Isle of Wight, UK | April 13, 2017– IFPL are delighted to announce that the 2017 AIX was their best ever, with record interest shown in their innovative products and solutions.
Visitors to the stand were the first to try their latest NFC PIN on-screen high-value contactless payment product. Using the IFPL NFC payment system, passengers can quickly and securely buy not only low-value items such as beverages and food, but higher-value items including perfume, luxury gifts and high-end audio technology.
Mark Reed, IFPL Director North America said: “The IFPL team and I were thrilled to welcome record numbers of interested parties to our stand to discuss how our products can not only enhance their customer experiences, but can also increase ancillary revenue for them too.”
IFPL also demonstrated its new USB-C range, including the Rapid Fit USB-C variant and the USB-A and C combination. The USB-C demonstration can be seen in the Runway Girl Network Video. This ingenious unit has patent applied for status and enhances passenger experience by providing data and power with industry-leading reliability.
IFPL led the way in demonstrating seamless seat integration with the Nexus integrated seat arm concept and also a collaboration with Mirus Aircraft Seating. The new product features integrated USB-A, integrated capacitive touch Passenger Control Units, tray table inductive charging and an embedded solution with NFC and breakaway audio.
David Thomas, VP Business Development adds: “At IFPL we are passionate about what we do and this can be seen in the continual development of our product range. AIX has been a great boost to us and we look forward to following up on the connections we made at the show.”
If you were unable to attend AIX or would like more information about IFPL’s product range, please visit www.ifpl.com or email: firstname.lastname@example.org
Here we go again! The next few issues of IFExpress will update you on what we saw at AIX 2017 – and there was a lot. We should note that while we received no show data from the PR/AIX troops, we can tell you it was BIG. Again this year, there was an IFEC Zone that was dedicated to everything inflight entertainment and connectivity related. So here we go!
SIE & Dassault Systemes
Summary: Dassault Systemes and SIE have teamed to facilitate the development of “License-to-Fly” (LTF), a software development tool that greatly accelerates the design and certification process. As many people know, Dassault Systemes is the provider of the aerospace industry standard 3D engineering tool CATIA, and SIE is the highly-regarded Aircraft Engineering & Certification firm responsible for numerous TC & STC projects.
LTF allows engineers, on an ongoing basis, to integrate the design development with the certification requirements thereby speeding up the Aircraft Certification process and reducing the overall cost by as much as 15%. Known within Dassault as “Collaborative Innovation”, there is a continuous feedback loop between the design and the certification database verification that reduces error and rework in the development process.
LTF is a software design tool that enhances the standard CATIA 3D design process and aids the design engineer in understanding if their design meets certification – the key here is it tells them when they make the change with the License to Fly software if the design change is compliant with regulations, thus saving time.
Historically, designers were forced to develop drawings then check the final product/result against certification standards and by removing the “check” step days are saved in the design development process. The net result is time and labor savings and assurances that redesigns will not be required after drawing submissions. Furthermore, License to Fly permits cost efficiencies to customization. Today everyone is pushing for standards because the process of certifying custom design is so expensive, this product recognizes that customization is key and makes it affordable and efficient while doing so. The Dassault/SIE team makes a lot of sense – Dassault knows the software (CATIA) development side of the equation while the SIE folks are certification experts and the combined product will greatly improve the quality and time to market of the aircraft interiors components/assemblies that they design. Readers, expect to see a lot more written about this “smart” software.
“License-to-Fly is quite simply a huge game-changer. LTF is the design/certification tool that moves the historically separate activities of aviation design engineering and subsequent certification work from a serial process to an integrated flow. The result: lower costs, shorter development time, higher quality design packages, and comprehensive compliance to regulations. It’s an enterprise win-win for everybody,” stated John Courtright of SIE.
(Editor’s Note: IFExpress really believes that this product will change the design process. Further, we firmly believe this will be one in the many steps in the future of computer aided design in aviation. Think about this: future software technologies in almost every part of the airplane business will probably be seeing change within the next 5 years and this CATEA design development will improve and speed the design process. Additionally, the SIE people will most likely be undertaking an entirely new business sector as well.)
