Singapore’s myKrisWorld and More Industry News

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Panasonic

Panasonic Avionics Corporation a world leader in Inflight Entertainment and Connectivity (IFEC), and Singapore Airlines, today introduced a series of eight new innovations in personalization with the launch of myKrisWorld – the airline’s newest inflight entertainment offering. Hideo Nakano, Chief Executive Officer for Panasonic Avionics Corp., said, “Panasonic Avionics and Singapore Airlines have always been at the forefront of IFEC innovation.  Whether it’s the shift to in-seat audio/video to video on demand, or the introduction of high-speed connectivity services to passengers, both companies have embraced technologies and services that have defined premium air travel. Today, we are proud to partner with Singapore Airlines to introduce the latest tectonic shift in our industry — personalization.”

Nakano continued, “Last year, we helped Singapore Airlines introduce their award-winning companion app. Today, we’re taking that personalized experience to even greater heights with a series of innovative features that include passenger log-in at their seat; playlist, bookmark, language preference storage and wallpaper customization between flights; customized and personalized entertainment spotlights; popular, trending and recommended content; and exclusive content based on frequent flier tier.”

myKrisWorld embraces Panasonic’s vision for IFEC, which centers around the concept of “the Internet of Me,” taking all of the things that people care about and bringing them together to deliver personalized and contextualized experiences.  Each of these features is made possible by Panasonic’s ability to deliver actionable analytics, where data is used to improve the quality of the passenger experience. With myKrisWorld, the experience starts before passengers board their flight. Passengers can use Singapore Airlines’ app or website to preview content and set up their customized playlist. Once onboard, they can either synchronize their mobile device or log in at their seat to access their pre-selected content.

Crowd-sourced data will offer up alternative titles that are popular. It can ask passengers if they want to finish the movie that they started on the previous flights. It can also make recommendations based on a passenger’s individual habits and what content is trending inflight at that moment in time. Nakano concluded, “What is truly exciting is that we were able to leverage Singapore Airlines’ previous investment in our eX3 system and introduce this new suite of personalized experiences. “By embracing the culture of mobile, we can increase the rate of evolution in the passenger experience, transforming what was once a passive entertainment system into another digital channel that airlines can leverage to better serve their customers.”


SmartSky

In conjunction with the rollout of its 4G LTE-based network, SmartSky Networks recently enabled multiple subject matter experts to experience, firsthand, the unmatched power of its patented inflight connectivity during flights on its Cessna Citation Excel in the skies above Las Vegas. A number of OEMs, MROs, potential partners and Early Bird customers attending the National Business Aviation Association’s Business Aviation Convention and Exhibition (NBAA-BACE) attempted to push the system to its limits, and in the process, learned that SmartSky 4G LTE is the only system capable of delivering multi-Gigabyte per hour data rates inflight, bi-directionally and with low latency, effectively redefining what it means to be able to stream, chat and text in real-time onboard a business jet. A comprehensive analysis of the data operations during the demonstration flights confirmed SmartSky 4G LTE’s unrivaled speed and capacity. Over three days, passengers on 12 flights experienced:

•    Multi-GB per hour actual data throughput consistently on each flight.

•    Actual peak speeds well in excess of 10 Mbps, with individually run speed tests showing high multi-Mbps bidirectional data rates, as well.

•    Average return link traffic representing nearly 25 percent of the data, with one flight pushing 46 percent of its data off the plane. No other inflight connectivity network supports these crucially needed ratios to run the popular applications customers expect to use. Without SmartSky 4G LTE’s return link and low latency, customers are limited to the few applications other networks support.

•    Average of more than 50 seamless beam handovers per flight, proving the most difficult engineering aspect of the system works, and demonstrating the system’s inherent scalability.

SmartSky demonstrated capabilities previously difficult or impossible to consistently achieve on either the incumbent’s ATG network or new satellite systems, such as conducting a live WebEx, or quickly sending large PowerPoint files, all while other onboard passengers were doing multiple streaming sessions. The innovative beamforming power of the network enables bi-directional live communications, at speeds that match Wi-Fi on the ground.

SmartSky’s 4G LTE nationwide network deployment involves many steps on the way to a transformative air-to-ground connectivity solution, including secure datacenters strategically located in California, Colorado and Virginia that are already operational. SmartSky is currently in manufacturing with its proprietary antennas and ground stations, deploying them nationwide on existing cell towers as the equipment rolls off the production lines. The company estimates initial nationwide coverage will be available in mid-2018, with Satcom Direct (SD) serving as its exclusive business aviation service provider.


