Black Swan Avionics’ Innovation Recognized by APEX Awards

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Black Swan and partner IAG took home award for Best Inflight Entertainment Innovation

London, UK | September 26, 2017– Black Swan Dataone of Europe’s leading data science technology companies, last night won the Best Inflight Entertainment Innovation award at The Airline Passenger Experience Association (APEX) annual awards in Long Beach, California. The accolade was received for Black Swan and IAG’s ground-breaking and innovative in-flight portal for the 2017 launch of LEVEL, IAG’s new long-haul, low cost airline brand.

 

Passengers can customise and manage their in-flight experience by connecting to LEVEL’s entertainment platform through a combination of a fully integrated seatback portal and an app on their personal device.  The technology allows customers to seamlessly browse and purchase items whilst on-board, including the latest film, TV and music releases, as well as buying food & drink, duty-free goods and Wi-Fi packages. Through the use of advanced cryptology, secure payments can even be made whilst the aircraft is offline, enabling normal operation to continue if internet connectivity is not available. This innovative Pair and Pay functionality is unique to LEVEL, and the first in the airline industry.

 

In addition to offering passengers greater flexibility in how they spend their time in the air, it provides the carrier with an end-to-end view of passenger usage and behaviour through automated reports providing insights and metrics not possible before now. Over time this will be integrated with other data sources to further enhance the customers’ travel experience.

 

“We are absolutely delighted to have won this award with IAG,” said Steve King, CEO, Black Swan Data. “Data-driven technologies are impacting almost every single industry and avionics is now on the cusp of transforming its interaction with passengers through connectivity. By offering a truly integrated experience from door to door, airlines can expand not only their relationships with customers, but also with commercial partners.”

 

APEX is the only non-profit membership trade association dedicated to improving the entire airline passenger experience. This year’s APEX Awards, held on 25th September, recognised airlines and vendor partners in passenger experience who have successfully implemented new programmes and services in the last 12 months.

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