“Alexa, is my Lufthansa flight on time today?” If you think your Amazon Alexa is just for your home and ground-based information – think again. Spafax demonstrated their launch of a new Alexa skill as an IFE industry first – and IFExpress LOVED it! To give you a better idea here is what their press release says: Global content, entertainment and media agency Spafax announced its new Spafax Profile Skill for Alexa, Amazon’s revolutionary voice-activated personal assistant. This fun, interactive service will be the latest addition to Spafax’s successful Profile entertainment personalization platform. Set to debut at the Aircraft Interiors Expo in Hamburg, the Spafax Profile Skill combines Spafax’s proprietary entertainment technology and Amazon’s open APIs to create a dynamic voice-activated personal assistant with complete knowledge of an airline’s entertainment offering. Passengers will be able to ask Alexa about what movies, television shows and music will be available on their upcoming flight, get detailed information about individual programs and more. “The Spafax Profile Skill will further enhance the pre-flight experience, a key point of contact between airlines and their customers,” said Kevin Birchmore, Director Sales, Technical Products & Solutions, Spafax. “We’re always looking for ways to evolve our digital products and the Alexa Skill is very much in line with our vision for passengers to interact with an airline brand across multiple platforms and services.” The Spafax Alexa program is divided into 3 phases. Phase 2 will allow the passenger to view the airline entertainment content pre-flight and create a playlist after login. Phase 3 will sync with the passenger’s personal device at the seat. Presently, the service allows the passenger to view the entertainment content pre-flight and ask specific questions regarding flight status, etc.
(Editor’s Note: If you are an airline and you want to improve your airline profile skill you probably want to get a demo of the Spafax Alexa feature and consider adding this to your passenger app! More importantly, IFExpress cannot wait until this feature becomes available and we can test and use it on our Apple Watch!!)
Here is a summary of the updates we received from the Gogo team at AIX
• Gogo has line fit for the A320, A330 and A380 for 2Ku we believe.
• Gogo is using the MODMAN (modem manager) from Kontron.
• Live television will be enabled in 3Q/4Q of 2017 and the first customer for the product will be Delta Air Lines.
• Presently, Gogo is running a 90 day 2Ku test in conjunction with Lufthansa Systems BoardConnect on Virgin Australia. The test is on a 737-8 and if all goes well it will go on the rest of the fleet.
• Currently there are 13 2Ku customers, two of which are Delta Air Lines and American Airlines.
• Gogo has recently partnered with SES for more transponder capacity.
• The company is targeting 200 installs of 2Ku by yearend 2017 and currently has a backlog of 1500 aircraft. Gogo states their focus right now is on the 2Ku product.
• Gogo is focusing moving their services beyond the passenger and now has 50K+ flight attendants connected. Their system also offers real-time credit card validation. Delta Air Lines will have their EFB’s connected via Gogo, as well as, their real-time weather service. The company noted that weather services are a key component of their cloud sourced data.
• ATG Next Generation is expected by year-end with a flight test in early 2018. The service will use a new antenna on the aircraft and new ground-based hardware as well. The hardware within the aircraft will mostly be the same but potentially with a new modem. Gogo states that the cost of upgrading to the ATG Next Gen will be relatively low because of this.
The following headlines sum up the news from Lufthansa Systems at AIX:
1. Surfing above the clouds: Lufthansa and Austrian Airlines going online on short haul and mid-range flights too
• Lufthansa and Austrian Airlines starting next phase of testing to include free
service to passengers
• Internet access also on inner-European routes
• Product launch in the first quarter, initially on 10 Airbus aircraft from the A320
• Three service packages available in future, priced at EUR 3, EUR 7 and
• In the first quarter of 2017, the number of Lufthansa aircraft fitted out with Internet access will rise to around 20. One by one, the entire Lufthansa A320 fleet is to be equipped with the latest advanced technology by the middle of 2018. The re-fitting of all 31 aircraft at Austrian Airlines is planned to be completed before the end of April 2017. As well as Lufthansa and Austrian Airlines, Eurowings also has plans to bring the Internet on board its
aircraft – estimated launch is to be by the end of the first quarter 2017. A total of 69 Eurowings aircraft are to be fitted with the systems by the summer of 2017.
