The opening salvos from the WAEA (Now APEX) were as expected with virtually every speaker mentioning or displaying iPad-isms. Marketing and futurist, Sarah Davanzo, as keynote speaker opened the conference with her separating the consumer into “eggs” and “snowflakes”. At odds, the two crowds are diametrically opposed, much like extraverts and introverts. At last I found out that I am an “egg flake” because energy drinks and coffee move me from the passive mood to an active one. Sarah may not agree. And speaking of mood, the next thing is a marketed mood stage. The best take-away was the so-called “cathedral effect” that causes newbies to a building or plane to “look up”. It seems that designers are setting a mood stage on an airplane when they add LED soothing lights or projected clouds and stars. Think of the value of this to teenagers in auto backseats!

The portable media player sessions were another source of ‘wonder and excitement’. We all wondered why a few declined to be there and were excited by the statements of the ones who were. The “iPad” word was bandied about by the Stellar representative but we must tell you that we did not really understand, or for that matter, believe what he said. Stellar is employed by Jetstar Airlines to get the iPad and conent on their aircraft. Phantom Media/Blue Box started this initiative six months or so ago. But there was a brouhaha and they got in a bit of hot water over their claim of “studio early window” approval. As far as we can tell, here is the view from those who know: 1. Apple doesn’t give a hoot about IFE…they sell millions and will continue to do so. IFE, today, is a niche market. 2. The only way to really insert early window, encryption and decryption software into an iPad with limited Apple dev kits, is to “legally” jailbreak it. Of course, one can “non legally” do the same, probably, but will studio content hackers bless it enough for early window content? One source says 5 out of 6 studios have not approved and they were even sure of the supposed one that did. In reality the real question is the early window release going to remain. Certainly no, one guru told us. Further, what’s the point of all this early stuff when studios are down to a few weeks on their early release exclusivity and airlines use up half of that time during the content encrypt and upload process. Keep an eye on this one iPad watchers and don’t forget that within a few months there will be a whole mess of Windows and Android handhelds out there. Installed IFE is on a crash course with the handheld market. Period!

Dave Sampson, Mezzo gave us a quick course on the Mezzo rewire. Check out their website. It seems that they have become platform agnostic, while still supporting their eDigital units. Sounds like the right move to us. And by the way, here is a quick pic of the little Android baby he was toting in his pocket. Looks like a Dell PMP to us, and it really has a GREAT screen. Boy, things rate getting interesting and more interesting by the minute.

The Long Beach Conference & Exhibition Center is the location of the 31st annual WAEA for the inflight entertainment crowd. If you are coming, here is a good place to start: the free Long Beach iPhone App: Downtown Long Beach. A waiter at the Rock Bottom Brewery and Restaurant sent us to it as a good source for the city and more information on the free red bus that covers a lot of the Conference vicinity and downtown dining hotspots. We got recommendations about the following pubs and eateries near the Center as follows:
PF Chang
The Auld Dubliner
California Pizza
Rock Bottom Restaurant and Brewery
Pictures have been posted on Flickr – WAEA & AIX Day 0.

Welcoming Reception
Probably ranking as one of the best, this year’s get-to-know-get-together on Sunday night really clicked. The food was great, the bar was fab and the crowd was jovial. What more can you say – while the regulars were there saying, “You have gotten fat!” and the newbies were saying, “How thin you look,” and we were there writing it down. We were glad to see the likes of Michael Childers, John White, Neil Morgan, Rich Salter, Jim Snyder, Geoff Underwood, Linda Palmer, Wendy Campnella….the usual suspects. Check out the photos.

Sneak Peek: You are looking at a complete wide-body shipset of HD IFE from Lumexis…this is a first. After all, they were the first IFE vendor we know who brought a full single-aisle shipset of IFE to the WAEA conference a few years back. Amazingly, the servers (solid state) that powers the whole rig are about 4 MCU…and one is a mirror – they could operate the whole plane, full content from one. The transparent seat group in front of the IFE demonstrates the seat wiring (or lack thereof). Two power wires and a F.O. cable…the whole harness is smaller than the wire to a floor lamp. State of the art, Lumexis.

