This Week’s Hot Topic Features Immfly, Astronics, BlueBox and Others

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This week we have plenty of news from some regular contributors and others as well. So let’s get started!

IMMFLY

The new onboard entertainment and digital services platform “Wamos On Air”, designed and developed by Immfly, is now available and passengers will be pleased with a broad range of entertainment possibilities easily accessible via their own personal devices (phones, tablets, and laptops). The major goal of both companies is to exceed travelers aspirations and improve their customer journey while providing a digital transformation through entertainment and content marketing. The airline that has 1.000.000 annual passengers, counts now with an in-flight digital platform “ Wamos On Air ”, that is available in Boeing 747-400, also called as “Jumbo” aircraft. Passengers can easily access the onboard service by activating the airplane mode on the mobile, tablet or laptop; selecting the Wi-Fi network and typing www.wamos-onair.com at the browser.

Several movies, but also TV-shows, Press, Magazines, Kids section are now at passenger’s fingertips disposal. Recent examples such as “The Shape of Water”, “The Revenant”, “The Greatest Showman”, “X-Men”, “Birdman” and many others, make the Wamos’s aircraft space a cinema on air, with an atmosphere that breathes digital experiences. As the airline’s audience is considerably diverse, Wamos Air and Immfly focused on providing different content modules for every type of passenger (distinct ages and languages). There is Kids section dedicated to the youngest, Music in documentary format, multiple games, all of that available both in English and Spanish languages.

Headquartered in Barcelona, Immfly was founded in 2013 by Pablo Linz and Jimmy Martínez von Korff, with the support of more than 50 influential multinational partners. The company is leading the development of internet connectivity, ready on-board digital platforms worldwide with focus in Europe,


ASTRONICS

Astronics Corporation, a leading supplier of advanced technologies and products to the global aerospace, defense, and semiconductor industries, reported financial results for the three and six months ended June 30, 2018. Results for the quarter and the first six months of 2018 include the results of Telefonix PDT, which was acquired on December 1, 2017 and Custom Control Concepts (“CCC”), which was acquired on April 3, 2017.

Click here to view the entire release, including financial statements.


BLUEBOX

This August, pending final regulatory approvals, Bluebox will bring wireless IFE to the skies of India across Vistara’s current fleet of 21 Airbus A320 aircraft, with more A320 aircraft on the way. As part of a new fare families announcement yesterday, Vistara announced the introduction of ‘Vistara World’, its free in-flight entertainment system with more than 70 hours of video and audio content streamed wirelessly onto personal handheld devices and laptops. Today, Bluebox is thrilled to confirm that Bluebox Wowhas been selected as the technology solution to deliver ‘Vistara World’ to passengers on board Vistara flights.

‘Vistara World’ is expected to be rolled out fleet-wide in August 2018, subject to regulatory approvals. It will offer a content-rich multimedia library that includes music in genres like Pop, Jazz, Blues, Rock, Electronica, English Retro and Indian, Bollywood and Hollywood movies of various categories such as Drama, Romance, Comedy, Thriller, Action, Adventure, etc., Indian and International short programs as well as a variety of reading material including Vistara’s in-flight magazine.

Mr. Sanjiv Kapoor, Chief Strategy & Commercial Officer, Vistara, elaborated, “With the introduction of wireless streaming of in-flight entertainment content, we will deliver on a product that our customers said they desired, enhancing overall customer satisfaction and experience with an efficient and cost-effective IFE solution.”

“We’re eagerly awaiting the final approvals required so that we can deliver wireless IFE to the Indian skies aboard Vistara,” said David Brown, Business Development Director, Bluebox. “Bluebox Wow is a powerful and convenient solution that suits Vistara’s current needs, and flexible enough to support the airline’s future growth as well, ensuring ‘Vistara World’ keeps passengers engaged on Vistara’s expanding route network.”

Bluebox’s portable wireless streaming platform provides content streamed to passenger devices in any aircraft cabin, providing the capability of storing up to 1.6 Terabytes of film, TV, audio, games and other digital content. With a remarkably low cost of ownership, it is a discrete, portable, lunchbox-sized unit. Stowed securely in overhead bins, each box’s single, swappable rechargeable battery delivers up to 15 hours of simultaneously streamed video content.