2. More than in-flight entertainment: The digital BoardConnect platform from Lufthansa Systems
• Lufthansa Systems presents BoardConnect 5.0 as the perfect platform for digitalization in the aircraft / mCabin enhanced with new features and apps
BoardConnect enables passengers to stream content from an airline’s entertainment offering to their own tablets or smartphones during a flight. The BoardConnect product suite is available in three hardware versions. In addition to the permanently installed classic BoardConnect IFE solution, there is also the flexible BoardConnect Portable version. It combines all of the technical components in a single device which can be installed quickly and easily on any aircraft. BoardConnect Portable received the Crystal Cabin Award at AIX 2016. The third option available is the BoardConnect Plus connectivity solution. Lufthansa Systems is responding to the growing demand for new on-board digital services by further developing its software – with the new BoardConnect 5.0, which runs on all three versions of the system. BoardConnect 5.0 features a fresh design with a new user interface and an open platform architecture.
“Our digital BoardConnect platform is far more than just a pure IFE solution. Airlines can use it to significantly improve their passengers’ digital experience and further personalize their services. It is also part of our company strategy to share our expertise so that our customers can achieve their digital transformation goals,” said Norbert Müller, Senior Vice President BoardConnect at Lufthansa Systems.
The core of the digital BoardConnect platform is its open architecture. New technologies have turned BoardConnect into a kind of cloud provider above the clouds. It enables airlines to run their own applications in the aircraft on the basis of BoardConnect. This also applies to applications from an airline’s external partners, and it supports use cases for crews and passengers. The solution makes it easier for passengers to use on-board services as well. They simply have to connect to the on-board WiFi to access all of the connected services via a standardized user interface. The layout can naturally be adapted to the individual corporate design of each airline. BoardConnect 5.0 gives airlines numerous options for integrating new offers and generating additional revenues. The platform is designed for fast and easy technical integration.
Connectivity is the future of IFE, because on-board Internet is the prerequisite for real-time communication, streaming live events and additional services from external partners. Connectivity thus remains a focal point at Lufthansa Systems – for airlines both inside and outside of the Lufthansa Group. Among other things, the aviation IT specialist is currently working with its partners Inmarsat and Lufthansa Technik to install broadband Internet on the short- and medium-haul fleets of Lufthansa, Eurowings and Austrian Airlines.
3. Lufthansa Systems and Waves Audio demonstrate Waves Nx 3D Audio and Head Tracking for inflight entertainment systems at AIX
Lufthansa Systems and Waves Audio ltd are collaborating to bring a superior and immersive 3D Audio & Surround Sound experience to airline passengers.
• Waves Nx is a high-end 3D audio solution that works with any grade of standard stereophonic headphones, offering tremendous sound quality improvements using preexisting hardware.
• Waves Nx greatly reduces ear-fatigue, allowing users to listen to audio content over headphones for prolonged periods of time with no discomfort.
• Waves Nx enables listening to 5.1 and 7.1 content over regular headphones, bringing an unprecedented cinematic experience to in-flight entertainment systems.
4. Lufthansa Systems – the right IT partner to help airlines go digital
Everyone is talking about digitalization. Many companies are wondering how to future-proof themselves in the digital world. Lufthansa Systems turned this vision into reality a long time ago. For years, the aviation IT specialist has been advising and supporting airlines in their digital transformation, demonstrating what sustainable airline processes can look like and helping customers implement concrete projects. The spectrum includes solutions and consulting services for improving the efficiency and differentiation of all aspects of an airline as well as for optimizing the entire travel chain for passengers.
5. Lufthansa Systems acquires new customers for its digital BoardConnect platform
• Use cases at Azul Linhas Aéreas, EL AL, Air Dolomiti and Lufthansa Group airlines demonstrate the flexibility of the BoardConnect product suite
Azul Linhas Aéreas (Azul) is the first American customer for BoardConnect Portable, EL AL has opted for the portable version in addition to BoardConnect Classic, and the installation of the connectivity solution for Austrian Airlines, Eurowings and Lufthansa is progressing. BoardConnect Portable has also been successfully implemented for Air Dolomiti. This wireless in-flight entertainment (IFE) solution from Lufthansa Systems will soon be in use on more than 300 aircraft worldwide. The corresponding app has been downloaded over 5 million times. Lufthansa Systems is therefore heading into the Aircraft Interiors Expo (AIX) in Hamburg this week (April 4–6) with a series of success stories as well as numerous new features to present for its BoardConnect and mCabin product suites.