Disembarking iceland air at Akureyri Airport

OK, OK, let the “I-told-you-so’s” begin. The volcano got us. We left Seattle with assurances if we left 2 hours early, the airport would still be open – NOT! In fact, it seemed a bit suspicious that over half way thru the flight (beyond the turn back point) we got the bad news. Well, I say news, I mean the speakers on that B757 were so crappy that between them and the lilting Icelandic patois, we had no idea where were going to land. The answer was a small town airport at the end of a fjord.

Actually, inconvenience not included, landing at a remote airport has scenic advantages. You see, the town of Akureyri is on the north central part of Iceland and cleverly placed at the end of two mountain ranges. The landing approach was somewhat clouded in fog and mist and we broke out at what appeared to be around 500 feet, so we must have been on some kind of precision approach. Looking out the windows when we broke thru was interesting, to say the least. It was quite similar to the old Hong Kong city airport Kai-Tak. In this case, the mountains were a few thousand feet higher than the plane and the dogleg at the outer marker brought back memories.

IFExpress arrives in Iceland

While on the subject of Icelandic Air, the less said the better. We are still trying to figure why they left Seattle?

A word must be made about the airline food. Here it is: expensive & awful…that’s two words but they both fit the scenario. For example: For a measly $7 bucks, one could obtain a 3″ healthy wrap comprised of a tortilla, some limp lettuce, a bit of feta cheese, and carrot slivers. Bring your own food…the water is still free.

Upon landing in Akureyri at 4:20 a.m., we were greeted with 37-degree weather; the rain and snow were a nice touch, too. Let us note, the Icelanders are fairly nice people but I expect the leaving to be hell. We shot thru Immigration via two rather disinterested public servants to a customs inspector who wished us a pleasant 5 hour bus ride! On to Reykjavik.

Iceland is an island of inconsistencies. The scenery fluctuates between the boredom of Eastern Washington sagebrush country…without the sagebrush and spectacular, snow-capped vistas. One minute the 3000 foot high, snow covered mesa’s come popping out of the ground fog and low hanging clouds, and the next…nothing. Flat, rocky land is next with seemingly little in the way of people or animals. The trip rolls around no less that 5 fjord/saltwater estuaries and the road crossed virtually one hundred ocean bound, clear water streams. There must be one heck of an anadromous fish population, however, we saw no one fishing…in fact, and we saw no one at all. I seems that in May, Icelanders go on vacation, probably to Spain or somewhere warm

A white-knuckle approach

Driving map of Iceland

Interestingly, with excellent access to salt and fresh water, we expected a marina and/or a boat or two. None were to be found except for one commercial boat in one small northern town.

No people, no boats, few tractors and a bunch of boxy houses set in an idyllic setting adds up to dichotomy. Perhaps May is not the yardstick. January, now that is the true measurement of the place and thankfully, we missed it. We did not miss two snowy passes but the roads were clear and thanks to my IPOD, trucking (Ok, bussing) was generally enjoyable. We should note that we have no idea how much the half way, road stop cost us for snacks. We could find out, but 1300 kazoozies seemed like a lot for 2 cokes, 2 waters and a coffee.

There is apparently plenty to do in Iceland and it is quite reminiscent of New Zealand. Although, the latest economic situation has made pretty much everyone eyeing your wallet, we had no trouble there, they just wanted your money and did not understand service was to be traded for it. Hell, I would have accepted a smile but they seem to be in small supply there.

The great 6-hour overland magical mystery tour

As Iceland is the land of volcano’s they were strangely absent from our drive while the air seems to leave a bit of grit in your nose and eyes but clouds are not evident. For almost a month now, I have been trying to pronounce the name of that troublemaker and it was a very nice Finnish lady who explained it in a straightforward manner. Rather than try to put the process together, we found that three words and a lilting emphasis on the “L’s” make a plausible pronunciation: AYA-FIOLA-YOKUL. Try it and amaze your friends. We even fooled a couple of natives.

It is getting hard to read so I’ll sign off for now…TJW.

PS. Upon leaving Iceland, we encountered the most incredible MESS in an airport I have ever seen in all my years of flying. The small Keflavik airport coupled with an inept Icelandic Airlines staff resulted in the biggest cluster-scrum ever! Imagine – thousands of people in a tiny airport with one feeder line for passengers, cops that avoided the melee, an airline staff that was surly, pushing shoving fights, HORRID security, expensive food and drinks, late flights to accommodate all who were in line….and you have a small picture of the problems there. Missed one day travel, landed in CPH and it was pouring rain at 4:00 PM. Gosh, we love to travel!