JetBlue Reveals New ‘Points Pooling’ Program Offering TrueBlue Members a More Flexible Way to Earn Points with Friends and Family

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New York, USA | November 5, 2018–JetBlue (Nasdaq:JBLU) recently revealed an enhanced TrueBlue experience, available at jetblue.com/trueblue, as part of its ongoing digital transformation. The refreshed digital experience adds “Points Pooling”—a more flexible and user-friendly way for TrueBlue members to pool points, together. JetBlue remains the only major U.S. carrier to offer a free points pooling option for all loyalty members.

“Points Pooling” allows designated groups to conveniently earn and redeem points together, even more quickly. This update was based on customer feedback and adds even more flexibility. JetBlue still lets its customers determine their own “pool” based on who and what is most beneficial to them. Everyone counts, whether it’s family members, friends, or even roommates and neighbors.

“We broke ground with our original family pooling option and we’re continuing to innovate with the new, more flexible version,” said Marty St George, executive vice president commercial and planning, JetBlue. “Customers determine the pool that works best for them, helping points rack up even faster with a program that’s even easier to manage.”

Read the rest of the release here.

 

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