Airline is first to adopt joint solution for real-time, space-based alerting system for flight tracking
April 18, 2017– SITAONAIR, Aireon and FlightAware today announce that Malaysia Airlines will be the first SITAONAIR airline customer to benefit from a revolutionary flight tracking partnership.
Under the agreement, all Malaysia Airlines aircraft will have access to minute-by-minute, 100% global, flight tracking data, delivered by SITAONAIR’s AIRCOM® FlightTracker.
This solution will enhance the existing SITAONAIR AIRCOM® FlightTracker by adding Aireon’s space-based Automatic Dependent Surveillance-Broadcast (ADS-B) data to the existing data available from FlightAware’s multiple global sources, complementing active Air Navigation Service Provider (ANSP) Future Air Navigation System (FANS) activity data.
By incorporating this data, Malaysia Airlines’ aircraft operations center will receive real-time position updates of its airborne fleet globally. Aireon’s space-based ADS-B data will also resolve any existing data feed coverage gaps that remain, particularly over oceanic and remote airspace, where there is currently no surveillance.
No new avionics or modifications are needed for aircraft to take advantage of this new service.
“Real-time global aircraft tracking has long been a goal of the aviation community,” said Captain Izham Ismail, Chief Operating Officer, Malaysia Airlines. “We are proud to be the first airline to adopt this solution using space-based ADS-B data as part of SITAONAIR’s AIRCOM® FlightTracker.”
Paul Gibson, Portfolio Director, AIRCOM®, at SITAONAIR, said: “With the addition of the Aireon SM data, via FlightAware, to SITAONAIR’s AIRCOM® FlightTracker, combined with our active monitoring and automated alerting capabilities, Malaysia Airlines will be at the cutting-edge of real-time flight tracking technology. With access to up-to-the-minute reporting, Malaysia Airlines will know the location, heading, speed and altitude of all aircraft in its fleet, at all times, and be alerted to any exceptions.”
In November 2016, Aireon, FlightAware and SITAONAIR announced a new partnership to deliver Aireon data via FlightAware to SITAONAIR customers. FlightAware provides a combination of global air traffic control data, aircraft datalink information and terrestrial ADS-B data through a secure streaming data feed.
Once the Aireon system is operational, expected in 2018, airlines already using SITAONAIR’s AIRCOM® FlightTracker will automatically begin seeing the new Aireon data appear in their systems without the need for costly modifications.
“In addition to not requiring any new avionics or modifications to their aircraft, Malaysia Airlines will seamlessly gain real-time flight tracking ability of its fleet, even in areas where regional Air Navigation Service Providers do not have full surveillance,” said FlightAware Chief Executive Officer, Daniel Baker. “The result will be that Malaysia Airlines will have greater visibility of their aircraft’s exact location.”
Aireon Chief Executive Officer, Don Thoma added: “Malaysia Airlines has taken a lead role in the industry since the tragic events of 2014. Real-time, global flight tracking, anywhere on the planet will further their safety goals, by allowing Malaysia Airlines to track their aircraft anytime, anywhere.”
Aireon’s space-based ADS-B system will offer a global solution that works for all ADS-B Out equipped aircraft everywhere. ADS-B Out mandates have been passed by ANSPs and industry governing bodies around the world, resulting in operators automatically knowing that their aircraft are properly equipped.
The Aireon service will be operational in 2018, shortly after the completion of the Iridium NEXT satellite constellation. On January 14, 2017, the first 10 Iridium NEXT satellites carrying the Aireon ADS-B hosted payload were successfully launched from Vandenberg Air Force Base in California on a SpaceX Falcon 9 rocket. In total, the constellation will consist of 66 operational low-earth-orbit satellites providing global coverage. The service will also provide Air Navigation Service Providers with global aircraft surveillance capability, and is expected to help reduce fuel costs, increase safety and enable more efficient flight paths.
- MAX program continues to execute on track, on time
- Airplane scheduled to deliver to customers in 2018
Seattle, WA | April 13, 2017– The Boeing [NYSE: BA] 737 MAX 9 completed its first flight today in the skies above Puget Sound. The 737 MAX program achieved the milestone on schedule, beginning a comprehensive flight-test program leading to certification and delivery.
“The MAX 9’s first flight is another milestone that continues the program’s strong track record of progress,” said Boeing Commercial Airplanes President & CEO Kevin McAllister. “The MAX family of airplanes offers more value than any competitor and its strong market acceptance is reflected in over 3,700 airplanes on order from 86 customers around the world.”