Thales

Thales has supported an aviation cybersecurity effort with the Atlantic Council and here is what Alan Pellegrini note about the free report: “The launch of this report by the Atlantic Council marks an important step in creating awareness because it will help drive needed public dialogue on cybersecurity in aviation. Starting this dialogue to strengthen the community’s resilience in the face of new cyber realities is the reason Thales chose to underwrite this report which promises to create a foundation for how the community can come together to protect the traveling public. Anticipating, identifying, and mitigating cyberspace vulnerabilities in the aviation community is a significant challenge and one that must be confronted by every stakeholder—not just the largest or most visible.” ‎


digEcor

IFExpress got this news release in from digEcor: digEcor is very pleased to announce the appointment of Paul Margis as Non-Executive Chairman of digEcor’s Board of Directors. Paul is an industry heavyweight with a track record of spearheading the Airline Inflight Entertainment and Communications Industry. With over 30 years’ experience in the aviation industry including 15 patents relating to innovation across Inflight Entertainment hardware, software, communications and telecommunications pertaining to the commercial aircraft environment and other vehicles. This follows the recent appointment of Richard Denny as a Director in October. Mr. Margis’ career began at Hughes Aircraft and he subsequently joined Matsushita Avionics (now Panasonic Avionics Corporation) in 1992. He quickly rose to the top of Panasonic Avionics Corporation’s executive team in various roles, including: Field Applications Engineer, Director, General Manager and eventually, Vice President of Advanced Systems Engineering where he led the development of AVOD and the popular X Series systems. In 2000, Mr. Margis was promoted to Senior Vice President and Chief Technology Officer and in 2005, he took the helm as President and CEO. David Withers, Chief Executive comments “We are very excited to have Paul join digEcor. He is one of the founders of our industry and his experience and vision will be invaluable to us as we grow” Margis commented “I am excited and honored to be a part of digEcor. I look forward to working with David and the team as they develop innovative products to create a brilliant Passenger experience”. Editors Note: Richard Denny, communications guru has also joined the digEcor board – See the press release here.


Lufthansa Systems

Cockpit Innovation, the high-tech investment arm of EL AL Israel Airlines, and Lufthansa Systems announced the formation of a unique strategic partnership in the realm of aviation and travel entrepreneurship. Under the new partnership, Lufthansa Systems will support with identifying and cultivating breakthrough startup technologies. Furthermore the company will play a major role in the process of locating and selecting startups to cooperate with Cockpit, by sending experts from the company to work with the startups on relevant developments.

Lufthansa Systems’ goal is to partner with promising startups in the aviation and travel industry through the Cockpit Fund activities and then connect the entrepreneurs and their innovative technologies with the industry’s leading airlines. Cockpit has invested so far in seven companies from a variety of fields such as AI, Big Data, communications and fintech (financial technology) that create new, high-quality value for customers and enhance the efficiency of airlines and other sectors in the industry. Among the portfolio are 30secondstofly, Routier and Bidflyer.  Cockpit is the first industry venture fund with the mission to seek out, support and invest in entrepreneurs with disruptive technologies in digital travel, aviation and aerospace. As a global player, Cockpit Innovation serves as a bridge between the startup community and leading players of the air-travel industry, all over the world. As part of the EL AL Group, Cockpit is committed to ventures re-inventing air travel through innovation. By creating unique international channels for entrepreneurs, Cockpit startups get a first class opportunity to pilot ideas, and a chance to introduce products to Cockpit’s stakeholders and partners around the world. Cockpit’s portfolio companies receive a real opportunity for a first enterprise client, resources and strong international network, supporting startups all the way toward global deployment of their innovative ventures.


IMMFLY

As a setup, please note that Immfly is an inflight entertainment and services platform that passengers can access on board via their PEDs. The service enhances the onboard digital experience through a wireless network and offers airlines the fastest and most efficient content syncro in Europe  – there, that was not difficult! They say in their latest new release: Immfly welcomes major brands such as Rakuten, U-talk, American Express, Mondelez and Vodafone to sponsor its In-flight Entertainment System (IFE) onboard. The digital platform enables passengers to use their own devices (phones, tablets and PCS) to access entertainment, travel guides and to book activities while flying. The campaigns can be either online or offline, thereby ranging from channel sponsorship, branded content, to more sophisticated branding actions such as sampling or onboard events. IFE Wireless Solutions are flourishing, and so is Immfly’s advertising inventory.

Immfly, already a leading provider of in-flight sales and communications services in Europe,expects to reach 200 million connected passengers by 2019 following its partnerships with airlines which include carriers such as Iberia Express, Volotea, XL Airways and now easyJet.

They note: The leading European low-cost airline has chosen Immfly as a strategic partner to launch their new innovative wireless in-flight entertainment service, “Air Time”. This is a unique opportunity for brands to exhibit its value and promote themselves with Immfly at 30.000 feet.Here is more: Immfly’s digital platform is present in 114 destinations, with 370.000 annual routes, and currently, reach 11 million passengers.

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