Airline Advertising Changes & More APEX Booths Not To Miss

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APEX 0415: Onboard Advertising

First up, at APEX 2017 in Long Beach, California.  On Monday, there is an educational session that you should attend in the afternoon for sure. It is an inflight advertising initiative and Michael Childers, the Inflight Ad Guru, will talk about the constraining technical and organizational issues surrounding the challenge of inflight advertising. Why are there issues on this subject? We asked Michael Childers about it and he told IFExpress about the need for this seminar. “This is a heads-up regarding an important initiative that we’re launching in the Technology Committee  that will establish the necessary specifications and guidelines that will enable IFE to become part of a global, cross-platform digital advertising ecosystem that opens IFE to ad buys from the major Madison Avenue buyers and agencies.” We pressed Michael for more information on what his presentation will be about and he said: “For ages, airlines have dreamed of advertising revenues paying for all of the costs of IFE, but that was never realistic. However, there is definitely an opportunity today for airlines to greatly improve the revenue potential of advertising on their IFE systems. How? By making IFE a part of the emerging global, cross-platform advertising ecosystem that integrates traditional broadcast advertising and cable and satellite advertising with Internet advertising, OTT (Amazon, Hulu, Netflix), and particularly the growing ‘out-of-home’ and ‘digital place-based’ advertising sectors.” 

If you are like many of our readers (or us for that matter), you probably thought that either the IFE advertising world was pretty well sorted out, or that like standard print media, you chose your space and you paid for the content – no big deal. But that would be wrong, noted Childers: “Traditional IFE content delivery doesn’t support dynamic ad placement, nor does it leverage the highly desirable demographics of airline passengers and their specific location and environment to personalize ads. But with APEX 0415 laying the groundwork, IFE now has a big opportunity to re-invent IFE ad delivery and significantly impact IFE ad revenues over the next few years. We will discuss this during the Content Track B3, “Content Delivery Ecosystem” on 25 September at EXPO, and again at APEX TECH on 23-24 January 2018 at the Sheraton. So, if you plan advertising, or you want to see the inflight advertising world you might not have pictured, this should be on your Monday agenda.” Michael has a few program plans and discussion answers that you should probably see and comment/contribute to. See you on Monday!


Some Booth Highlights

Thales
Booth: 213

Contact: Adam.KOSTECKI@us.thalesgroup.com

This year at APEX Expo, Thales is focused on the essential passenger engagement technologies – integrated connectivity and IFE.

Thales’ InFlyt 360 vision of passenger engagement takes the concepts of paired connectivity and IFE to a new level by combining those enablers with leading digital expertise. Together, these technologies create passenger profiles and tailored content for a more personalized passenger experience.

With its state-of-the-art AVANT IFE system this experience comes to life. Enabled by an open architecture platform for its evolving operating system, software environment, state of the art security and the capability to enable data-driven decisions, Thales’ best-in-class HD and 4K resolution displays bring a new brilliance to the passenger experience.

Bookended by connectivity, Thales’ offerings for seamless global and regional coverage provide the most for passengers with Global Xpress and FlytLIVETM – the most advanced and efficient aeronautical connectivity solution in the Americas region.

Lufthansa Systems
Booth: 453
Contactansgar.luebbehusen@lhsystems.com

Lufthansa Systems and group subsidiary Lufthansa Technik are sharing a stand for the first time. The two Lufthansa Group companies, who collaborate closely in providing on-board Internet and entertainment, are both presenting their own connectivity solutions. Lufthansa Systems will demonstrate the multi-award-winning BoardConnect wireless inflight entertainment (IFE) platform and its different hardware versions, while Lufthansa Technik will showcase its LConnect hardware and service package. The airline IT provider is also presenting its new mCabin/Messenger app, one of the apps of the mCabin Product Line.

Panasonic
Booth: 955

This year part of our focus will be on the “Internet of Me”

Similar to the “Internet of Things” concept, the “Internet of Me” takes all of the things that people care about and brings them together to deliver hyper-personalized and contextual experiences. We are the sum of all our things and the relationships in between.

Targeted advertisements based on browsing history, the “login with Facebook” capability on all of our favorite websites, and location-based services are just a few examples of digital experiences on the ground that are uniquely yours because of the “Internet of Me”.

We’ll also be looking at ways to automate Operations with services like ZeroTouch and our automated analytics services.

AXINOM
Booth: 135

You’re invited to visit Axinom at APEX in Long Beach at booth #135 to discover company’s latest technology advancements, enjoy product showcases and get their experts’ advice on any topic of your interest.

If you’re interested to learn more about how Axinom CDS enables a new digital flight experience and how you can benefit,  read this short article
and this  letter from AXINOM re their product offering

Rockwell Collins
Booth: 711

Rockwell Collins will be showcasing its suite of aircraft cabin and connectivity solutions at this year’s Airline Passenger Experience Association (APEX) Expo in Long Beach, Calif., Sept. 25-28. The company will have two separate exhibits, booth 419 and booth 711, that will feature demonstrations of its wireless connectivity and interior cabin products that are helping reimagine the air travel experience for both passengers and crew.

This marks the first APEX that Rockwell Collins will feature both cabin connectivity and interior systems products since the company acquired B/E Aerospace in April 2017.

“Our goal at APEX is to help airlines see the innovative options available to them that deliver a better passenger experience while improving cabin crew productivity,” said Alexis Hickox, head of business development, Commercial Aircraft Cabin Solutions for Rockwell Collins.  LINK TO FULL RELEASE

SkyLights
Booth: 566

On 26th September SkyLights will reveal its 2nd generation immersive-IFE solution at the Airline Passenger Experience (APEX) Expo in Long Beach. Be sure to stop by our booth and visit us!

SPAFAX
Booth: 619

  • Education Day:
    • Catch our own Andrea Whyte, Director of Commercial Content Strategy on the Content Track panel from 15:05-15:55 as she weighs in on how to make the most of your IFE investment.
    • Mary Rae Esposito, our Media Sales Director based in New York, leads a discussion on how to effectively monetize the passenger journey.
  • Where to find us:
    • Booth 619 – come say hello!
    • Join us for Happy Hour at our booth on Tuesday from 4 PM and Wednesday from 5 PM.
  • Education Day:
    • Catch our own Andrea Whyte, Director of Commercial Content Strategy on the Content Track panel from 15:05-15:55 as she weighs in on how to make the most of your IFE investment.
    • Mary Rae Esposito, our Media Sales Director based in New York, leads a discussion on how to effectively monetize the passenger journey.
  • Where to find us:
    • Booth 619 – come say hello!
    • Join us for Happy Hour at our booth on Tuesday from 4 PM and Wednesday from 5 PM. 

Note from the IFExpress Team: We expect this week’s APEX EXPO to be an innovative one with many new technological advances and product iterations. We look forward to seeing as many of you as possible in the coming days. Be certain to send us your press releases so we can cover your show highlights and we wish you all a successful and fun filled time in Long Beach.

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