The airplane completed a successful 2 hour, 42-minute flight, taking off from Renton Field in Renton, Wash., at 10:52 a.m. local time and landing at 1:34 p.m. at Seattle’s Boeing Field.
Piloted by Boeing Test & Evaluation Capts. Christine Walsh and Ed Wilson, the airplane performed tests on flight controls, systems and handling qualities. The MAX 9 will now undergo comprehensive flight testing before customer deliveries begin in 2018.
The 737 MAX 9 is the second member of Boeing’s industry leading 737 MAX family, with a maximum capacity of 220 passengers and a range of 3,515 nautical miles.
“The 737 MAX team continues to fire on all cylinders,” said Keith Leverkuhn, vice president and general manager, 737 MAX program, Boeing Commercial Airplanes. “Each new milestone we meet builds knowledge and experience that gets leveraged to keep the program moving forward on track.”
The 737 MAX family has been designed to offer customers exceptional performance, flexibility and efficiency, with lower per-seat costs and an extended range that will open up new destinations in the single-aisle market. The MAX 8 and 9 will be followed in 2019 by the smaller MAX 7 and higher capacity MAX 200, while studies and customer discussions continue on further growing the family.
The 737 MAX incorporates the latest technology CFM International LEAP-1B engines, Advanced Technology winglets and other improvements to deliver the highest efficiency, reliability and passenger comfort in the single-aisle market.
The 737 MAX is the fastest-selling airplane in Boeing history, accumulating more than 3,700 orders to date from 86 customers worldwide.
Hamburg, DE | April 5, 2017– STG Aerospace, a research-driven innovator of aircraft cabin lighting, is delighted to announce that Icelandair, has selected their latest saf-Tglo® blu photoluminescent floor path marking system for install on its new fleet of Boeing 737 MAX 8 and MAX 9 aircraft.
Since its launch at the end of 2016, saf-Tglo® blu has already been awarded the prestigious title of ‘Best Cabin Innovation’ of 2016 by APEX, gained FAA and EASA approval across the majority of Boeing, Airbus and Embraer aircraft types and been retrofitted with several major airlines, including one of the world’s largest low-cost carriers as well as a major Boeing 777 operator. Furthermore, STG Aerospace is delighted to announce that it is soon to be added to the options catalogue for major OEM programs.
Icelandair has already installed STG Aerospace’s green-glowing SSUL system across its Boeing 757 and 767 fleets, and its decision to install the latest evolution of saf-Tglo® on its latest fleet to enter service at the end of 2017 shows the airline’s commitment to deliver the highest possible standard of cabin experience to its passengers.
Sigurður Ingi Ljótsson, Icelandair’s Industrial Designer, commented: “We are excited to be installing such a new and innovative product that will help us improve even further the passenger experience on our newest incoming fleet, the Boeing 737MAX. saf-Tglo® improves the appearance of the cabin, has proven to be highly reliable and will provide Icelandair with cost savings compared to electrical alternatives.”
Marcus Williams, Global Sales and Marketing Director at STG Aerospace added: “It is great when an airline so renowned for delivering innovative and exceptional passenger experience chooses our latest generation solutions for their latest aircraft fleet. saf-Tglo® blu shows that you can combine a critical safety system with something that can enhance your brand.”
Based on the proven technology of the original and market-leading saf-Tglo® photoluminescent range, the unique and patented design of saf-Tglo® blu shifts away from the traditional green glow to an aesthetically pleasing blue glow that beautifully bridges the gap between critical safety performance and cabin aesthetics
KLM becomes first commercial carrier to certify ultra-thin, lightweight AeroGlass Mirrors
Hamburg, DE | April 4, 2017– AviationGlass & Technology (AGT) – a Dutch company specialized in the research, development and production of glass products for the aviation industry – today announced that KLM is certifying AGT’s AeroGlass Mirrors for its Boeing 777 fleet retrofit program which aims to fully revamp interiors to ensure greater comfort for passengers. KLM will be the first commercial airline in the world to upgrade its commercial Boeing 777 fleet with the new, ultra-thin and lightweight AeroGlass products inside the cabin.
