Lufthansa Systems: Extraordinary Exhibition Stand Reflects New Positioning “We’re into IT”

New design exhibition stand for the first time at AIX in Hamburg | Responsible marketing with sustainable materials and ecological advertising media

Raunheim, Germany | April 1, 2019– Lufthansa Systems employs IT and aviation experts who are passionate about their products and customers – real insiders. This is what the new image campaign of the airline IT specialist conveys: “We’re into IT”. The new slogan is also an invitation to customers and partners to take a closer look. Wherever digitalization and aviation come together, Lufthansa Systems and its solutions are also involved.

This basic idea, which Lufthansa Systems published at the end of January at the same time as a new design, is also reflected in the new booth concept for trade shows. This stand will be used for the first time at the Aircraft Interiors Expo (AIX) in Hamburg. The key visual shows people who literally merge with the matter in the background. In an extraordinary way, digital, analogue and living components are combined at the stand of the airline IT specialist.

“Our concept is consciously very futuristic and modern. At first glance, it should convey the fact that we at Lufthansa Systems are flexible in all directions and can adapt to the requirements of the respective project. We are open to cooperation with partners and want to revolutionize the airline world together with them and our many customers,” says Ansgar Lübbehusen, Head of Marketing & Communications at Lufthansa Systems.

The award-winning BoardConnect platform will be presented with a new service for partners under the name BoardConnect Dock. (More on this in the press release of April 1.)

Likewise, a new range of advertising materials, which are always in high demand, was developed. Lufthansa Systems attached particular importance to sustainability in the newly selected articles. “The debate about plastic waste and sustainability does not stop at IT and marketing either. We are proud to be able to make a contribution to greater sustainability with our environmentally friendly gift articles,” adds Lübbehusen. Plastic ducks and articles that do not create any real added value are now a thing of the past. In contrast, Lufthansa Systems invites customers and partners to its stand for a cup of coffee in a portable and recyclable mug. Not only during AIX a useful utensil.