INMARSAT

Inflight Wi-Fi is a key driver in forming customer loyalty and satisfaction among today’s airline passengers, according to the industry’s largest poll of passenger attitudes. The fourth annual global Inflight Connectivity Survey is published today by Inmarsat (LSE: ISAT.L), the world’s leading provider of global mobile satellite communications, in association with market research company Populus[1]. Wi-Fi is already an essential part of everyday life on the ground with more than three quarters of those surveyed (78%) believing that it is “fundamental” to daily life. With more than half of passengers (55%) describing inflight Wi-Fi as crucial, meeting the demand for Wi-Fi in the skies is key to improving passenger experience and driving loyalty. Wi-Fi is now so critical to passengers that two thirds (67%) would be more likely to rebook with an airline if high-quality Wi-Fi was on offer. Globally, passengers ranked inflight Wi-Fi as the fourth most important factor that they consider when choosing an airline, behind airline reputation, free checked baggage and extra leg room.

The impact of inflight Wi-Fi on loyalty and satisfaction is particularly significant for passenger groups most keen to remain connected in the air. High-value customers, parents and young passengers are among those most likely to use inflight Wi-Fi services: nine in ten business travellers (90%), parents travelling with children (90%) and 18-30 year olds (91%) plan to use the service if it’s offered when they next fly.

Onboard Wi-Fi could also lead to more productive business trips, as almost nine in ten business travelers (87%) would use inflight Wi-Fi to continue working on the plane. Access to Wi-Fi is also an important driver of choice for nervous flyers, as more than half (51%) said that they would use the technology to remain in contact with family and friends on the ground.

The majority of today’s airline passengers are so keen to get online that they will sacrifice other inflight amenities for internet access. Inmarsat’s 2016 Inflight Connectivity Survey revealed that more than half of passengers (54%) would choose Wi-Fi over an inflight meal. Today, passengers are adding alcohol to the list of inflight amenities they would sacrifice to get online, with more than half (53%) suggesting they are even prepared to give up their inflight alcoholic drink in exchange for access to Wi-Fi.

As demand for inflight Wi-Fi soars, uptake is similarly high as two thirds (65%) of passengers that had access to the service in the past year chose to use it. However, the demand for quality onboard Wi-Fi is significantly outstripping supply on the fleets of airlines across the globe, as less than half of passengers globally (45%) traveled on flights where it was offered.

Philip Balaam, President of Inmarsat Aviation, said: “Wi-Fi is essential to daily life on the ground, and airline passengers see no reason why their time on a flight should be restricted or spent any differently. Whether it’s used for sending that important work email, entertaining the children or even connecting with fellow passengers, staying online is becoming a crucial part of the inflight experience for today’s airline passengers.” He continued: “As the only provider to offer a complete global satellite network, Inmarsat is making high-speed inflight Wi-Fi a reality for passengers on leading airlines across the globe. As demand for quality services continues to soar, we are delighted to be able to bring these services to life for passengers and allow them to stay connected to their daily lives on the ground.”

Global survey highlights

  • 81% of passengers would use inflight Wi-Fi if it was available on their next flight, rising to 91% of 18-30 year olds, 90% of business travelers and 90% of passengers traveling with children
  • 65% of passengers that have had access to inflight Wi-Fi in the last year used it
  • 70% of passengers would be likely to recommend inflight Wi-Fi having tried it previously
  • 74% of business travelers feel that inflight Wi-Fi is crucial, with almost nine in ten (87%) stating that if inflight Wi-Fi was available they would be likely to work and be productive on a plane
  • Quality is key: for more than half of passengers (54%), no Wi-Fi at all is better than a poor quality service
  • Over two thirds of passengers (67%) would be more likely to re-book with an airline if high-quality inflight Wi-Fi were available
    • This likelihood to re-book rises to 81% of passengers traveling with children, and 83% of business travelers
  • More than half (53%) would be willing to give up their inflight alcoholic drink to get online. (Boy, this one is hard to believe-Editor)

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