AeroGlass Mirrors will first be installed in the lavatories of KLM’s famous ‘Orange Pride’ – the airline’s orange and blue Boeing 777-300 PH-BVA by the end of 2017. KLM’s Orange aircraft is used on routine flights and, whenever possible, during events offering opportunities to promote the Netherlands. The plane debuted last year and was operated on the Rio de Janeiro-Amsterdam route during the 2016 Olympic Games. KLM used the plane to bring home the Dutch Olympic heroes on what was called the “Medal Flight”.
AeroGlass is the world’s only certified ultra-thin and lightweight glass product for aircraft interiors. Up to 50% thinner and 25% lighter than traditional polycarbonate products yet highly robust as well as scratch and UV-resistant, AeroGlass Mirrors create the ultimate on-board experience inside business and commercial aircraft by providing superior optical quality via crystal-clear reflections. Cost of ownership and maintenance are significantly reduced due to the product’s high level of durability and resistance to scratching when cleaning and handling. AeroGlass Mirrors are available in any color and when combined with integrated lighting feature provides high quality branding and luxurious personalization opportunities.
Peter Slobbe, Vice President Fleet Services KLM said, “We are proud to certify and introduce ultra-thin and feather light glass mirrors on all our future Boeing 777 retrofits. KLM devotes a great deal of time and energy to innovation, as well as to the development of new products and services. Certifying AeroGlass Mirrors from AGT will lead to new levels of passenger comfort and design as well as contributes to our on-going sustainability efforts.”
John Rietveldt, AviationGlass & Technology’s CEO, said, “As a Dutch company, we are excited that our own national airline is the first commercial carrier in the world to introduce our AeroGlass Mirrors on its retrofitted fleet of Boeing 777s. This becomes even more prestigious by the fact that our AeroGlass Mirrors will also soon be installed on the “Orange Pride. Thousands of Dutch compatriots, including many of our national heroes, fly on this plane, making it truly an honour. Our crystal-clear mirrors will add to the atmosphere of one of our much loved national treasures.”
- Bluebox Wireless In-Flight Entertainment (wIFE) solution offered for Fokker and other aircraft types
- wIFE access via personal electronic devices (PEDs) enhances passenger comfort
Hamburg, DE | April 4, 2017– Bluebox Aviation Systems Ltd. and GKN Aerospace’s Fokker business have signed a Memorandum of Understanding (MOU) to support the delivery of the Bluebox wIFE fitted wireless In-Flight Entertainment (IFE) solution to the aviation market. The companies will support each other in the customisation of the system to meet customer requirements, installation engineering and the certification process. The agreement also includes post-installation support (and maintenance) for the system.
Erik Geertsema, VP Business Development, of GKN Aerospace’s Fokker Services business, said: “The combination of our technical services expertise and our experience in the certification process of many complex modifications, along with Bluebox’s state-of-the-art fitted wireless IFE solution, will mean faster market penetration.”
Kevin Clark, Chief Executive Officer, Bluebox Aviation Systems Ltd. said: “Of course, seeing Bluebox wIFE flying with more airlines is one key aim for us in this partnership. But we believe that operators will benefit from the alignment of our activities with Fokker to ensure the smooth and rapid implementation of Bluebox wIFE. Our complementary expertise also allows us to develop our solution to meet the market’s growing and ever-changing needs – and that’s where this partnership will reap even greater dividends.”
The benefits of a more wide-reaching partnership arose from the companies working together to achieve certification of Bluebox’s wIFE fitted wireless system on Fokker aircraft. The companies recognised the benefit of establishing a formal agreement covering the cooperation to bring the solution to other aircraft types.
Hamburg, DE | April 3, 2017– Dozens of thought leaders and industry figureheads came together today to discuss the latest ideas and innovations shaping the passenger experience industry at the Passenger Experience Conference (PEC).
The annual event marks the start of Passenger Experience Week, hosted at the Hamburg Messe, which also encompasses Aircraft Interiors Expo and the World Travel Catering & Onboard Services Expo.
New to the PEC this year was the Airline Breakfast Forum. The forum presented an opportunity for airline attendees to debate informally and to share industry best practice insights. Those who attended were welcomed by a keynote from Jeff James, vice president and general manager of the Disney Institute. His inspiring presentation focused on the importance of creating experiences that matter for customers and staff alike.
