygienic provision of seatback information such as in-flight magazines and safety cards. However, the current environment expedited the need to deliver a touch-less payment option that integrated smoothly with the inventory management systems on board,” added Brown. “Working with Retail inMotion, we’re now able to bring that virtual trolley experience to market.”


COLLINS

Collins Aerospace Systems has developed and implemented a multi-tiered solution that converts passenger aircraft into a cargo configuration, allowing airlines fleet flexibility to transport critical medical materials, goods and other freight in response to the COVID-19 pandemic. The quick-turn conversion, available for any passenger aircraft model, can be completed in as few as seven days and involves removing seats to allow a substantially higher volume of cargo carriage on the main deck floor. The aircraft can easily be converted back to a passenger configuration when the airline desires.

Through its Integration Engineering facility in Everett, Washington, Collins Aerospace has an extensive history in aircraft modifications and is able to offer Engineering Order (EO) solutions for rapid conversion as well as Supplemental Type Certification (STC) for cabin modifications to carry greater weight and various cargo types for longer-term flexibility. Cabin reconfiguration solutions may be implemented with the FAA or EASA approvals.

“The current situation has increased the need for airlines to deliver critical medical goods to locations around the globe,” said Trevor Skelly, general manager, Integration Engineering for Collins Aerospace. “Collins Aerospace is committed to using our cabin conversion expertise to assist our customers and ensure the important work of aiding the world in the fight against this pandemic continues.”


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