Amsterdam and Mumbai | July 22, 2014– AirFi and Western Outdoor Interactive (WOI) have signed a partnership agreement, enabling AirFi to distribute WOI content, and offering WOI to provide their customers with a new in-flight entertainment (IFE) offering. The AirFi box can now be equipped with over 400 different magazines, games, TripAdvisor offline, newspapers and many other entertainment and concierge services.
The AirFi box is the world’s first and only portable IFE solution. With AirFi, airlines can operate the most flexible, scalable and yet most cost effective IFE solution for passengers using their own device, independent of the type of aircraft. Equipped with or without in-seat entertainment, AirFi provides a WiFi network, and is not in any way connected to the aircraft, creating an alternative in-flight entertainment solution. The AirFi Box is designed to be integrated into existing airline supply chain logistics and to comply with the latest regulatory guidelines for connected devices.
Job Heimerikx (CEO at AirFi) says, “Working together with WOI is a great step forward in enriching the user experience of AirFi. It complements the content that is already available and allows our airline customers to pick and choose the required content or upload their own content to create the right brand and passenger experience.”
V K Narayanan (Vice President, Marketing & Services at WOI) says, “AirFi provides us a great opportunity to further distribute our content and services, to both our existing and new customers. We are pleased to be part of this next innovation in in-flight entertainment and are looking forward to shaping the future together with AirFi.”
- Airlines without on-board WiFi capabilities have a new, low cost and flexible alternative to offer their passengers a ‘connected’ experience with chat, games and ancillary sales.
Amsterdam, The Netherlands | March 21, 2014– MI Airline is proud to announce the AirFi Box and AirFi Platform. AirFi is a compact, portable, battery-powered and self-scaling WiFi network, not in any way connected to the aircraft. The AirFi Box is designed to be integrated into existing airline logistics and is suitable for creating an alternative Inflight Entertainment for all flights.
The AirFi Platform provides passengers with a large range of options when they connect their own tablets or smartphones to the network: they can order tax-free or catering products during the entire flight, play (multiplayer) games with other passengers, on-board chat, read destination information, enrol in airline loyalty programs or report faulty seats.
Nicolas Peeters (VP Engineering at MI Airline) says: “Additionally, the AirFi Platform is directly integrated with MI Airline’s crew empowerment tablet solution, ‘Connected Crew’. This enables airlines with a complete ancillary sales infrastructure, creating true passenger centric operations. Airlines can also develop their own applications for passengers and cabin crew on the AirFi Platform, creating the exact brand and customer experience they envision.”
In short: AirFi is classified as a T-PED (Transmitting Personal Electronic Device), offers lightweight multiplayer games, product catalogs, inflight ordering, (miles) payment capabilities using ‘Connected Crew’, digital magazines and newspapers, surveys, (group) chat, high value targeted advertising, destination information and basic flight information. AirFi is scalable and flexible without any modification to the aircraft.