Following this, an address from Dick Powell, Co-Founder and Chairman of SeymourPowell, discussed the concept that reality and ideas are utterly inseparable and encouraged attendees to foster creative thinking in order to innovate effectively. This inspiring and creative session was followed by the Head to Head with the Innovators which saw industry leaders from businesses including; Plug and Play Tech Centre, Swiss International Airlines and Bombardier Commercial Aircraft, share their experiences of generating passenger appeal.
From mid-morning the conference broke out into three concurrent streams, each of which analysed a different aspect of the passenger experience. The profiles of speakers from all three sessions can be found here.
The sessions in this stream took attendees through the innovations that are set to redefine customer expectations in the future and thought-provokingly encouraged the audience to disrupt conventional thinking about the onboard experience. Key highlights
Victoria Loomes, Senior Trend Analyst, TrendWatching talked about the trends airlines need to consider to create new digital products that consumers will enjoy
Nigel Duncan, Chief Executive Officer, STG Aerospace shed some insight regarding on-board discretionary spending and how aspects such as cabin lighting make a difference
John Baumgartner, Sales Director, Inflight & Catering, Gebr. Heinemann discussed strategies to ensure profitable retailing, looking at issues such as crew engagement and smart supply chain thinking
Comfort and Wellbeing
Focusing on passengers’ moods and physical reactions to their onboard experience as well as the learnings the industry can take from neuroscience, this stream enabled attendees to go back to the basics of human behaviour and apply it to the passenger experience. Key highlights:
· Dr G. Clotaire Rapaille, Founder, Archetype Discoveries Worldwide discussed the psychology behind flying, explaining that what people say about their flying experience is often wrong. He explained that the ‘reptilian’ brain often says it wants one thing – but in reality wants something completely different
· David Watts, Managing Director, CCD Design & Ergonomics talked about the British High Speed 2 rail network and those elements that will deliver a great customer experience based on passengers’ psychology and behaviour
· Avi Mannis, Senior Vice President Marketing, Hawaiian Airlines talked about how they have redesigned their cabin interiors to give a premium leisure experience to customers
The Connected Journey
This stream took industry attendees through the thinking behind the innovations streamlining the passenger journey from A to B and the designs revolutionising travel. Key highlights:
Loic Rigaud, Operations Manager, Peugeot Design Lab looked at the importance of connectively for car design in order to deliver the best experience
David Lavorel, Chief Executive Officer, SITONAIR discussed how inflight connectivity is opening up a stream of new content and services that consumers want to buy into
Jon Cobin, Chief Commercial Officer, Gogo joined a discussion about new revenue models for connectivity
The day provided many networking opportunities for attendees to make new connections and discuss the inspiring sessions with their industry peers. It also provided a platform for companies to launch new products. Notably, Hawaiian Airlines, revealed its distinctive cabin design for its new A321 neo fleet which will make its debut later this year.
The day closed with the Industry Networking Party which brought together industry leaders and attendees from across the airline supply chain under one roof. The event provided an ideal opportunity to facilitate new business connections in an informal environment.
Service will increase passenger engagement and enable airlines to generate ancillary revenues through branded content
Hamburg, DE | April 4, 2017– Panasonic Avionics Corporation (Panasonic) today announces an exclusive partnership with M-Biz Global, the world’s largest mobile gaming solutions provider, to deliver a customizable and branded HTML5 games service to its airline partners.
The service will enable airlines to offer passengers fully customizable game graphics as well as the ability to re-label branding assets for over 60 existing games. This enables a highly effective and engaging way to communicate promotions to passengers and creates an opportunity for airlines to drive ancillary revenues through game sponsorships.
Uniquely, Panasonic’s inflight entertainment and connectivity (IFEC) technology will also enable airlines to swap out game assets dynamically and cost effectively during a flight. The games will be uploaded via the airline branded portal on the aircraft without having to download any plugins or applications onto the passengers’ personal devices.
Scott Scheer, Director, eXTV and Ancillary Services at Panasonic Avionics Corporation, says: “We are focused on creating and developing partnerships that allow us to enhance the passenger experience and drive new revenue opportunities for our airline customers.”
“Our partnership with M-Biz Global enables us to rapidly deliver fun, compelling games that capture the passengers’ attention while opening new promotion and advertising channels.”
Hyong Kim, President of M-BIZ Global comments: “We have optimized Panasonic’s world-class IFEC systems with fun and entertaining games, one-to-one game competitions, group contests, rewards and viral through social media features.
“These will all be delivered through ‘skinnable’ HTML5 games, and we believe the branded content within them will achieve higher engagement, click-throughs and conversions with users helping airlines drive passenger engagement, brand loyalty and ancillary revenues.”
Hamburg, DE | April 4, 2017– STG Aerospace, a world leader in lighting technologies for aircraft interiors, is delighted to announce it has won a major new contract to supply Boeing with its next generation photoluminescent floor path marking system, saf-Tglo® SuperSeal UltraLite (SSUL), for the Boeing 787 Dreamliner.
This latest contract win builds on the company’s outstanding performance and service delivery as a Tier 1 Boeing supplier, having this year been awarded their eighth consecutive supplier award for superior performance. STG Aerospace has been supplying the photoluminescent floor path marking system to Boeing for the Next-Generation 737 for more than 16 years.
As a line fit option on the 787 Dreamliner fleet, saf-Tglo® SSUL is fully certified by EASA and FAA for virtually every Boeing, Airbus and Embraer airplane model and enables the operators of multiple aircraft type fleets to have a common supplier for its emergency egress marking system. The lightest and most discrete Emergency Escape Path Marking System available, SSUL is also 17% brighter and 70% lighter than the previous SSL system, helping to reduce airline fuel costs.
SSUL’s reduced profile also makes it an optimal match for modern lightweight carpets and with over 300 colour options, and unique blue-glowing and carpet PatternMatch™ options available, airlines are able to co-ordinate the system with their cabin colour scheme and corporate branding without reducing safety.
First introduced in 1995, saf-Tglo® is installed on more than 11,000 aircraft worldwide and is the system of choice for virtually every major aircraft manufacturer and more than 300 airlines worldwide. Needing no power source, the system is 100% reliable, maintenance free and has no life limit thereby eliminating the operational delays and costs associated with electrical systems. Reduced maintenance costs of up to 80% are achieved through a durable material structure.
Marcus Williams, Global Sales and Marketing Director for STG Aerospace, commented:
“We’re thrilled our longstanding relationship with Boeing continues to evolve. This new contract to supply the production line for the 787 Dreamliner is another significant OEM contract win for us in recent months, and another major OEM contract in recent months. As one of Boeing’s worldwide suppliers, an achievement the entire company takes huge pride in, we’re delighted our quality performance and customer service continues to expand our key customer relationships.”
STG Aerospace has been a supplier to Boeing since 2000 and over the years has won a number of supplier awards in recognition of its high performance aircraft cabin lighting technologies. This year, STG Aerospace has won its eighth consecutive Boeing Performance Excellence Award.
Hamburg, DE | April 4, 2017– AirAsia, through its subsidiary ROKKI Sdn Bhd, has signed a Memorandum of Understand (MoU) with Inmarsat for its next-generation GX Aviation inflight connectivity solution.
The agreement covers AirAsia Group’s Airbus A320 and A330 fleets, subject to final contracts. Installation is expected to commence this year, with the service to go live in 2018.
AirAsia is currently one of the leading airline customers for Inmarsat’s SwiftBroadband service and will upgrade to GX Aviation, the world’s first inflight broadband solution with reliable, seamless high-speed global coverage provided through a single operator.
AirAsia Group CEO Tony Fernandes said, “Travelers today expect fast, reliable broadband wherever they are, whether it’s on the ground or 30,000 feet in the air. GX Aviation’s market-leading capabilities represent a step-change in inflight connectivity that allows us to close the gap between the on-ground and on-board experience.
“Our guests will be able to enjoy extra fast internet connectivity as well as free movies, music, articles and games on our ROKKI IFEC platform. Not only that, they can shop for meals, merchandise and duty-free from the comfort of their own seats, which also allow us to better understand what our guests want so we can continue to improve on our inflight offering.”
Inmarsat Aviation President Leo Mondale said, “GX Aviation is now live and operational, introducing an unprecedented new era of inflight broadband for passengers. We are delighted that a hugely respected and successful low-cost carrier such as AirAsia has selected it.
“GX Aviation’s global and consistent performance provides AirAsia Group with the commercial flexibility needed to quickly deploy the service on routes across Asia, the Middle East and Australia. Inmarsat and AirAsia share many of the same traits and this preliminary agreement is not only great news for our partnership, but importantly, it’s a truly exciting development for their passengers too.”